UNIT 2 BRANDS

List some of your favourite brands. Are they national or international brands? Do the products have anything in common?

Think of price, quality, etc. Are you loyal to certain brands? Why do some people prefer buying branded goods?
You might need some of the following words or expressions:

high quality products reliable safe long history good advertising expensive make an impression image successful social status self-confident important vanity improve

Discussion
What are the advantages of branded goods for:

a) the manufacturer? b) the consumer?

Youth debt stems from branded-goods mania

to stem from sth
peers

for instance
flashy (adj) emphasis (n.)

lavish (adj)
distinctive (adj) condominium (n.) charity auction (n.)

to deck out

ensemble (n.)

to move on to sth the bottom line

to roll in cash
phenomenon (n.) insane (adj) to covet (formal)

curious (about sth / to do sth) (adj)

insanity (n.)

common sight (n.)

Examples:
What would you do, for instance, if you won

1 million? They lived a very lavish lifestyle. She got into debt due to her lavish spending. Lets move on to the next item on the agenda. They were very curious about the people who lived upstairs. Hes a such curious boy, always asking questions. I was curious to find out what he had said. Traffic jam is a common sight on the city streets in the morning and the afternoon when people go to and from work. Gondolas are a common sight in what Italian city?