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  • Master of Business Administration-MBA Semester 3 MK0012 - Retail Marketing - 4 Credits (Book ID: B 1723) Assignment (60 Marks)

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    Manoj Dogra
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    This document outlines the assignment for a retail marketing course. It includes 6 questions assessing students' understanding of key retail marketing concepts. Question 1 defines e-tailing and explains the future of electronic retailing. Question 2 explains factors leading to growth in the retail sector. Question 3 describes tools of integrated marketing communication. Question 4 discusses retail pricing strategies. Question 5 provides short notes on types of retail store locations with examples and factors affecting retail store location. Question 6 provides short notes on classifications of retail consumers based on shopping and types of buying behavior. Students are instructed to answer all questions, with some being shorter definition or listing responses and others requiring longer explanatory answers of approximately 400 words.

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    This document outlines the assignment for a retail marketing course. It includes 6 questions assessing students' understanding of key retail marketing concepts. Question 1 defines e-tailing and explains the future of electronic retailing. Question 2 explains factors leading to growth in the retail sector. Question 3 describes tools of integrated marketing communication. Question 4 discusses retail pricing strategies. Question 5 provides short notes on types of retail store locations with examples and factors affecting retail store location. Question 6 provides short notes on classifications of retail consumers based on shopping and types of buying behavior. Students are instructed to answer all questions, with some being shorter definition or listing responses and others requiring longer explanatory answers of approximately 400 words.

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    5 views1 page

    Master of Business Administration-MBA Semester 3 MK0012 - Retail Marketing - 4 Credits (Book ID: B 1723) Assignment (60 Marks)

    Uploaded by

    Manoj Dogra
    This document outlines the assignment for a retail marketing course. It includes 6 questions assessing students' understanding of key retail marketing concepts. Question 1 defines e-tailing and explains the future of electronic retailing. Question 2 explains factors leading to growth in the retail sector. Question 3 describes tools of integrated marketing communication. Question 4 discusses retail pricing strategies. Question 5 provides short notes on types of retail store locations with examples and factors affecting retail store location. Question 6 provides short notes on classifications of retail consumers based on shopping and types of buying behavior. Students are instructed to answer all questions, with some being shorter definition or listing responses and others requiring longer explanatory answers of approximately 400 words.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Summer 2013

    Master of Business Administration- MBA Semester 3 MK0012 Retail Marketing - 4 Credits (Book ID: B 1723) Assignment (60 marks)

    Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1.
    Define e-tailing. Explain the future of electronic retailing (Definition- 2 marks; Future of electronic retailing- 8 marks) 10 marks

    Q2.

    Explain the factors which are leading to the growth of retail sector. (Listing and explanation 10 marks)

    10 marks

    Q3.

    Describe the tools of Integrated marketing communication. Definition of Integrated marketing communication- 1 mark; Indirect marketing tool- 4 marks; Direct marketing tool- 5 marks)

    10 marks

    Q4.

    Discuss the Retail pricing strategies. (Explanation- 1 mark; Retail Pricing Strategies- 9 marks)

    10 marks

    Q5.

    Write a short notes on: A. Types of retail store location with examples(any five) (Types- 3 marks; examples- 2 marks) B. Factors affecting retail store location(any five) (Factors 5 marks)

    5+5 = 10 marks

    Q6.

    Write a short notes on: A. Classification of retail consumers based on shopping. (Classification- 6 marks) B. Types of Buying behaviour (Types- 4 marks)

    6+4 = 10 marks

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