Assessing the Brand Awareness of Consumers on Boutique and Fashion Houses in Bangladesh----A study on Aarong

By
Most. Iffat Ara Ila Reg No- 07-02288 Level-4, Semester-II A Project Paper Submitted to the Faculty of Agribusiness Management Sher-e-Bangla Agricultural University In Partial Fulfillment of the e!uirements for the "egree of B#Sc# in Agribusiness Management $%ons&

Approved By

---------------------Sa ee! Sa"a Le#t$rer %epartme&t of Agr'!$s'&ess ( Mar)et'&g *a#$lty of Agr'!$s'&ess Ma&ageme&t S"er-e-Ba&gla Agr'#$lt$ral +&'vers'ty

%,-LARA.I/N

I hereby do solemnly declare that the work represented in this dissertation project has been carried out by me and has not been previously submitted to any other University / College / Organization for an academic qualification / certificate / diploma or degree !his work I have presented does not breach any copyright I further undertake to indemnify the University against any loss or damage arising from "reach of the foregoing obligations

################### $ost Iffat %ra Ila &evel#'( )emester#II *eg no+ ,-#,..// 0aculty of %gribusiness $anagement )her#e#"angla %gricultural University

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L ETTER OF T RANSMITTAL
October 1,( .,22 )ajeeb )aha &ecturer 3epartment of %gribusiness 4 $arketing 0aculty of %gribusiness $anagement )her#e#"angla %gricultural University )her#e#"angla 5agar( 3haka#2.,3ear )ir( It is a great pleasure for me to submit the report on 6%ssessing the "rand %wareness of consumers on "outique and 0ashion 7ouses in "angladesh#% study on %arong8 I have tried my best to gather the most complete information available in order to prepare this research report I have prepared this research report using the e9perience that I have gained during my study It is true that it could have been done in better way if there would not be the limitations I am glad to have this task If you need any kind of assistance in interpreting this research report or further e9planation( I will be glad to provide it accordingly I will be highly encouraged if you kindly accept this research report :our kind advice will encourage me to do further research in future )incerely :ours(

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###################### $ost Iffat %ra Ila &evel#'( )emester#II *eg no+ ,-#,..// 0aculty of %gribusiness $anagement )her#e#"angla %gricultural University

ACKNOWLEDGEMENT

I would like to take this opportunity to convey my heartfelt appreciation to them whose blessing and cooperation was important to bring this report in light 0irst I would like to pay my gratitude to the %lmighty %llah who made each attempt fruitful )econd( I want to e9press my gratitude to $r )ajeeb )aha for his constant and spontaneous support( efficient care and constructive recommendations and suggestions regarding this report( who provided me the opportunity to prepare the report on the topic 6%ssessing the "rand %wareness of consumers on "outique and 0ashion 7ouses#% study on %arong8 7e advised me and guided me in my work and was always very helpful and kind I shall remain ever grateful to him for his kind gesture and cordial guidance in completing the report I would also like to show my heart wrenched respect to $r 5ajrul Islam( lecturer( adjunct faculty( dept of agribusiness 4 marketing( )her#e#"angla %gricultural University( who gave suggestions to make me feel very comfortable to prepare this report from the very beginning till the end In last si9 months I have lot of warm memories to cherish forever

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0inally( I am grateful to all the respondents for their invaluable support that led to the successful completion of my research report