Professional Documents
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CIMA Pulse
CIMA Pulse
CIMA Pulse
Vol lll
Message rom
lraLil laLel
and
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L1 NOW kound 1able lanel U|scuss|on
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6
inormaLion. As Lime has progressed, Lhere will Lruly LesL wheLher your voL has a
has been a drive or sLandardisaLion o Lhis moral compass or noL and will sLand Lhe
inormaLion Lo ensure LhaL owners and LesL o Lime. lL is only in Lhe day-Lo-day
invesLors alile can have a 'Lrue and air' worl conLexL where you will, as a
ManagemenL AccounLanL, begin
Lo ind Lhe Lrue LesL o one's
eLhical sLrengLh. 1his is where
your voL will eiLher become
louder and sLronger or will
perish inLo obscuriLy and a line
will have been crossed which is
Lhen diiculL or mosL
individuals Lo reLurn rom. Lo
As a proessional ManagemenL AccounLanL, viewo Lhe business. 1his has led Lo a need
noL ollowLhis paLh
Lhe 'voice o LLhics' (voL) has always been or consisLency, openness and sLandardised
in my head, Lalling Lo me soLly. Over Lime, worl meLhods Lo an exLenL. uL We all, l believe, have eLhics or morals
Lhe voice has become sLronger and more LhroughouL, Lhere has been a need Lo wiLhin us buL iL is also abouL how we
demanding o me. 1he voL has never been ensure Lhe human inLerace (you and me) choose Lo use or deploy LhemLhaL males
a lone voice buL as l have become more does whaL iL is supposed Lo do. 1his has in us dierenL romoLhers and is perhaps a
experienced in my worl, iL has become one iLsel led Lo proessional expecLaLions rom ley dierenLiaLor or oLhers in Lhe
o Lhe louder and more consisLenL voices individuals who prepare accounLs and a worlplace Loo. Or aL leasL iL should be. As a
LhaL l lisLen Lo. ocus on Lheir Lraining and worl pracLices. ManagemenL AccounLanL, we also have a
proessional requiremenL Lo ensure we
l have always had whaL l would call a moral lromLhe beginning o an accounLanL's lie,
ollow eLhical pracLices.
upbringing where Lhe sense o righL and we are LaughL Lhe ive basic principles o
wrong was LaughL Lo me Lhrough various accounLing (Going Concern, Accruals So along wiLh sLandards, Lraining and a
meLhods, mainly Lhrough my parenLs buL MaLching, HisLorical CosL, ConsisLency and willingness Lo deploy eLhical behaviour,
also Lhrough my schooling. uL iL wasn'L lrudence). 1hus, our road rommoral Lo whaL else has inluenced Lhe sLrong shiL
really unLil l became a qualiied eLhics has begun and LhaL voL in our head Lowards a sLronger voL over Lime? 1he
ManagemenL AccounLanL LhaL Lhe moral has now been swiLched on (or l hope iL business environmenL has deiniLely shaped
code Lransormed inLo a sLrong eLhical one. has). Lhe changes and driven a greaLer eLhical
expecLaLion in Lhe general business sense.
So why has voL become a sLronger, more
1his has meanL LhaL employers, Loo, play a
persisLenL voice or me and oLhers in our
ley role now in ensuring sLrong eLhical
proession? And why has iL LransiLioned
behaviour romall Lheir employees. ln my
roma moral code Lo an eLhical one? 1he
view, Lhis can only be a good Lhing.
answer is o course Lhe convergence o a
mulLiLude o dierenL inluences which l ln addiLion Lo Lhis, Lhe acL LhaL our
However, bools, Lraining and lnowledge
will aLLempL Lo explain in Lhe ollowing business environmenL globally has become
do noL really prepare Lhe newly qualiied
paragraphs. less predicLable, less seasonal almosL
ManagemenL AccounLanL or Lhe real world
means LhaL siLuaLions we as ManagemenL
Since accounLing began, people have used
where his voL will be LesLed daily. No
AccounLanLs ind ourselves in have become
cerLain meLhods Lo provide inancial
amounL o research, simulaLion or exams
Member Speak
Keep|ng a tab on the world of bus|ness
No amounL o research,
simulaLion or exams will Lruly
LesL wheLher your voice o eLhics
has a moral compass or noL.
We all have eth|cs or morals
w|th|n us but |t |s also about
howwe choose to use or deploy
them that makes us d|fferent
from others.
Mark 8evan
Ass|stant V|ce lres|dent - l|nance
]C8 lnd|a
Lth|cs |n an Uncerta|n World
/
less predicLable Loo. 1his means LhaL we and Licl lisLs are only a small parL o a acLively involved aL such Limes.
need Lo be consLanLly alerL Lo eLhical issues sLrong eLhics culLure in an organisaLion.
and should be able Lo reacL Lo siLuaLions
One concerning Lrend romLhis reporL is
we come across, perhaps now more
Lhe apparenL decline in Lhe imporLance
requenLly. lor example, as a business
aLLached Lo eLhical pracLices aL Lhe Lop o
grows quiclly in a marleL such as lndia,
Lhe company. 1his is criLical or ensuring
business conLrols and employees boLh geL
LhaL an eLhical culLure is mainLained and
sLreLched. 1his means opporLuniLies or
So in quicl summary. as a ManagemenL
susLained or Lhe long Lermgood o Lhe
eLhical concerns could perhaps arise.
AccounLanL, you have a well-Lrained 'voice
organisaLion and iLs sLaleholders. A
As opporLuniLies arise and people are
o LLhics'. Leploy iL whenever required,
ManagemenL AccounLanL has a clear role
Loo busy Lrying Lo geL Lhe day |ob done,
Lrain iL as you gain experience and never be
here and his inLernal voL should drive him
opporLuniLies can be Lalen by Lhe
araid Lo use iL when your proessional
Lo play an acLive role in maling 'eLhical
unscrupulous. 1his means, now more Lhan
sLandards require iL. ln Lhis ever-changing
pracLice' a ley agenda and a basic
ever, Lhe ManagemenL AccounLanL has a
business world, Lhe ManagemenL
day-Lo-day acLiviLy or all.
ley role Lo play in ensuring a sLrong voL
AccounLanL should adhere Lo his role o
wiLhin Lhe organisaLion Lhey are employed.
According Lo Lhe reporL, one in Lhree
upholding eLhical sLandards and be more
people elL pressurised Lo compromise wiLh
Lhan comorLable in being a Lorch bearer o
Lhe organisaLion's sLandards or eLhical
eLhical sLandards or all sLaleholders.
business conducL, wiLh lndia unorLunaLely
scoring higher here. Again, a ManagemenL
AccounLanL has a ley role Lo play here and
ensuring good visibiliLy o inormaLion on
Lhe company's perormance and healLh Lo
So can Lhis view be bacled up by daLa? A
senior managemenL is one o Lhem.
recenL reporL by ClMA, Manag|ng
Surprises in businesses perormance oLen
kespons|ble 8us|nesses: A Global Survey
creaLe pressures on managemenL and can
on 8us|ness Lth|cs, presenLed aL a recenL
lead Lo eLhical dilemmas or some. 1his can
ClMA meeLing held in Lelhi by Andrew
Lo an exLenL be avoided by good inancial
Harding (Managing LirecLor o ClMA)
sysLems, risl and opporLuniLy analysis and
shows an increase in Lhe ocus on eLhics
clear Limely communicaLion Lo Lhe
over Lime and during higher business
managemenL. OLen, iL is Lhe desire Lo hide
uncerLainLy. lor Lhose o you inLeresLed in
poor resulLs or show inlaLed ones LhaL
Lhe reporL, iL can be ound here.
creaLe Lhe pressure on ManagemenL
1he summary o Lhe reporL shows LhaL
AccounLanLs Lo give an inaccuraLe view.
rom2008 Lo 2011, organisaLions seem
uL here Lraining, experience, clear policies
Lo have improved Lheir eLhics rameworl.
and Lhe resolve o individuals can and will
MosL have done so in Lheory, lile
oLen male a dierence, Lhus ensuring our
documenLaLion or policies and also in
inLernal voL is heard by oLhers aL crucial
Lraining and incenLives Lo sLa or
Limes. A ManagemenL AccounLanL has a
upholding eLhical sLandards. 1his is
ley role in ensuring LhaL a sLrong eLhical
encouraging in some respecLs, buL policies
culLure is susLained by geLLing himsel
Member Speak
Keep|ng a tab on the world of bus|ness
One concern|ng trend.
|s the apparent decl|ne |n
the |mportance attached to
eth|cal pract|ces at the top of
the company.
Often, |t |s the des|re to h|de poor
results or show |nflated ones that
create the pressure on
Management Accountants
to g|ve an |naccurate v|ew.
experience pressure in Lhe worlplace, seL 1o read Lhe enLire reporL, clicl on Lhe
Lth|cs & lerformance
againsL Lhe wider eLhical environmenL, as image below.
well as exploring in more deLail Lhe
keport
conLexL o ive ClMA marleLs.
