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    This document discusses destination marketing and outlines strategies for attracting tourists. It notes that tourism is important for local economies and outlines factors like attractions, events, amenities, and market segmentation that destinations should consider to appeal to target markets. The document also emphasizes developing a positive image and organizing effective marketing management to influence travelers' site selection.

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    This document discusses destination marketing and outlines strategies for attracting tourists. It notes that tourism is important for local economies and outlines factors like attractions, events, amenities, and market segmentation that destinations should consider to appeal to target markets. The document also emphasizes developing a positive image and organizing effective marketing management to influence travelers' site selection.

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    138 views1 page

    Chapter 18 - Understanding Destination Marketing

    Uploaded by

    charisma_dim4581
    This document discusses destination marketing and outlines strategies for attracting tourists. It notes that tourism is important for local economies and outlines factors like attractions, events, amenities, and market segmentation that destinations should consider to appeal to target markets. The document also emphasizes developing a positive image and organizing effective marketing management to influence travelers' site selection.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Chapter 18

    Understanding Destination Marketing

    “Marketing should focus on market creation, not market sharing” – Regis McKenna
    “To be wise, a man should read ten thousand books and travel ten thousand miles.” – Li
    Bai, Chinese poet, Tang Dynasty

    Outline:
    I. The Globalization of the Tourist Industry Importance of Tourism to a
    Destination’s Economy
    a. The Tourism Destination
    b. Benefits of Tourism
    c. Management of the Tourist Destination
    d. Sustainable Tourism
    II. Tourism Strategies and Investments
    III. Tourist Events and Attractions
    IV. Segmenting and Monitoring and the Tourist Market
    a. Identifying Target Markets
    b. Classification of Visitor Segments
    c. Monitoring the Tourist Markets
    V. Communicating with the Tourist Market
    a. Competition for Visitors Involves Image Making
    b. Developing Packages of Attractions and Amenities
    VI. Organizing and Managing Tourism Marketing
    a. Influencing Site Selection

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