Kathryn (Katy) Whitney

Kathryn.Whitney@gmail.com LinkedIn Facebook Twitter Google+

WORK EXPERIENCE Google, Inc. 2007-2013

Digital Advertising Account Manager--Branded Apparel, Cambridge, MA 2012-2013 Worked on team of 12 across 3 offices on fashion-specific book of business Sold, managed, and optimized campaigns across search, display, mobile, and YouTube properties Clients included a national wedding retailer, a start-up shoe company, established fashion brands Implemented strategies for goals of CPA, visibility, brand coverage, new customer acquisition Established relationships and met regularly with clients and partner agencies Ranged from one-on-one working sessions to presentations to 30+ brand managers Identified, presented, implemented new opportunities, including betas Advocated internally on behalf of clients for feature requests Analyzed Google Analytics and internal data to evaluate performance and opportunities Trained new team members on products and processes Updated management regarding revenue and client performance via internal CRM YouTube Specialist, Cambridge, MA Acted as YouTube consultant to sales teams in CPG and Technology verticals First team member to sell major homepage takeover Scaled YouTube support to 100+ sales team members in regional office Recommended and implemented YouTube-specific strategy Included all TrueView Ad formats, CPD buys, Reservation media Evaluated performance and optimized YouTube campaigns Represented sales teams to product teams in development meetings Influenced product design for display and video planning tools, both internal and external Contributed to design and testing of AdWords for Video, YouTube Analytics, TrueView ads RFP Specialist, Cambridge, MA Responded to all RFPs for agency sales team Centralized process for response and implementation Interfaced with account teams to increase RFPs Developed proposal template to showcase multiple products on responses Identified need for and helped develop new tool for generating contextual proposals 2011

2010

Account Associate, Ann Arbor, MI 2007-2010 Managed book of business of online advertising accounts in retail and agency verticals Scaled customer support to book of 40+ clients, Handled day-to-day maintenance of accounts Represented national billing team in local team meetings Provided support to advertisers via phone, live chat, and email EDUCATION Connecticut College, New London, CT Major: Religious Studies Minor: History Study Abroad at John Cabot University, Rome BA 2007 GPA: 3.7

SKILLS Familiar with Mac and PC Word Excel Powerpoint Keynote Adobe Photoshop Google Analytics Google AdWords Adwords for Video YouTube Analytics Insights for Search Google Apps Conversational French Basic Italian INTERESTS Improv Comedy Standup Comedy Education Travel Photography Trivia Running