Keeithi Puiushothaman BN1S267 NN-2

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Social meuia chuins out the most impoitant aspect in using these tools foi
business success. !"#$%& ()*$% +),)-%.)/ .0) *%.% 10$#0 $/ .0), 2%*)
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Social Neuia is one of the only means by which one can engage customeis
in conveisations, connect with them baseu on theii inuiviuual piefeiences
anu collect valuable uata foi fuithei use. ;,&5 !"#$%& 2)*$% )/.%3&$/0)/
*$-)#. #",.%#. 1$.0 #6/."2)-/ 10)-)%/ .0) ".0)- .0-)) %-) 6/)* ."
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!"#$%& 2)*$% $/ %, ),%3&)-7 ("3$&$.54 8,%&5.$#/ %,* 9&"6* %-)
),0%,#)-/7 What this means is that social meuia is what makes it
possible to gathei uata anu inteiact with customeis. It enables fiims to
get closei to theii customeis anu extiact valuable infoimation. NAC on
the othei hanu aie enhanceis that aie essentially tools useu in tanuem
with this gatheieu uata to make businesses moie effective anu efficient.


















Nobility & Analytics Clouu
Anytime-
Anywheie
Big Bata
Customei
sentiment
Incieaseu
exposuie
Naiketplace
insights
Cost &
logistics
auvantage
Social Neuia
122 million active inteinet
useis in Inuia
Souice: IANAI, 2u1S
- The useis on social
netwoiking sites aie cieating
tons of uata by conveising,
shaiing imagesviueos,
ieviewing piouucts anu
compaiing befoie buying.
12.S4 million mobile useis in
Inuia
Big Bata maiket has been
giowing y-o-y at 122%
Souice: NASSC0N
- Nobile uevices aie a
platfoim foi effective social
netwoiking anu new ways to
woik.
- Analytics helps gain
meaningful insights fiom the
infoimation, facilitating
infoimeu uecision making.
Clouu computing foiecast
ieveals a 41.8% CAuR by
2u2u
Souice:NASSC0N
- Clouu enables ueliveiy of
infoimation anu
functionality to useis anu
systems with cost benefits
anu ieuuceu complexity in
teims of owning anu
opeiating computeis anu
netwoiks.