The year 1994 saw the first online advertisement.

Advertisers designed the standard 46860 pixel banner ads that were traditionally highly demanded. By mid-2000, banner ads started become less in use because the low return on revenue spent on developing banner ads renders them useless to most online advertisers. Search Engine! Due to the efficiency, high dependability and rate of interest, search engine technology has sustained online advertising. Social Media ! At its core, social media is a communications and networking tool, whose popularity has been constantly rising since its users can connect, share and interact among themselves.

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Through the use of the internet, consumers have gained access to multitudes of data from around the world data that is timeless, critical and verifiable. Consumers no longer believe in the words of the marketer, instead they believe in the words of their communities.

Integration of traditional media with online advertising? Advertisers use traditional media along with online media to have synergistic effect on their communication as traditional media is more for informative purpose whereas online media is both informative, engaging and interactive. For example: ICICI bank give its print advertisement with a link provided for further course of action through internet i.e. it relates traditional media(print) with online media. Same ads is seen for Britania products where they were diverting customers to internet by providing the link to answer a question asked on print media advertisement.