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    Global Growth AND Marketing Dynamism in India: Dr.R.Jayachandran (Author) A.David (Co-Author)

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    lindakutty
    The document discusses global growth and marketing dynamism in India. It notes that while marketing has become more dynamic in urban areas, rural areas represent 74% of the population and true growth requires addressing both rural and urban customers. Recent changes show urban areas having deeper pockets, wider product choices, and more advanced advertising using social media and QR codes, while rural areas still use older technologies, have limited products and lack internet access. For India to achieve real growth, policies must promote development in both rural and urban areas by targeting the large rural population and agricultural economy.

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    Global Growth AND Marketing Dynamism in India: Dr.R.Jayachandran (Author) A.David (Co-Author)

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    lindakutty
    29 views13 pages
    The document discusses global growth and marketing dynamism in India. It notes that while marketing has become more dynamic in urban areas, rural areas represent 74% of the population and true growth requires addressing both rural and urban customers. Recent changes show urban areas having deeper pockets, wider product choices, and more advanced advertising using social media and QR codes, while rural areas still use older technologies, have limited products and lack internet access. For India to achieve real growth, policies must promote development in both rural and urban areas by targeting the large rural population and agricultural economy.

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    coceptive study on real growth in marketing

    Original Title

    Global Growth

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    The document discusses global growth and marketing dynamism in India. It notes that while marketing has become more dynamic in urban areas, rural areas represent 74% of the population and true growth requires addressing both rural and urban customers. Recent changes show urban areas having deeper pockets, wider product choices, and more advanced advertising using social media and QR codes, while rural areas still use older technologies, have limited products and lack internet access. For India to achieve real growth, policies must promote development in both rural and urban areas by targeting the large rural population and agricultural economy.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    29 views13 pages

    Global Growth AND Marketing Dynamism in India: Dr.R.Jayachandran (Author) A.David (Co-Author)

    Uploaded by

    lindakutty
    The document discusses global growth and marketing dynamism in India. It notes that while marketing has become more dynamic in urban areas, rural areas represent 74% of the population and true growth requires addressing both rural and urban customers. Recent changes show urban areas having deeper pockets, wider product choices, and more advanced advertising using social media and QR codes, while rural areas still use older technologies, have limited products and lack internet access. For India to achieve real growth, policies must promote development in both rural and urban areas by targeting the large rural population and agricultural economy.

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    of 13

    GLOBAL GROWTH AND MARKETING DYNAMISM IN INDIA

    Dr.R.Jayachandran (Author) A.David (Co-Author)

    INTRODUCTION

    What

    does it mean by global growth?

    Does

    marketing dynamism in India represents real growth?

    1.Growth is a process towards fullness.

    2.Growth in every aspects only represents real growth

    3.With regards to marketing growth it fully depends on the customer

    4. Customers are found in rural as well as in urban but dynamism in marketing occurs only for urban customers

    5.When the country would like to attain real growth in the marketing aspects compulsory it should take care of the customers from rural as well urban.
    Urban, 26% Rural, 74%

    PHASES OF GROWTH
    The era of

    production The era of selling The era of marketing ( customer is the king)

    Important features of Rural marketing in Indian economy


    Employment oppurtunities Maximum population Traditional values

    LATEST CHANGES IN THE MARKET


    URBAN

    RURAL

    Pockets are deeper Wide Choice of products Latest tech followed for advertising Social media grown up QR codes used

    No pockets Limited products

    Old tech still followed for advertising No internet Does not know about barcode itself

    CONCLUSION
    India is a such a large country which has its agricultural economy as prime income to the nation. Wide rural area that contains large group of buyers. Marketing dynamism does not make any sense in real growth since the changes occurs mostly in urban areas

    Continued..
    Considering

    all this facts and factors I would conclude that India has to make more plans and policies that urge for the rural and urban growth in order to change the status of developing country to the status of developed country in near future.

    GET THIS

    TO

    GET THIS

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