Scribd Logo
Upload

Welcome to Scribd!

  • Distribution Channel Functions: Manufacturing, Grading, Assembling, and Packaging Possession Can Be Transferred

    Uploaded by

    Daniela Cara
    28 views1 page
    Physical distribution involves planning order processing, warehousing, inventory management, and transportation to deliver goods to customers. The document outlines key functions of physical distribution channels including research, promotion, contacting buyers, matching offers to needs, negotiating deals, transporting and storing goods, financing costs, and managing risks. It also describes conventional marketing channels that involve manufacturers, wholesalers and retailers, and vertical marketing systems where manufacturers integrate with wholesalers and retailers.

    Original Description:

    gfhbfghfghgfbgf

    Original Title

    Distribution

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Physical distribution involves planning order processing, warehousing, inventory management, and transportation to deliver goods to customers. The document outlines key functions of physical distribution channels including research, promotion, contacting buyers, matching offers to needs, negotiating deals, transporting and storing goods, financing costs, and managing risks. It also describes conventional marketing channels that involve manufacturers, wholesalers and retailers, and vertical marketing systems where manufacturers integrate with wholesalers and retailers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    28 views1 page

    Distribution Channel Functions: Manufacturing, Grading, Assembling, and Packaging Possession Can Be Transferred

    Uploaded by

    Daniela Cara
    Physical distribution involves planning order processing, warehousing, inventory management, and transportation to deliver goods to customers. The document outlines key functions of physical distribution channels including research, promotion, contacting buyers, matching offers to needs, negotiating deals, transporting and storing goods, financing costs, and managing risks. It also describes conventional marketing channels that involve manufacturers, wholesalers and retailers, and vertical marketing systems where manufacturers integrate with wholesalers and retailers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Physical distribution decisions.

    Nature of Physical Distribution The Physical Distribution Objective Order Processing Warehousing Inventory Transportation: ,Railroads ,Trucks ,water, Pipelines ,air Distribution Channel Functions Research gathering information needed for planning and aiding exchange Pro!otion developing and spreading persuasive communications about an offer "ontact finding and communicating with prospective buyers #atching shaping and fitting the offer to the buyer's needs, including such activities as manufacturing, grading, assembling, and packaging Negotiation reaching an agreement on price and other terms of an offer so that ownership or possession can be transferred Physical distribution transporting and storing goods $inancing acquiring and using funds to cover the costs of the channel work Ris% ta%ing assuming the risks of carrying out the channel work Channel Organization
    Conventional marketing channel

    Manufacturer Manufacturer

    !holesaler

    Retailer

    onsumer onsumer

    Retailer
    Vertical marketing system

    !holesaler Manufacturer

    onsumer onsumer

    You might also like