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    Services Marketing Report

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    Shyam Khamniwala
    This document provides information for a Service Marketing Project at Auro University in India. It outlines that students will work in teams of 3-4 on a final term project applying concepts learned in class to a selected business. Teams must choose a company, inform the module leader by the 4th week, and submit topics by the 5th week. The final written report and presentation are due by the 8th week. Presentations will be during the last two class sessions. Teams can select their own topic and company, preferably a large multinational or national company. The project must cover the value of services for the company, service characteristics, service quality studies, service processes, employee roles, and standards. Teams will present their findings and

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    Services Marketing Report

    Uploaded by

    Shyam Khamniwala
    21 views2 pages
    This document provides information for a Service Marketing Project at Auro University in India. It outlines that students will work in teams of 3-4 on a final term project applying concepts learned in class to a selected business. Teams must choose a company, inform the module leader by the 4th week, and submit topics by the 5th week. The final written report and presentation are due by the 8th week. Presentations will be during the last two class sessions. Teams can select their own topic and company, preferably a large multinational or national company. The project must cover the value of services for the company, service characteristics, service quality studies, service processes, employee roles, and standards. Teams will present their findings and

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    This document provides information for a Service Marketing Project at Auro University in India. It outlines that students will work in teams of 3-4 on a final term project applying concepts learned in class to a selected business. Teams must choose a company, inform the module leader by the 4th week, and submit topics by the 5th week. The final written report and presentation are due by the 8th week. Presentations will be during the last two class sessions. Teams can select their own topic and company, preferably a large multinational or national company. The project must cover the value of services for the company, service characteristics, service quality studies, service processes, employee roles, and standards. Teams will present their findings and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    21 views2 pages

    Services Marketing Report

    Uploaded by

    Shyam Khamniwala
    This document provides information for a Service Marketing Project at Auro University in India. It outlines that students will work in teams of 3-4 on a final term project applying concepts learned in class to a selected business. Teams must choose a company, inform the module leader by the 4th week, and submit topics by the 5th week. The final written report and presentation are due by the 8th week. Presentations will be during the last two class sessions. Teams can select their own topic and company, preferably a large multinational or national company. The project must cover the value of services for the company, service characteristics, service quality studies, service processes, employee roles, and standards. Teams will present their findings and

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    AURO UNIVERSITY

    (INDIA)

    School of Management & Entrepreneur h!p Ma ter of "u !ne A#m!n! trat!on

    Mo#ule$ SERVI%ES MAR&ETIN'

    SEMESTER ( )* "+O%& ( ,

    Su-.ect$ Mo#ule +ea#er$

    Service Marketing Project Report Mr. Abhijan Ganguly

    ///0auroun!1er !t20e#u0!n

    MKT 3 3 Service! Marketing Project " Report


    Student! #ill #ork on a $inal ter% project in tea%! o$ 3&' individual!. The purpo!e o$ the project i! to apply the concept! and tool! learned in cla!! to a bu!ine!! !ituation !elected by the tea%. Through the project !tudent! #ill practice oral( #ritten and pre!entation !kill! a! #ell a! de%on!trate kno#ledge o$ core !ervice! %arketing and %anage%ent concept!. Tea%! are re)uired to !elect a particular co%pany o$ their choice and need to in$or% the %odule leader by *th #eek o$ the cla!! day about their choice o$ co%pany by %ail. Project topic! are due on +th #eek o$ the ter%. ,ach tea% #ill !ub%it the $inal #ritten project in the -niver!ity $or%at and the pre!entation .both !o$t and hard copie!/ by the +th #eek o$ the lecture day on or be$ore 0. p% and pre!ent the project in cla!! during $inal t#o !e!!ion! o$ #ork!hop and !e%inar on the !a%e day i.e. 1eek + bet#een 2. p% and '. p%. Attendance i! re)uired at 34T5 o$ the!e la!t t#o cla!! !e!!ion!. Student! %ay !elect their o#n tea%! and topic! #ithin the guideline! provided. All tea% %e%ber! are e6pected to contribute !igni$icantly to the $inal project. ,ach tea% #ill have to !elect a co%pany in !ervice indu!try pre$erably a %ultinational or a kno#n national co%pany. The $ollo#ing a!pect! !hould be covered #hile %aking the project report and pre!entation: 7alue and i%portance o$ !ervice $or the co%pany 8haracteri!tic! o$ !ervice! $or the co%pany Service Triangle " Mo%ent! o$ Truth Service 9uality Study Service Proce!! Mapping : 3ack !tage( on&!tage ;%proving !ervice )uality u!ing !ervice blueprinting Service !tandard! Study on e$$ectivene!! o$ e%ployee<! role in !ervice delivery

    Module:

    The tea%! #ill pre!ent their $inding! and conclu!ion! during lecture( #ork!hop( gue!t lecture!( indu!try tour( !e%inar hour and re!earch. T Page =i%it: >* & 2 page! o$ A' !i?e. .@ont !i?e: >2( Ti%e! Ae# Ro%an( !ingle !pace/ Excluding Appendix Appendi6: ;nclude any !upportive docu%ent in the appendi6.

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