PRESENTED BY: SURBHI SHARMA 10904210

KNOWLEDGE ??
Facts, feelings or experiences Derived from information, but is richer & more meaningful Information + familiarity, awareness, understanding, wisdom, insight gained through experience.

Management???
The process of dealing with or controlling things or people It is defined as the organization and coordination of the activities in accordance with certain policies and in achievement of clearly defined objectives.

Knowledge Management ???

TAKE RIGHT in the RIGHT to the RIGHT at the RIGHT in order to APPROPRIATE CONTEXT INFORMATION TIME PEOPLE ACTION & FORMAT

Is combination ofData & information processing. The creativity & innovativeness of human beings

Organizationally , Knowledge is full utilization of information & data+ peoples Skills Competencies Ideas Intuitions Commitments Motivation

WHY KM ???
Knowledge the great enabler For decisions we make For actions we take Need to recognize & understand knowledge processes to improve the quality of our decision & actions.

Why KM emerged only now ??

Now because of The information revolution --- increased knowledge generation Advances in technology----- tools to improve KM

Two Types of Knowledge

Information that is EXPLICIT Explicit written down or codified Information that is Tacit stored inside a persons mind

TACIT

How Knowledge is formed ?

DATA :- information i.e. structured, but has not been interpreted & thus has no meaning. INFORMATION :- data with meaning, a message with sender & a receiver, can be saved on computer, paper / media. KNOWLEDGE :information that has purpose/intent attached. Exists only in the heads of people.

Knowledge

Information

Data

Data

Interpreta tion

Information

Information

Knowledge

Use

Ford estimated that knowledge management initiatives resulted in cost savings or additional revenues of $914 million

KM CYCLE
Creates knowledge through new ways of doing things Identifies and captures new knowledge Places knowledge into context so it is usable (Refine) Stores knowledge Reviews for accuracy and relevance (Manage) Makes knowledge available at all times to anyone (Disseminate)

KM is not a TECHNOLOGY THING, Nor a COMPUTER THING

Benefits of KM
Competitive edge Reduces Cost no external providers Increase in Productivity Provide workers with a democratic place to work Transferrable

KM Tools
Data Mining
File Share Group Ware

Blogs
Wikis

KM LEVELS
Personal individual is responsible for collecting information, relating & connecting them & sharing personal insights Enterprise - is to develop competitive advantage ,innovation in the organization

Barriers
Lack of Top Management Commitment. Lack of awareness of KM strategies & instruments. Unavailability of individuals- is not knowing who would be the best person to ask in certain cases. Idea robbery- fear that idea of an individual employee could be taken by another. Lack of motivation & Rewards.

Accenture (Management Consulting Firm) Case Study

Economic Conditions
In 2002, the economy was in a downturn Resulted in significant budget pressure on KM group Many senior managers left; 30% of all KM managers left or were laid off

Knowledge Management @ Accenture

Strong focus on Knowledge Management Formal KM strategy adopted in 1990 By mid 90s, thousands of knowledge repositories had been built using Lotus Notes KM system becoming inefficient

Strategy Session
A strategy session was held in 2004 Goal was to determine the future of KM at Accenture Knowledge Management Strategy: Drive value from knowledge to enhance revenue, reduce cost, and foster innovation

Accenture Knowledge Goals

Fostering and sustaining a knowledge sharing culture Improving the time to competency for new hires Enabling and enhancing their sales capabilities Ensuring and improving the ROI for KM Improving margins and delivered quality on client engagements

KM Technology
Implemented Lotus Notes across the organization Every Business unit has their own database Each unit was responsible for managing and updating their content Late 90s Web-based access was enabled

Issues with Lotus Notes

Lack of usability Less User friendly Lack of awareness of system capabilities and content Inefficient search process Lead to duplication of documents Lack of consistency in document templates Every business unit created their own portals, and by the end of 2003, several databases were created Cost of maintenance was increasing

New KM Technology
New system provides consistency across organization and saves time and money for managing the system.

New Architecture eliminates the decentralized Lotus notes environment.

The new architecture is based on MS SharePoint technology.

Outcomes
Enhanced search results Elimination of content duplication (caused by decentralized applications) Improved visibility to innovations across all groups Increased usability (because of a consistent user experience)

HR & Knowledge Management

Align KM along the organizations mission, vision and policies. The most crucial purpose is to transfer tacit knowledge into explicit knowledge Initiate culture change and Learning initiatives.

Conclusion
Thus for any of the KM programme to be successful it must be aligned with the organization's vision, goals, mission and with the corporate strategy. It should add value to company's operations or business unit's operations.

Findings
Top Management support and role is very important in the successful implementation of KM programmes. It was also found out that implementation strategies revolves around the three basic pillars of Knowledge i.e. people, process and technology. It was also found out that companies uses KM as a tool for sustaining and improving their business performance