Porters five forces model

1.) Bargaining power of consumers(high) Low switching cost Consumers always wants to try new things Easy availability of substitute 2.) Bargaining power of supplier(low) Large number of suppliers High competition between them Easy availability of raw materials and they are homogenous in nature. 3.) Threat of new entrant(high) Structure of industry is so that firms can easily enter Due to cost effectiveness they can also give tough competition 4.) Threat of substitute(high) Large no. of substitutes High consumer needs that one firm cannot fulfil all the needs High needs give way to develop new products which can replace old one 5.) Competitive rivalry(high) Plenty no. of competitors Less switching cost Less no. of loyal customers 6.)