Nor

thwe
ste
rnUni
ver
si
ty
DANCEMARA
Ma
rc
T
h5
t
HO
h-
7t
h,2
N
010
 WHATI
SDM?
Nort
hwesternUniversi
tyDanceMarathonistheculminat
ionofayearoff
undr
aisi
ng,
vol
unteer
ing,andeducat
ingbymor
et han1000student
s.
Now i ni ts36thy ear
,Nor t
hwe st
ern Unive
rsit
y Ove
r97perce
ntofa
llf
undsrai
sedgodir
ectl
yto
Da nceMa rat
hon,orDM,i soneoft hel ar
ge s
t t
heyea
r’sc
hosenDanc
eMa r
athonbene
fic
iar
ies
.
student-runphi l
ant
hropiesinthena t
ion.Since
1975,Nor t
hwesternstudent
sha veraisedmor e ForDa nceMa rathon2 010,i
ti sourgreathonort o
than $10 mi l
li
on for3 0 di
ff
erentbenefi
cia
ries. announce St andUp f or Ki ds a sthe pr imary
Eachy e
a r,DanceMa ra
thon unit
esov er1,200 benefi
ciary
.StandUpwor kstopr ovidecri
s isint
e r
-
studentsi nana nnualcommi tmentoffundrais
- venti
ona ndba sics urvi
valne cessit
iesfora t-r
isk
i
ng ,v oluntee
ring and lear
ning fora c hosen andhome lessy outh.Thepr oble
m ofdi splaced
benefi
c i
a ry
. youthint heChi cagolanda re ahasl ar
ge lygone
unnotice
da nduna ddressed.St andUpf orKi ds
I
nt hef al
l,a
lmos t1000studentspledgetoraisea aimst ohe l
pt he sehome le
s sa nds t
reetk i
dsby
minimum of$8 00a ndtakeont hephy si
calchal
- teaming up wi th Nor thwe ster
ns t
ude ntsa nd
l
engeofda ncingfor30hour sstr
aight.Al
ongs i
de str
engtheningt heirpr esencei ntheChi ca gola
nd
t
heda ncers
,hundr edsofaddit
ionalst
udentcom- area.
mitteeme mbe rsfundrai
seands preadawareness
whilet heyorganizeeventspri
ora nddur i
ngt he DM dol l
arsa lsogot owor klocall
y.Througha
maine ve
ntinMa r
ch. 13-
y earpartne r
shipwi ththeEv anstonCommu-
nit
yFounda tion( ECF)a sours econda r
ybe nef
i-
Whilethema i
nev e
ntspans30hours,fundrai
sing ciary,DM s t
r e
ngt hensNor thwester
ns t
udents’
andpr epar
ati
ons tar
twe l
linadvance.Students l
oc alinvol
ve me ntsa ndsupportsthec ommuni t
y
and the surr
ounding communitya r
ee ngaged thatwec al
lhomef orf
oury e
a r
s.ECFgr antsand
t
hroughouttheye a
ratte
ndingDM eventshe l
don l
e adership providegr owingr es
ource sfornon
campusa ndint heChicagoarea
.Onana ti
onal profitorganiz at
ions s e
rving Evanston and it
s
scal
e,DM e ventsa r
ea l
soheldthroughoutt he residents.
countrybyde di
c a
teda l
umni.Evena cr
osst he
worl
d,s t
udentsofNorthwest
ern’
sQa tarcampus
act
ivel
ypa r
ti
cipat
einDM’ seff
ort
s.

Dur i
ngthe3 0-hourma rat
hon,moret han15,000
studentsa nd facult
y,famil
yme mbe rs,alumni
and c ommuni tyme mbersconverge upon the
Nor r
isUni ve
rsityCenternotonlyt owa t
cha nd
offe
re ncourageme nttothedancers,butalsoto
partakeintheva r
iousevent
sheldthroughoutthe
we ek
end.Vi sit
orsbidinthesil
enta uct
ion,com-
peteinthe5 Kr un,orenjoyarel
axingda yatthe
DM Spa .
 OURBENEFI
CIARI
ES
StandUpforKi dswa sstartedin1 990
byr e
tir
edNa valOf f
icerRichardKoc a
asa ne xt
e ns
ion ofhi swor ki nt he
Nav y
.Thena t
ionalnon- prof
itvol un-
te
erout reach organizat
ion i s de di
-
cat
e dt o goi
ng t ot he streetsa nd
ma ki
ng a diff
erencei nt he li
vesof
at
-ris
k,home l
es sands t
reetkids.

IntheUni te
dSt ate
st herearea tleast1 ,
000,000home lessyouthstr
uggli
ngtos urvi
veon
thestre
e t
s.StandUpt akesbot himme di a
teandpreventat
iveme asur
estoaddresstheis s
ue
ofyouthhome l
essness.Traine doutrea c
hc ounse
lorssearcha l
le
ys,aba
ndone dbui l
dings,
ande venthewoodsl ookingfors t
reeta ndhome l
essyouth.StandUpOutreachCe nter
spr o-
videimme diat
ea i
dtot hesec hil
drena ndt e
ensbyof f
eri
ngas afehave
nforrest
,me al
s,and
servi
cessucha sjobre f
erra
l,a par
tme nttransi
ti
on,ident
ifi
cat
iona ndi
nter
netfore ducati
on
i
ns t
ructi
on.

Overtheyears,Sta
ndUpha spr ovi
deds er
vice
satleast60,000timestoat-
ri
skyouth.With
Nort
hwe st
e r
nDa nceMa rat
hon’shelp,StandUpaimst osi
gnifi
cant
lyex
panditsoperati
ons
i
ntheChi cagoa r
eabyc rea
tinga nadditi
onaloutr
eachc e
nte r
.Thi
swillhel
phundr edsof
di
spla
c e
dy outhintheMidwe st
,givi
ngthemt heopportuni
tytoli
veuptothei
rful
lpotenti
al
.
Pl
easevisi
ttheirwebsi
te,www.s t
andupforki
ds.
orgformorei nf
ormati
on.

TheEv a
ns tonCommuni tyFounda t
ion( ECF)i sapublicl
ys upportedphil
ant hropicor gani-
zat
ionde dica t
edt oe nric
hingEv anstona ndthelive
sofitspe ople,nowa ndi nt hef uture.
Thefounda tionbuildsa ndma nagesitsowna ndothercommuni t
ye ndowme nt
s ,addresses
Evanst
on’ sc hangingne edsthroughgr ant -
ma ki
ng,andpr ovidesleaders
hiponi mpor t
ant
communi t
yi ssues.ECFf undsor gani z
ationsa ndini
tia
tiv
est hatimpr ov
et hequa lit
yofl if
e
i
nEv anston, andDa nceMa r
athons tri
vest ostre
ngthenNor t
hwesternUniv ers
itys t
ude nts’
i
nvolveme ntwi ththec ommuni tytha tser v
esa sthei
rhomef orfoury ear
s .DM be gani t
s
par
tnershipwi ththemi n1 998a ndt heyha vebe enoursec ondarybeneficia r
yfor1 3y ears.
ECF wi l
lr eceiv
e1 0% ofour ne t proceeds in2 010.Pl easev i
sitt heir we bs i
te,
www.eva nstonforever.orgformor einforma ti
on.
 SPONSORSHI
PLEVELS

0 ON
00ATI

0+
00NUM

LE
00ZE

NS 0
MI 0
00

00
0
R

00

R
AC

$30PI
$5,TI

$10PE
LVE

TLE
LD
00
N

0,

,
,
,
$50

$50
$2R
A
$2O

$1,

HO
GO
SI

PL

TI
BR

I
TITLESPONSOR
INVITATI
ONTOADDRESSPARTICIPANTS
NAMEDSPONSOROFDM BLOCK/ EVENT 1 2 2
30SECONDCOMMERCI ALS 2 4 8 1
0
LOGOONOFFI CIALDM T-
SHIRT L L
LOGOONOFFI CIALWEEKLYEMAILS

OFFICI
ALPRESSRELEASE
ALLACCESSTOUROFDM
LARGECOMPANYBANNER 1 2 4 4 4 4
LOGOONDM WEBSI TEANDADS L L L L
ADVERTISI
NGONPROJ ECTI
ONPANEL