ClMA has recenLly released a new reporL
uilding on Lhe CGMA reporL 'Managing
LiLled Act|ng under pressure - how
responsible business', Lhis ClMA reporL is
management accountants manage
based on responses rom1/60 ClMA
eth|cal |ssues.
members and sLudenLs romover 80
marleLs, worling in uncLions romanalysL
1his reporL highlighLs Lhe dierenL areas
Lo chie inancial oicer.
where managemenL accounLanLs mighL
lmportant Uates
8
ClMA lns|ghts
Latest Vacanc|es on
ClMA MY]O8S
lor more vacanc|es, log on to http://my[obs.c|maglobal.com
Keep|ng a tab on the world of bus|ness
Sept (14 and re-s|ts) - lC based
Lxamee deadline 8 AugusL 2012
Admission Advice w/c 13 AugusL 2012
Lxam 28, 29, 30, 31 August, 1 September 2012
LxamresulLs released 20 SepLember 2012
November laper 8ased
LxamenLry closes 14 SepLember 2012 (S.00pmS1)
lre seen maLerial or sLudenLs Mid |uly 2012
Admission Advice w/c 13 AugusL 2012
Lxams 20, 21, 22 November 2012
LxamresulLs released Mid |anuary 2013
Lmployer : lrudent|al lrocess Management
Serv|ces lnd|a lvt Ltd
]ob kole : l|nance Operat|ons
los|t|on : Analyst/ Ass|stant Manager
Locat|on : Mumba| (may need to travel abroad)
Sector : 8lSl
Ll|g|b|l|ty : ClMA qual|f|ed/ f|nal stage of qual|fy|ng
w|th 1-2 years of exper|ence
AllLY
Lmployer : leps|co lnd|a Rold|ngs lvt Ltd
]ob kole Ass|stant Management Accountant :
los|t|on Management Account|ng 1ra|nee :
: l s Locat|on Mult|ple ocat|on
Sector keta|l and lMCG :
: Ll|g|b|l|ty Advanced U|ploma |n Management
Account|ng
AllLY
ClMA is delighLed Lo announce Lhe names o sLudenLs who have achieved Lop ranls in Lhe various papers
o Lhe May 2012 exams.
CongraLulaLions Lo all o you. Well done on all your hard worl. ou male us very proud
ClMA Applause - May 2012 exam d|et
9
ClMA
Applause
reena.dsilva@cimaglobal.com ln case you wish Lo share your achievemenLs, please wriLe Lo us aL
Keep|ng a tab on the world of bus|ness
laper Name l|rst Name Surname Marks Country kank
ClMA Gateway Assessment
A1 lroessional GaLeway A|ay M 8S 1
A1 lroessional GaLeway vinay a|oria 80 2
G1 ManagemenL AccounLanL GaLeway ka|endran kamesh /0 1
G1 ManagemenL AccounLanL GaLeway vipan |ain 66 2
M1 MasLers GaLeway Limple 1hallar /0 1
M1 MasLers GaLeway Keshav Sreedharan 6S 2
Operat|onal and Mangement Level lapers
L1 LnLerprise OperaLions Ann LaLLani // 1
L1 LnLerprise OperaLions ashwin |ain /1 2
L1 LnLerprise OperaLions Sheldon Lsouza /1 2
L2 LnLerprise ManagemenL San|iv kasLogi 66 1
L2 LnLerprise ManagemenL ka|ib iswas 64 2
l1 linancial OperaLions Kolla Sravan Kumar /2 1
l1 linancial OperaLions Aravind SaLhyanarayana /2 1
l2 linancial ManagemenL KasLuri k /9 1
l2 linancial ManagemenL Kolla Sravan Kumar // 2
l1 lerormance OperaLions ashwin |ain 8S 1
l1 lerormance OperaLions SushmiLha haL 83 2
l2 lerormance ManagemenL NiliLa lyer 8/ 1
l2 lerormance ManagemenL lrasun a|oria 8S 2
Strateg|c Level laper
L3 LnLerprise SLraLegy Shahnas Sha|ahan /S 1
L3 LnLerprise SLraLegy kahul Choraria /1 2
l3 linancial SLraLegy Lmma N|avally /4 1
l3 linancial SLraLegy keeLa GupLa 69 2
l3 lerormance SLraLegy Ashish KamaLh 66 1
l3 lerormance SLraLegy Megha Nair 62 2
l3 lerormance SLraLegy lazhayannur Sivaramalrishnan 62 2
1est for lrofess|onal Competence 14 lart 8 Case Study
14 larL Case SLudy LxaminaLion Kumari 1inlu 31 crediLs 1
14 larL Case SLudy LxaminaLion vishwanaLh Chidambaran 31 crediLs 1
10
Contact
Keep|ng a tab on the world of bus|ness
North
L.
M.
L.
M.
8engaluru
L.
M.
L.
M.
Art| Sarup
arLi.sarup@cimaglobal.com
+91 98102 24121
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adiLi.gupLa@cimaglobal.com
+91 99996 41841
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+91 9/314 0/446
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shilha.nag@cimaglobal.com
+91 819/4 /1SS6
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saiuddin.lolhandwala@cimaglobal.com
+91 84S20 41SS0
len|l Vadakken Sunny
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+91 984/0 0S818
K Senth|l Vad|vu
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+91 93813 84899
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+91 90032 32603
lor more deLails, conLacL.
ClMA lndia Liaison Oice
+91 22 423/ 0100
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