How to plan an event like Wisconsin Regions The Jewish Walk for Breast Cancer

First ask yourself: Why are you having this program

WI REGION: We were reacting to a conflict: The Komen Race for the Cure was taking place on Rosh Hashanah

Figure out what you nee! to !o to pull off the event"program: #$# The %ogistics
Create a budget Secure a Location and Permits o WI REGION: We foun! a neigh"orhoo! park that ha! a # $ mile loop aroun! it an! calle! the cit% to secure a picnic area an! the use of the loop for a few hours We ha! to fill out permits an! pa% for space usage Event Day Equipment: (all of these things you can find using the phonebook google if you don!t already have a contact" o Port#o#potties o $ents o $ables Chairs o Sound system o E%tra Supplies ($ablecloths& decorations& pens& registration forms& etc'" o Signage (aise money to offset the cost and to donate to the cause )rite letters to area businesses people Look at local *e+ish ,e+spaper for leads& ask the teens and friends of --./ for suggestions 0ake calls to everyone +ho got a letter (1ollo+#up is crucial22 0any people do not respond to letters2" 3f someone donates& +rite thank you letters as soon as you receive donations ,ote: make sure to remember to thank your sponsors at the event +ith signage listing sponsors 4ather educational info about the cause Contact other organi5ations that +ork for the cause to provide educational materials& contacts& and advice Decide +here money is going o $hings to think about 6 is it local7 3s it *e+ish7 3s it +ell#kno+n7 o WI REGION: We !eci!e! to gi&e the mone% to three !ifferent organi'ations We !i!n(t want to gi&e it all to Komen) so we a!!e! *hersheret) which was +ewish) an! a local cancer research facilit%

&et the wor! out: #!vertising an! 'R ()ow that it is planne! * you nee! to get people there+,
Email Send info& flyers& and ads to friends of --./& other *e+ish orgs& synagogues 1ollo+#up is crucial22 0any people do not respond to emails' .ou +ill also need to call them' 8sk these organi5ations to for+ard the email to their 9organi5ation: email list as +ell as include it in a ne+sletter or post on a +all 3f someone does for+ard it on;thank them' -eing friendly does not go unnoticed2 Send follo+#up emails to entire group 6 and continue to ask them to help spread the +ord o WI REGION: We sent out an email to ,our group- on a weekl% "asis !uring the weeks lea!ing up to the walk WORD OF MOUTH was the most important part of the publicity of this event everyone was tal in! about it" ,e+spapers periodicals Send press releases to all area ne+spapers maga5ines about the upcoming event <se your *e+ish ,e+spapers first= this is ne+s in general but it is even a bigger story to the *e+ish Community o WI REGION: we wrote a letter to the e!itor) the% pu"lishe! the letter an! then wrote an a!!itional article the following week o We pai! to run an .! twice in +ewish Chronicle /make sure to make a!&ertising a part of %our "u!get0 Contact *e+ish $een 0aga5ines WI REGION: Teen wrote article for +1i"e after e&ent reflecting on her e2perience $> ,e+s coverage Send email press release to all 9general: ne+s info email addresses' $hen& emailed specific people +ho are interested in these kinds of stories and have ties to the *e+ish community' o WI REGION: We knew that there is a T1 anchor whose hus"an! is +ewish an! who !oes a lot of work for 3reast Cancer so we emaile! her !irectl% *he forwar!e! our email to the 4:55 newspeople) who contacte! us a"out a special interest inter&iew "efore e&ent

3f you do secure a $> intervie+& make sure to provide guidelines for teens +ho are speaking to the media about --./ and the event # they get even more nervous than +e do2 Send a final press release one to t+o days before the event as a follo+#up to all $> stations' $he ne+s does not get planned in advance& if it ends up to be a slo+ ne+s day& it might ?ust end up to be your lucky ne+s day' o WE REGION: T1 Channel 6 7O8 co&erage !uring e&ent Create a simple and eye catching flyer and get it out222 o WI REGION: We ha! color copies ma!e at Officema2 9 two si'es: large an! small /!epen!ing on space a&aila"le to hang it0 Drove them all over the city 6 popular hangouts& *e+ish places

1lyers

Have the event

0ake sure participants kno+ +here the event is o Post signs around location directing participants about +here to go& +hat to do 8ssign teens and volunteers to greet and direct people (egister all attendees 1ind out ho+ they heard about the event @ave them sign a +aiver for insurance purposes Collect donations (+e suggested ABC as a minimum donation" Provide refreshments (food and drink" (donations" o WI REGION: all refreshments were !onations for area "usinesses Display educational materials about the cause& have e%perts present to ans+er questions and chat +ith participants o WI REGION: We collecte! materials for &arious cause:relate! organi'ations These materials were sent to us an! we put them out for !ispla% .!!itionall%) we ha! &olunteers for other cause:relate! organi'ations on:site We pro&i!e! them with ta"les) chairs an! tents) an! the% pro&i!e! the materials an! e2pert info to participants ' Sponsorship Signage o 8fter all the +ork you!ll go through to get the sponsors& make sure to remember to thank them +ith some simple signage listing event sponsors' )elcome Event Dick#/ff Ceremony @ave a student leader speak' Do a relevant appropriate prayer (e%ample: 0i Sheberach"' $hank sponsors by name'

#fter the walk: -ts not over until its over

)rite thank you letters to all attendees and participants

o 0any people +ill be using this as a charitable donation so make sure to send a letter that reflects ho+ much money they gave' Submit photos and stories to media @ave students present checks to organi5ations o 8nother great photo#op2