DITMARGALLERYRECEPTI
ON
2DM VIPFLOORPASSES
CERTI
FICATEOFRECOGNITION
LOGOONDM SPONSORBOARD
WESUPPORTNUDM WI NDOW SI
GN
TITLESPONSORSHI Pent ail
sinc orpor ationoft hec ompanynamei ntotheDM l ogof ortheent iretyofDM 201 0.Thenewl ogowi l
l
appearont hewebs iteandonal lmer c handi s e,lit
eratur e,andadv erti
sement s.Thiswi l
lonl ybeex tendedt oonec ompany .
DM EVENTSi nc l
udeBat tleoft heBands ,KidsFai r,Tr iviaNi ghtsandt heDM Spa,amongot hers.Theev entwillbeart hec ompany
namei nt het i
tl
e.Inaddi ti
on,t hec ompanyl ogowi l
lappearonal ladvert
isement sdi stri
butedt ot heNor t
hwes ternUni versi
ty
campusandi nthes urroundi ngChi cagol andar ea.
DM BLOCKSar e3-hourt hemeds egment sdur ingwhi cht hemus ic,v i
deos,andev ent sc anbet ailoredt oyourc ompany ’swi shes.
Spons or shipofaDM bl oc kwi l
lprov i
de3hour sofdi rec tpublicityex cl
usivel
yfory ourc ompany .The3 0hour sofdanc ingar ebroken
upi nto1 0uni quelythemedDM bl oc ks .
30-SECONDCOMMERCI ALSbr oadc astdur ingDM t ot hous andsofs t
udent s,spec tators,andwebc astv i
ewers .Thec ommer ci
al
willal
sobepl ayeddur i
ngt hec ommer ci
albr eaksont heNor thwes t
ernChannel1br oadc ast.
DM T- SHI RTSar es ol
dont heNor thwes ternUni v ers i
tyc ampusandi nt heChi cagolandar eabef oreanddur ingDM.Ot her
mer chandi se( e.
g.,keyc hai ns,headbands ,et c.)areav ail
ablef orbr ands ponsor s
hi pal ongs i
det heDM l ogo.
APRESSRELEASEannounc ingourpar tner shi pwi l
lbedi stri
but edt omedi aout l
etsint heChi cagolandar eaandt hel oc ationofy our
corporat eheadquar ters.
ALLACCESSTOURwi llallows pons or stohav eagui dedt ourofanyandal levent soc curringdur ingt heweekendoft hemai nev ent
.
PROJ ECTI ON PANELwi lldisplays pons oradv ert
isement si nf rontoft hemai nent ranceofDanc eMar athon.Thi sdi spl aywi l
lbe
str
eami ngf ortheent ir
e3 0-hourev ent .
DITMARGALLERYRECEPTI ONt akespl ac et heweekendofDM,al lowsust or ecogni zec ompani esfort hei
rsuppor t ,serv easa
networ kingoppor tunity ,andgi vet hem ac hanc et owi tnes sthes piri
tofDM.
DM SPONSORSHI
P:ONCAMPUSANDI
NTHEMEDI
A
Da nceMa r
athoni scons i
stentl
yoneof themos tpopul arevent
sonNor t
hwestern’
scampus .Wit
h8 00
da ncers,400c ommi tt
eeme mbe rs,a ndt housandsofot herstude
ntswhoa rea war
eofa ndinvol
ved
withDM t hroughoutt hey ear,ours pons orsenjoyv aluabl
ecampus -
wideexposure
.I nvari
abl
y,DM
attractshardwor king,mot i
vated,a nds uccessf
uls t
ude ntswhostr
ivetochangethei
rc ommunityand
the i
rwor l
d.Ast hesethous andsofmov ersands hak e
rsbegincar
eersorpursuegraduatedegr
eesin
yea r
st ocome ,theyc ouldalsobey ourmos tvaluablec us
tomersoremployees.
Be yondc ampus ,DM r ece
ivess ubsta nt
iallocala nd
na ti
ona lc
ove r
ageint heme dia ,
a ndwes t
riveeachyea r
toe xpandthiscov erage.Rec entl
y ,t
hepr i
ma ryf
oc usof
thise xpansionha sbe entowa rdst hewe b,wi t
ht he
ent i
re3 0hoursofDM br oadcastl i
veont heDM we b-
site,www. nudm. org.Ea chy ear,DM i ncreasespubl ic
awa renessoft heDa nceMa rathonme ssagea ndt he
gene rosi
tyofours pons orsthroughpr intme dia
,te l
ev i
-
sion,a ndradioout le
tsa swe l
l.

BEPARTOFDANCEMARATHON2
010
Da nc eMa r
athoni sanor gani
zationt hatha sar ic
hhi st
or yandt radi
tionof
focus edc ommuni tycit
izenshi
p.AtDM,wes tr
ivetoma keapos it
iveimpact
i
nt hel i
vesofot hersthroughthea c
tiveinvolvementofoure nergeti
cv ol
un-
teers ,devot
edc ommi tte
eme mber sandv ibrantdancers.Wea skyout ocon-
side rtheoppor t
unitytojoinusinourmi s
s i
ona sane ngage dcorporatepart
-
ne r
. Thisyear,withyoursupport,wewi llbea bl
etohe l
pSt andUpf orKidscon-
tinuet heirti
rele
sse f
fort
st oeli
mina teyout hhome les
sne s
s .Wei nvi
tey outo
cont a c
tuswi thanyque sti
onsregardinghowy ourorganizationcanbe comea
spons orofDM.

Thanky
oufory
ourti
meandeff
ort
sincons
ider
ingDanceMar
athonasapar
t-
nertodyna
mical
l
ytrans
for
mt heli
vesofthepeopl
einourc ommuni
ti
es.

Al
l
isonT
awi
landNi
harSha
h
Cor
por
ateRe
lat
ionsCo-
Cha
irs
 PASTSUCCESSES
Year Be neficiary AmountRa ise
d
1975 Ame rica nEpi l
e ps yF ounda ti
on $9,100
1976 Ame rica nEpi l
e ps yF ounda ti
on $9, 573
1977 Ame rica nEpi l
e ps yF ounda ti
on $2 1,95 8
1978 UnitedWa yCr us adef orMe rcy $2 6,507
1979 Uni tedCe rebr alPa ls y $30, 000
1
98 0 Chic agoL ungAs socia ti
on $3 3,100
1981 Ar thritisF ounda tion $42 ,000
1982 Mul ti
pl eSc leros isSoc iety $60, 42 8
1983 Juv enileDi abe t
e s $66, 08 9
1984 Ea sterSe als $76, 660
1985 Uni te dCe rebra lPa lsy $8 6,42 8
1986 Ea sterSe als $90, 02 1
1987 CysticFi brosisF ounda ti
on $1 12 ,
62 8
1988 Howa rdBr ownMe mor ia lClini
c $112 ,
7 34
1989 Le uk emi aSoc iety $115 ,
2 38
1
990 Le uk emi aSoc iety $1 36,3 00
1991 L e
sT ur ne rAL SF ounda t
ion $1 91 ,
000
1992 Ame rica nDi abe t
e sF ounda t
ion $2 55 ,
000
1993 Ame ricanHe artAs soc iati
on $2 00, 438
1
994 L eukemi aRe sea r
c hF ounda t
ion $2 50, 258
1995 Pe di
atricAIDSWa rdofChi l
dr en’sMe morial $3 01 ,023
1
996 Ma ke-A-WishF ounda ti
onofNor t
he rnIl
li
nois $31 5,143
1997 TheGusF ounda tion $405 ,563
1998 L
aRabidaChi l
dren’ sHos pital andRe searchCe nter
/ECF $43 1,524
1
999 Chi l
dre n’sHe artF ounda tion/ECF $45 0,833
2
000 Gilda ’sCl ubChi cago/ ECF $5 37 ,
645
2001 El
izabet
hGl ase rPe diatri
cAI DSF ounda t
ion/ECF $5 40, 257
2002 Frie ndsf orSt ev en/ ECF $492 ,
000
2003 Chi c
agoUr ba nY out hSc hol ars hipF und/ECF $462 ,613
2004 Ha veDr eams /ECF $461 ,294
2005 JuvenileDia be tesRe se archF ounda ti
on/ECF $62 5,131
2006 Pe
diatri
cAI DSChi c agoPr eve ntionI niti
ati
ve/ECF $68 6,377
2007 Ci t
izensUni tedRe searchi nEpi lepsy/ECF $7 08 ,7 1
1
2008 Be a rNe ces sit
ies /ECF $93 3,855
2009 Pr ojectKi ndl e/ECF $91 7,834

COR
POR
ATER
ELA
TIONSCO-
CHA
IRS
Al
l
iso
nTawi
l.(
813
)22
0-5
477.
a.t
awi
l
@nudm.
org
Ni
harSh
ah.(
772)
321
-84
37.n
.sh
ah@nu
dm.o
rg
DA
NCEMA
RAT
HON
No
rri
sUn
ive
rsi
t
yCe
nte
r.1
999C
amp
usDri
ve,
Box50.Ev
ans
ton
,IL602
01
T
:(8
47)
491-
238
7.F:(
847
)467
-1
043
www
.nu
dm.
or
g