MK0010

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Summer 2013

Master of Business Administration- MBA Semester 3 MK0010 Sales, Distribution and Supply Chain Management - 4 Credits (Book ID: B 1721) Assignment (60 marks)

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. How to manage a companys sales force?
[Managing the sales force(5 processes-each carry two marks)-10 marks] 10 marks

Q2.

Explain Gap analysis with SERVQUAL model.


[Five aspects of service quality- 5 marks; gap analysis- 5 marks]

10 marks

Q3.

Write a short notes on: A. Elements of Physical Distribution(any four)


(Any four elements-four marks)

4+6 = 10 marks

B. Patterns of Distribution
[Patterns of Distribution(each pattern carry 2 marks)- 6 marks]

Q4.

Explain three components of Supply chain management.


(Definition of supply chain management- 2 marks; components 8 marks)

10 marks

Q5.

Define Aggregate Planning and its strategies to meet demand and supply.
[Definition of Aggregate planning- 1 mark; Strategies(each carry 3 marks)-9 marks]

10 marks

Q6.

Explain the challenges faced by International Sales Managers


(Explanation of challenges- 10 marks)

10 marks

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