WHAT IS THE BRAND NAME THAT COMES TO YOUR MIND WHEN YOU HEAR THE WORD NOODLES?

HISTORY OF MAGGI
The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. At that time during industrial revolution in Switzerland created factory jobs for women, who were therefore left with very little time to prepare meals. Due to this growing problem Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest

INTRODUCTION TO THE BUSSINESS PLAN

MAGGI ON WHEEELS!

WHY MAGGI?
Maggi has reasonable competitive pricing. With 70% market share in its bowl, Maggi has been ahead of all competitors for almost 30 years. Is it convenience, taste, connect, nostalgia or all of these? PRICING AND PRODUCT DEVELOPMENT. Nestles Investment in our project.

PRICING STRATEGY
The only word we can think of is Price sensitiveness. Maggi on Wheels is reasonably priced with the minimum level of profits. WE are open to the possibility that your current pricing structure is not ideal for the current market. WE are open to the need to revise your prices, if necessary, to remain competitive, to survive and thrive in a fast-changing marketplace.

PROMOTION STRATEGY
Our promotion strategy is mainly ADVERTISEMENT ON WHEELS : - Would mainly occur on Buses, Rickshaws, Cabs. - Helping us in TARGET ADVERTISING. A special way of marketing i.e. SENSORY MARKETING :- Here the smell of Maggi Noodles is tempting enough to act as a marketing device. - The strategy is based on the idea that a customer whose senses are fully engaged will stay longer and buy more. - Sensory Marketing is not only engaging, enlightening and interesting, it helps us understand the importance of our senses in interpretation of every thought, feeling, idea, and emotion we experience.

PLACE
Maggi on Wheels is basically ANYWHERE. Main motive of Maggi On wheels is to provide Delicious Maggi in multiple flavors to satisfy your taste buds even on the go! Our main aim is providing the product at a place which is convenient for consumers to access. So look for bus YOU can find us anywhere at any time.

PEOPLE
There are two ways we can see this :1. From customer point of view The people we target i.e. what segment of consumers are we willing to serve.

2. From the business point of view This element covers our front line sales and customer service staff who will have a direct impact on how OUR product is perceived.

PROCESS
Imagine you walk into Mc Donalds and you order a HAPPY MEAL and you get it within 1 minute. What was the process that allowed you to obtain an efficient service delivery?

PHYSICAL ENVIRONMENT
Where is the service being delivered? Maggi on wheels can be placed in any environment with proper permission and standards. We can be found in college fests, outside their regular canteens, tourist hotspots ( keeping in mind the vibrancy of Mumbai to tourists), Workers canteens etc.

PRODUCT
"Is our current product or service, appropriate and suitable for the market and the customers of today? Our product is Maggi and only Maggi. We also provide some other products of Nestle in our combo offers which will prove to be a very price effective strategy to our customers. We also have Maggi Take always and special schemes wherein you can even buy Maggi home packets from our store for your friends and family.

WHY WILL INVESTORS BE INTERESTED?

MAGGI continues to be the leader in both value and volume in the total Snacking Category in the Independents Retailer . AUSTRALIAS BACK TO SCHOOL BUS PROMOTION STRATEGY IN 2010. Nestle ex-factory sales grew by +15% vs 2009 for MAGGI 2 Minute Noodles and scan sales show +22% growth versus 2009.

There was over 90% uptake of the POS from the Nestle field team.

Strength
Selling a well known product. A trusted Brand. Fast Service -Just 2 minutes Hygienic

Weakness
Not Available 24/7 at a particular place. No communication during day hours. Not providing the product at the door step-No home delivery.

A vast recipe menu .Different , playful, tasty dishes.

Opportunities Threat Expansion around the country or may be over-seas. Street Hawkers Introduction of Maggi Noodles International Flavors Police in India like TOM YAM, CHILLY CHOW, CAPSICA, CRISPY CHICKEN. Municipality

HERE WE GIVE YOU SOME MAGGI MOMENTS!

ME AND MERI IRON MAGGI

His Maggi moment takes him back to his hostel days when he was a student at ALIGARH MUSLIM UNIVERSITY..

IN MUMBAI NO STUDENT WILL STARVE AS WE GIVE MUMBAI ITS FIRST MAGGI ON WHEELS AVAILABLE 24x7.

ME AND MERI RESEARCH LAB WALI MAGGI

A Senior Research Worker researching on brain cells working at long stretches craves MAGGI at odd hours of the day even sometimes at midnight..

ME & MERI PAHLE EXPERIENCE KI MAGGI

The first Maggi she ever prepared was when she was just 4 years old. Being at home with her MOM who then had a fractured leg and she being hungry and nothing cooked for her to eat.

CONCLUSION
All these stories are not only a part of their life but we here are sure it relates to at least some of you sitting here. This not only proves that MAGGI is the easiest and a favorite among all but it also proves that THERE IS NO AGE BAR FOR MAGGI which is why MAGGI ON WHEELS is something for one and for all.

PRESENTED BY :-

Tanima Bansal Roll no. 06 Ginelle Gomes Roll no. 16 Surbhi Gupta Roll no. 17 Shivakshi Malik Roll no. 29 Bhagyashree More Roll no. 36 Shweta Tewani Roll no. 53