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DBA1657 Business Research Methods
DBA1657 Business Research Methods
UNIT -1
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Introduction to Research
Unit structure: 1.1 Introduction 1.2 Learning objectives 1.3 Definition of research 1.4 Importance of research 1.5 Hallmarks of scientific research 1.6 The Building Blocks of Science in research 1.7 Research process: An Overview 1.7.1. Defining the research problem 1.7.2. Establishing research objectives 1.7.3 Developing the research design 1.7.4 Preparing a research proposal 1.7.5 Data Collection 1.7.6 Data Analysis and Interpretation 1.7.7 Research report 1.8 Theoretical Framework 1.8.1 Types of Variables 1.8.2 Theoretical framework : The need and features 1.9 Hypotheses: Types and testing 1.10 Research Design 1.10.1 The need for research design 1.10.2 Classification of research designs -------------------------------------------------------------------------------------
1.1 INTRODUCTION
Managers are mostly involved in studying and analyzing issues that lead to decision making. They are involved in some form of research for making an appropriate decision. Decision making today is complicated and complex. There is a myriad flow of information enabled by data mining and warehousing which provides a vital input for decision making. The success or failure of a business decision depends on the data associated with the decision. The decisions can be made in an objective or subjective manner. Objective decision making is rationale and scientific. To arrive at objective
1 Anna University Chennai
DBA 1657
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decision making the business managers often involve themselves in some form of research. Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational and other related factors. Business research is a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. It comprises of a series of steps designed and executed with the goal of finding answers to the issues that are of concern to the manager. This unit provides a basic understanding of research, the process involved and the steps involved in the development and testing of hypothesis. Further, the need and the major types of research design is dealt in detail.
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investigation into a specific problem undertaken with the purpose of finding solutions to it. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems.
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