Universidad de Costa Rica Sede de Occidente Informática Empresarial

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Chapter 1

Universidad de Costa Rica Sede de Occidente Informtica Empresarial Fundamentos de las Organizaciones Teacher Jonathan Rojas Dannia Solano Mara de los ngeles Jimnez Leonardo Molina Marco Miranda

WHY DO LATIN AMERICAN COMPANIES NEED INNOVATION?

Economic Development. Develop competitive advantages (more sales, lower costs). Personal growth.

LATIN AMERICAN POSITION

The need to differentiate themselves from the competition.

1.

Pressure or ambition to grow your business.

2.

The necessity to generate radical ideas and greater impact.

3.

The need to survive or to reinvent the business model.

4.

The desire to manage or systematize innovation.

5.

What is innovation?

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