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A. B. C. D. E. F. G.

Item A. Average Grocery Budget per customer per week B. Annual Grocery Budget C. Gross Margin (%) in Grocery Stores D. Annual Gross Margin contribution E> Acquisition Cost (typical) Annual Spending Growth (assumed) Annual Payment Savings compared to credit card (1%) Net Contribution Transaction Cost Saving

Metric $ 100.00 $ 5,200.00 15% $ 780.00 $ 200.00 2% $ 52.00 -200 780.00 7.80

Revenues (Base) Item A. Average Grocery Budget per customer per week B. Annual Grocery Budget C. Gross Margin (%) in Grocery Stores D. Annual Gross Margin contribution Metric $ 100.00 $ 5,200.00 15% $ 780.00

795.60 7.96

811.51 8.12

827.74 8.28

Major Costs Item A. Expected Cost per Google Glass B. Annual Maintainance Cost (@ 2%) C. Average Hourly Loyalty Program Customers* D. Number of Glasses Required (50% buffer) E. Total Cost of Google Glass G. Average Number of Loyalty Customers* H. Cost of Glass per Loyalty Customer $ $ Total: $ Metric 600.00 12.00 612.00 300 450 $ 275,400.00 9000 $ 30.60

Tesco By Numbers (DailyMail Report)

Tesco By Numbers (DailyMail Report)

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