Professional Documents
Culture Documents
(22).ppt
(22).ppt
(22).ppt
Benefits
Knowledge about Business Environment helps to gain strategic advantages over competitor .On the other hand the internal environment factors contribute to the success or failure of an organisation. Development of board strategies & long term policies.
plan
to
deal
with
technological
foreseeing impact of socio- eco changes at national & international level. analyze the competitor's strategy. To keep one self dynamic & innovative.
Monitoring - monitoring entails perspective follow up and more in depth analysis of the relevant environmental trends identified at scanning stage. The effort here is more focused and systematic than scanning. Purpose is to assemble sufficient data to detect whether certain patterns are emerging.
Forecasting - scanning & monitoring provide a picture of what is happening .Strategic decision-making requires future orientation. Forecasting is developing future projections of changes Assessment output of above 3 steps are assessed to determine implementation. Assessment involves identifying & evaluate how & why current & projected environmental changes affect strategic mgt. of the organisation.
SWOT Analysis, strengths, opportunities, & threats. Preparation of ETOP Econometric Techniques Trend analysis / Time series analysis. Scenario Development.
weakness,
Judgemental Models
Brain Storming Delphi Method
Limitations
does not fore tell the future nor eliminate uncertainty. Not a sufficient guarantor of organisational effectiveness.