Media Manthan 2014 Call for Papers

The Media Manthan 2014 Conference aims to bring together business representatives, NGOs, researchers, academicians, students and representatives from other elements of civil society under one roof to discuss topics related to advertising as well as corporate social responsibility. Papers can be presented for following topics including but not limited to: 1. 2. 3. 4. 5. 6. 7. 8. CSR Issues relating to Multinational Enterprises The Role of Governments in Business Safety, Health and Environment The Role of NGOs and other Elements of Civil Society Fighting Corporate Greed and Combating Corruption Illicit Business Practices: Child Labor, Forced Labor and Labor Trafficking The Future of CSR and Responsible Investment Gender and CSR in the workplace, marketplace, community and ecological environment 9. Gender and CSR governance government, business and civil regulation 10. CSR as used by non-corporate actors: Strategic over-identification, and opposition 11. Ethics in Advertising 12. Role of New Media in Advertising 13. Implications of Surrogate Advertising 14. Women and Children in Advertising 15. Power of Branding 16. Integrated Marketing Communication 17. Product Packaging as an essential marketing tool 18. Linguistics and Advertising 19. Geo-targeted Advertising 20. Public Relations as a new Advertising platform Your abstract should be ordered under the following headings, 1. Introduction/rationale for study 2. Research aim 3. Outline of methodology 4. Findings, conclusions and 5. Implications for practice and/or theory 6. Limitations

Underline the author(s) making the presentation. This author will be considered the key person for all contact about the abstract. Include all coauthors names, affiliations and addresses for general correspondence (including email address) above the abstract text and below the title. Font: Calibri or Arial 11 pt Title: Bold Caps, left alignment Authors: Italics, centred, presenter underlined if more than one author. Text body: Regular, single-spaced. Spacing: One line space between title and author details, and between author details and body of text Length: maximum 1,000 words, inclusive of title and author details Margins: 2.54cm margins all round Stream: In the top left-hand corner identify the preferred stream for the paper Keywords: List up to 5 keywords or terms Along with your paper / abstract, please also submit the authors profile (one paragraph) and a passport size photograph in a .doc / .docx format. Please note that the submission has to be entirely original, and any traces of plagiarism will lead to disqualification of the presenter. The selected presenters will have to present their papers in the PowerPoint format during the day of the event. Important dates Abstracts due: 6 February 2014 Full papers due: 17 February 2014 Please mail your abstracts and final papers to sacmediamanthan@gmail.com For more details, you may contact: Mr Vishal Nayak Incharge Coordinator Department of MCMS St. Aloysius College Ph.: 09986421658 Mail: