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  • Amul Main

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    Abhijeet Gupta
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    Dr. Verghese Kurein founded Amul in 1946 in Anand, Gujarat as a cooperative to protect milk producers from exploitation. Amul collects 9.4 million liters of milk daily from 3 million small and marginal farmer members. It produces a wide range of dairy products including milk, butter, ghee, cheese, and has become the largest vegetarian cheese and pouched milk brand in the world. Amul has been highly successful due to its diverse product mix, strong distribution network, low cost strategy and exports products to over 40 countries.

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    Dr. Verghese Kurein founded Amul in 1946 in Anand, Gujarat as a cooperative to protect milk producers from exploitation. Amul collects 9.4 million liters of milk daily from 3 million small and marginal farmer members. It produces a wide range of dairy products including milk, butter, ghee, cheese, and has become the largest vegetarian cheese and pouched milk brand in the world. Amul has been highly successful due to its diverse product mix, strong distribution network, low cost strategy and exports products to over 40 countries.

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    7 views8 pages

    Amul Main

    Uploaded by

    Abhijeet Gupta
    Dr. Verghese Kurein founded Amul in 1946 in Anand, Gujarat as a cooperative to protect milk producers from exploitation. Amul collects 9.4 million liters of milk daily from 3 million small and marginal farmer members. It produces a wide range of dairy products including milk, butter, ghee, cheese, and has become the largest vegetarian cheese and pouched milk brand in the world. Amul has been highly successful due to its diverse product mix, strong distribution network, low cost strategy and exports products to over 40 countries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    By:Prachi Sharma (20/032) Shambhavi (20/173)

    History of Founder of Amul


    Dr. Verghese Kurein, the founder Chairman of Amul Milk Pvt Ltd Also known as the father of White Revolution in India as India become the largest producer of milk & milk products. He has been awarded with Padma Bhushan, Padma Shree, World Food Prize (USA), etc Dairying has become the biggest Rural Employment scheme.

    Background
    Established in 1946. It is mainly derived from Sanskrit word Amulya Amul is an Indian dairy co-operative, based at Anand in the state of Gujarat. It is formed in order to remove the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city distances to deliver milk. It is managed by Gujarat Co-operative Milk Marketing Federation (GCMMF) & is jointly owned by 3 mn milk producers in Gujarat.

    to be continued
    It collects 9.4 million liters of milk per day from their producer members (70% of them are small & marginal farmers, landless labourers, etc) Amul invented the milk powder, processed from buffalo milk rather than cow milk. Amul products include milk powders, milk, butter, ghee, cheese, chocolates, ice-creams, etc Amul became the world's largest vegetarian cheese and the largest pouched-milk brand.

    Success of Amul
    Reasons for success:a) Diverse Product Mix, b) Strong Distribution Network, c) Low cost strategy Amul has entered overseas market also:UAE,USA, Bangladesh, Australia, China, Hongkong, Japan, Mauritius, etc It exports its products to around 40 countries. Competitors: Britannia, HUL, Cadbury, Nestle, etc

    Success of Amul
    GCMMF formed the NGO, Amul Relief Trust, through which Amul built schools devastated in Gujarat earthquake of 2001 by making Rs50mn donation. Its founded to stop exploitation of farmers by the middlemen. It was popular and earned a Guinness world record for the longest running ad campaign in the world. In 2013, Amul was named the Most Trusted brand in the Food and Beverages sector. AMUL is also the largest exporter of dairy products in the country.

    Customer wise Products


    Product for Kids:- Chocolate Milk, Amul Kool, Amul Energy Drink Product for Diabetic People:- Sugar-Free Delights for Diabetics, Ice-Cream For Youth:- Utterly Delicious Pizza, Amul Cheese Spreads For Women:- Amul Calci+

    THANK YOU

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