Guided By: Ms.

Supriya Bhutiani

Prepared By: Group no. 5 Rathin Shah 52 Saloni Sharma 56 Chetna Sharma 53 Kewal Shah 49 Raja Utwani 59 Jay Shah 44

Details
Type of Research: Qualitative Research
Method: In-depth Interviews Target Market: Students Sample Size: 10 (5 males, 5 females) Age group : 21 to 24 years

Sr. No.
1. 2.

Data Collection
Question
Purpose of Cosmetic Products Which type of cosmetics do you use on daily basis

Inference from answers

To take good care of oneself, To beautify oneself Females: face creams, deo, facewash, kajal, sunscreen, night cream, compact, moisturizer, shampoos, nail paints, boady wash Males: facewash,deo, hair gels, soap Oriflame, Garnier, Nivea, Vaseline, Amway, Lakme, Maybelline, Fiama D Wills, etc Oriflame, Lakme, Garneir Better quality than others and value for money Quality(5), price and quality(3), quality and advertisement(2) Yes:7 No:3 Amway, Maybeline, Nivea, any other available

3. 4. 5. 6. 7. 8.

Which brands do you use for all the above products Which brand do you use the most and is your favorite Why do you prefer this brand What do you like the most about this brand (lower price, quality, advertisement, brand ambassador etc) If you do not get this brand, do you go for any other brand? If yes, then which brand

9.

What is your monthly expense on cosmetics

300-500(2 female, 4 male) 800-1000(2 female) 1500-3000(1 male, 1 female)

Conclusion
Male consumers too are aware about the benefits

of cosmetic products Their product range is narrow compared to female consumers If a particular brand is not available, male consumers go with any other brand Female consumers are relatively loyal and would buy another product of same price category without compromising on quality