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  • Answer All The Question: (10 2 20)

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    Ram Vasu
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    This document contains questions from a test on consumer behavior for an MBA class. It includes multiple choice and long answer questions about key concepts in consumer behavior like defining consumer behavior, understanding consumer value and decision making processes, models of consumer behavior like the EKB model, and factors that influence consumer decisions. It also asks students to explain concepts like customer lifetime value, differences between individual and organizational consumer behavior, and approaches to studying consumer behavior.

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    2 marks and 16 marks

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    consumer Behaviour

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    This document contains questions from a test on consumer behavior for an MBA class. It includes multiple choice and long answer questions about key concepts in consumer behavior like defining consumer behavior, understanding consumer value and decision making processes, models of consumer behavior like the EKB model, and factors that influence consumer decisions. It also asks students to explain concepts like customer lifetime value, differences between individual and organizational consumer behavior, and approaches to studying consumer behavior.

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    Download as docx, pdf, or txt
    16 views1 page

    Answer All The Question: (10 2 20)

    Uploaded by

    Ram Vasu
    This document contains questions from a test on consumer behavior for an MBA class. It includes multiple choice and long answer questions about key concepts in consumer behavior like defining consumer behavior, understanding consumer value and decision making processes, models of consumer behavior like the EKB model, and factors that influence consumer decisions. It also asks students to explain concepts like customer lifetime value, differences between individual and organizational consumer behavior, and approaches to studying consumer behavior.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    SRI VENKATESWARA COLLEGE OF ENGINEERING & TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES SERIES TEST II CLASS: II MBA SUBJECT: Consumer

    Behavior DATE : 26.09.13 HOURS: 3 Hrs

    Answer all the question: (10*2=20) 1. Define consumer behavior? 2. What is consumer value? 3. Give the significance of consumer behavior? 4. What is the difficulty in predicting the consumer behavior? 5. Who is an overdone buyer? 6. What are the various roles a consumer plays? 7. Explain customer life time value? 8. What is the difference between the individual and industrial consumer behavior model? 9. What are the scopes of consumer behavior? 10. What are the stages in decision making? Answer the question (16*5= 80) 11. a. what are the factors influencing consumer decision making? b. explain black box model of buying? 12. a. i what is the buying decision of a consumer? ii what is consumer decision making process? b. i. what is the buying habit of a consumer? ii. what are the implications of models on marketing decisions? 13. a. explain EKB (engel-kollat-blackwell) model? b. what are the dimensions of consumer behavior? 14. a. what are the nature and characteristics of consumer behavior? b. discuss the approaches to the study of consumer behavior? 15. a. Describe marketing concept as a need to the study of consumer behavior? b. Explain Howard-Shelth Model? [8] [8] [8] [8]

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