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    Assignment: 10 Marks (8 + 2)

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    Nitin Kumar
    Your team is bidding for the Parry's account, which is for a market research project worth 6 lakhs rupees. You need to propose how Parry's will decide between 4 ad concepts by using focus groups and face-to-face interviews in Bangalore, Mumbai, and New Delhi. The proposal should consider the costs of focus groups and interviews in each city as well as other expenses like transportation, refreshments, transcription and staffing.

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    Assignment: 10 Marks (8 + 2)

    Uploaded by

    Nitin Kumar
    16 views5 pages
    Your team is bidding for the Parry's account, which is for a market research project worth 6 lakhs rupees. You need to propose how Parry's will decide between 4 ad concepts by using focus groups and face-to-face interviews in Bangalore, Mumbai, and New Delhi. The proposal should consider the costs of focus groups and interviews in each city as well as other expenses like transportation, refreshments, transcription and staffing.

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    Assignment Parry

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    Your team is bidding for the Parry's account, which is for a market research project worth 6 lakhs rupees. You need to propose how Parry's will decide between 4 ad concepts by using focus groups and face-to-face interviews in Bangalore, Mumbai, and New Delhi. The proposal should consider the costs of focus groups and interviews in each city as well as other expenses like transportation, refreshments, transcription and staffing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views5 pages

    Assignment: 10 Marks (8 + 2)

    Uploaded by

    Nitin Kumar
    Your team is bidding for the Parry's account, which is for a market research project worth 6 lakhs rupees. You need to propose how Parry's will decide between 4 ad concepts by using focus groups and face-to-face interviews in Bangalore, Mumbai, and New Delhi. The proposal should consider the costs of focus groups and interviews in each city as well as other expenses like transportation, refreshments, transcription and staffing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Assignment

    10 marks ( 8 + 2 )

    Your team is a market research vendor You are bidding for the Parrys account The account is for 6 lakhs You have to make a research proposal on how Parrys will decide to go in for one of the 4 ad concepts

    Constraints
    Ad will be launched on TV on Sankranti 2014. Decision with Parrys earlier Cost of a FGD in Bangalore Rs30,000 Cost of a FGD in Mumbai / New Delhi Rs 40,000 Cost of a f2f interview in Bangalore - Rs 150 Cost of a f2f interview in Mumbai / New Delhi - Rs 175

    Costs for a fgd


    payment for participants (optional) travel costs for participants refreshments venue hire stimulus material tapes for recording batteries transcription costs overtime for additional staff member your time

    http://www.statpac.com/surveys/costconsiderations.htm http://www.biztree.com/Templates/CostAnalysis-of-Market-Research-Methods.html

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