marketing strategy of Samsung com

PRASENTED BY VENU GUDAL ROLL NO.12

Introduction
It is type of electronic product.
Founded in 1938 by lee buying chull in south korea. Headquarters are in samsung town, seoul, south korea. Samsung Electronics currently stands as one of the world's

largest vendors in the mobile phone and Smartphone markets fueled by the popularity of its Samsung galaxy line of devices.

Samsung Electronics launched its first mobile phone in

1988, in the South Korean market

 Samsung has been the world's largest maker of LCD

PANALS since 2002, the world's largest television manufacturer since 2006,and world's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world's largest technology company in 2011 and has been a major part of the Economy of South Korea.

VISION
As stated in its new motto, Samsung Electronics vision

for the new decade is, Inspire the world, create the future This new vision reflects Samsung commitment to inspiring its communities by leveraging Samsun's three key strengths new technology innovative production and creative solution "and to promoting new value for Samsung's core networks- industry, partners, and employees.

SWOT ANALYSIS OF SAMSUNG

Strengths
Weaknesses Opportunities Threats

CONCLUTION