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    Opportunities For Johnson S Baby Challenges: Moisturizer

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    Gaurav Aggarwal
    The document discusses the needs and preferences of rural customers in Jamshedpur, India. It found that rural customers prefer low-priced products with strong fragrances that can be used for body massage, hair, and skin moisturizer. It identifies opportunities for Johnson's Baby products to leverage its trusted brand and product line. However, it notes challenges of overcoming low awareness of Johnson's baby benefits and initiating product purchase. It proposes addressing these by communicating how a baby's skin differs from an adult's and how Johnson's Baby products take care of babies' sensitive skin.

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    Opportunities For Johnson S Baby Challenges: Moisturizer

    Uploaded by

    Gaurav Aggarwal
    25 views1 page
    The document discusses the needs and preferences of rural customers in Jamshedpur, India. It found that rural customers prefer low-priced products with strong fragrances that can be used for body massage, hair, and skin moisturizer. It identifies opportunities for Johnson's Baby products to leverage its trusted brand and product line. However, it notes challenges of overcoming low awareness of Johnson's baby benefits and initiating product purchase. It proposes addressing these by communicating how a baby's skin differs from an adult's and how Johnson's Baby products take care of babies' sensitive skin.

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    The document discusses the needs and preferences of rural customers in Jamshedpur, India. It found that rural customers prefer low-priced products with strong fragrances that can be used for body massage, hair, and skin moisturizer. It identifies opportunities for Johnson's Baby products to leverage its trusted brand and product line. However, it notes challenges of overcoming low awareness of Johnson's baby benefits and initiating product purchase. It proposes addressing these by communicating how a baby's skin differs from an adult's and how Johnson's Baby products take care of babies' sensitive skin.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    25 views1 page

    Opportunities For Johnson S Baby Challenges: Moisturizer

    Uploaded by

    Gaurav Aggarwal
    The document discusses the needs and preferences of rural customers in Jamshedpur, India. It found that rural customers prefer low-priced products with strong fragrances that can be used for body massage, hair, and skin moisturizer. It identifies opportunities for Johnson's Baby products to leverage its trusted brand and product line. However, it notes challenges of overcoming low awareness of Johnson's baby benefits and initiating product purchase. It proposes addressing these by communicating how a baby's skin differs from an adult's and how Johnson's Baby products take care of babies' sensitive skin.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Unique Needs of the Rural Customer

    Primary Research: 14 In-depth interviews conducted in Jamshedpur

    Trusted baby care products Quick-Fix Fairness solution Strong Fragrance in skin-care products Oil is used for body massage, applying to hair & as skin moisturizer Low-Priced products Soap should assure beauty

    Opportunities for Johnsons Baby


    World-wide TRUSTED baby care products Extensive product line satisfying current needs of rural consumer

    Challenges
    Overcoming Low awareness about the benefits of Johnsons baby products Initiating product purchase

    Solution: Communication
    How is your babys skin different from yours?
    -More sensitive to infection -More prone to Dryness -More prone to Sunburns -Gets repeatedly exposed to wetness & irritants

    How Johnsons Baby takes care of your babys skin?


    -Free from harmful chemicals, harsh colors, allergy causing substances -Maintains skin moisture & natural skin oil -Safe, gentle, soothing & comforting

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