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  • R.R. Donnelley & Sons: The Digital Division

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    Jay Sarda
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    R.R. Donnelley & Sons is a major printing company founded in 1856 with core functions in manufacturing and sales. It was organized into 6 divisions across 4 business groups. The document discusses how the Digital Division could convince the Books Group to switch to digital printing by highlighting benefits like on-demand printing, tailored marketing, faster delivery, and lower costs per copy for short runs. It also provides steps John Walter, as head of the Digital Division, could take to address internal threats, like educating employees and allowing other divisions to experiment with digital printing, in order to promote digital printing as a new business line. However, the document argues John is not doing a good job leading the high-tech organization due to mis

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    rr donneley

    Original Title

    Eigene RRDonneley

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    R.R. Donnelley & Sons is a major printing company founded in 1856 with core functions in manufacturing and sales. It was organized into 6 divisions across 4 business groups. The document discusses how the Digital Division could convince the Books Group to switch to digital printing by highlighting benefits like on-demand printing, tailored marketing, faster delivery, and lower costs per copy for short runs. It also provides steps John Walter, as head of the Digital Division, could take to address internal threats, like educating employees and allowing other divisions to experiment with digital printing, in order to promote digital printing as a new business line. However, the document argues John is not doing a good job leading the high-tech organization due to mis

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views8 pages

    R.R. Donnelley & Sons: The Digital Division

    Uploaded by

    Jay Sarda
    R.R. Donnelley & Sons is a major printing company founded in 1856 with core functions in manufacturing and sales. It was organized into 6 divisions across 4 business groups. The document discusses how the Digital Division could convince the Books Group to switch to digital printing by highlighting benefits like on-demand printing, tailored marketing, faster delivery, and lower costs per copy for short runs. It also provides steps John Walter, as head of the Digital Division, could take to address internal threats, like educating employees and allowing other divisions to experiment with digital printing, in order to promote digital printing as a new business line. However, the document argues John is not doing a good job leading the high-tech organization due to mis

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    R.R. onnelley !

    Sons" #he igital ivision


    Presented by Jay Sarda Ashish Agrawal Leopold Kammerer Jubin Mehta Rushik Sonigra Naman sanghavi

    *ompany etails
    $ounded in %&'( Ma)or *ustomers"
    telephone operating +ompanies retail and dire+t mail mer+handisers publishers o, books ! maga-ines

    .t was organi-ed in"


    /& divisions0 & business groups ! were part o, / business se+tors i.e. *ommer+ial

    Print1 Network Servi+es ! .n,ormation Resour+es


    Manu,a+turing And Sales were its +ore ,un+tions

    6uestion %
    2ow should S+hetter and S+hneider +onvin+e the 3ooks 4roup that the igital ivision o,,ered them a better opportunity5

    Print on demand

    Rapidly migrating to retail

    #ailored marketing ! mass +ustomi-ation

    $aster delivery o, the work

    7olume is+ounts

    *ost per +opy lower ,or short run

    6uestion :
    ., you were John 8alter1 what ( steps you would have taken to see that internal threat to igital ivision is +onverted into internal allian+e to promote igital ivision as a new9e+onomy +orporate entrepreneurship5 .s he doing a good )ob o, building and leading a high9te+h organi-ation5

    .nternal #hreats
    Managers and employees not working ,or the same goal

    igital division is not wel+omed in the whole

    onnelley

    organi-ation. Reasons"

    unproven te+hnology su++ess is doubt,ul la+k o, +on,iden+e ,rom senior management

    .ntense ,inan+ial pressure

    Steps to be taken
    igital printing as part o, the regular port,olio o, servi+es

    *hange in marketing and sales ,or+e

    ;du+ating people about the why they should +hoose digital printing over o,,set printing

    Allow the various divisions to move to the igital ivision on an e<perimental basis initially

    igital division +ould attra+tive more +ustomers by o,,ering outstanding servi+es

    .s John doing a good )ob5


    No allo+ation o, responsibility o, ,unds and no +hange in the

    in+entive s+heme
    No proper ,ollow up with the resear+h team Pro)e+ts approved on the basis o, +lout rather than value it brings to

    onnelley
    #he initial approa+h o, not +onsidering the +ustomer needs1 le,t a

    negative impa+t
    2en+e1 the entire approa+h was mismanaged and lead to +on,usion

    among the sta,, and +ustomers


    And the survey ,or te+hnology was not e+onomi+al or organi-ed.

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