Ecommerce Solutions Benchmark Short Version English

Measure what is measurable and make measurable what is not so.
Galileo Galilei
Benchmark of e-Commerce solutions

2013 edition
by Philippe Humeau et Matthieu Jung
System
NBS System
System
About NBS System

NBS System was born in 1999 and is now providing services to 3000+ websites, hosting them, securing them and answering their needs on a daily basis. Based in France and in United Kingdom, our teams are made of black belt admins and security experts, able to tackle the biggest challenges. As e-commerce provided us with a tremendous growth over the last 5 years, we published that book to give a bit back to the community.
NBS System Offers

Consulting
The authors provide services if you want to get more details. We can provide training, webinars, private consulting to help you choose your solution and conferences. Just take contact with us to study the possibilities for your business : contact@nbs-system.com
E-Commerce Hosting
NBS System offers high quality managed hosting services, with a particular highlight on performances, security and high availability. As you will discover in this book, we are not only here to reboot the server but we very knowledgeable about the solutions themselves. Our support team provides advanced cares & services to make your site successful : contact@nbs-system.com
Link to the full study
http://is.gd/e_commerce
Contents

Introduction page 4
1 - WebSphere Commerce page 9
2 - ATG Oracle page 12 3 - InterShop page 15 4 - Hybris page 18 5 - Magento page 21 6 - VirtueMart page 24 7 - RBS Change page 27 8 - Drupal Commerce page 30 9 - Oxid eShop page 33 10 - Prestashop page 36 11 - Opencart page 39 12 - Zencart page 42

Conclusion page 45
Introduction
Foreword about this book
A quick look back
This book aims to provide a reliable and impartial source of information to e-Merchants. The goal of this book is to help decision makers, technical and business one, to find the proper e-Commerce solutions for their needs. Content stripped but available in the full version (180 pages) here : http://is.gd/e_commerce
Market segmentation The graphic ahead must be looked at, it gives key basis to understand the book.
Introduction
Our philosophy & goals
E-Commerce brought a tremendous growth to our managed hosting activity over the last years. We now have the opportunity to give back a bit of what E-commerce brought us to the community and we are very glad to share this success, sincerely. But, to trust that our opinion is independent, we think you may want to know all our motivations for spending more than 6 months of work on such a book, given for free, where our line of work is absolutely not the edition business. The answer is simple: we are a managed hosting company, dedicated and specialized in E-commerce and we are willing to show that we are not only around to reboot servers or restore a backup for our customers. (We also still have a very small hope that someone will feel like sponsoring us with beers) We have been assisted by the editors to test & review their solutions, we were able to interview them all, both on a technical and a strategic side. Still, apart from the direct quotes that you can identify by the double quotes enclosing them and in italic format along with their author, the writings, findings, analysis and points of views are the authors one and none others. We are not sponsored, influenced or working for a team more than another. Methodology stripped but available in the full version (http://is.gd/e_commerce)
The benchmark of E-commerce solution v2

Pages stripped but available in the full version (http://is.gd/e_commerce) : Trends & stakes of 2013, analysis per Tier, Java or PHP ?
Introduction
The benchmark of E-commerce solution v2
Pages stripped but available in the full version (http://is.gd/e_commerce) : Trends & stakes of 2013, analysis per Tier, Java or PHP ?
Introduction
Comfort zone per solution
(*) (**)
Budget includes licenses (when needed) and developments/integration. Budget includes License/maintenance fees, site evolutions, hosting.
The arrow length & positioning have been carefully thought but this is an average. Some customers may do 20 M$ with OpenCart and some 1 M with Hybris, but this is not the usual case.
Introduction
Measured territorial occupation per solution
This graphic represent the weight of each solutions per segment. We here divided the market in 6 tiers instead or our usual 4 to give a better precision. The dot size represents the strength of the solution in a given segment. The bigger, the better. When two dots are of same size, this means the market shares figures are very comparable (i.e., ATG and Websphere commerce both are leading in number of very big sites, with 49 sites vs. 45 detected in the Top 10 000 sites of the web). When a dot is smaller from a magnitude, it means the number of sites are significantly less in number than for the one having a bigger one.
WebSphere Commerce
Belongs to Number of employees (worldwide) Revenues in 2011 Version (at the time of study) Licence First release Origin Budget to create a website (low/middle/high) More KPI & indicators in the full version
IBM 434 000 $104 billions WSC V7 (Feature Pack 6) Proprietary & subscription 1996 United States 100-200 k / 500 K / > 500 K http://is.gd/e_commerce
Tier 4 Not targeted
Tier 3
Marginal
Tier 2
Co-leader
Tier 1
Leader
Content stripped but available in the full version (http://is.gd/e_commerce) Full review of pros & cons along with strategy and evolution: 12 pages.
Express analysis
After nearly 3 billion dollars invested in several acquisitions (Sterling commerce, DMODigital Analytics and Tealeaf) the consolidation cycle in WCS took two years. With references like Staples (15 Md$ made online), Canon, Ikea, Sony and many other alike, IBM could look like a Tier 1 only player. In reality, the strategy of the corporation is also to dig deeper in the Tier 2 & 3 markets.
WCS features are
The IBM applicative stack gives very good native performances. The drawback of not being standard (and close source) is here compensated by a full control over all the components, giving IBM a very accurate vision of the technical needs for a specific project.
usually demonstrated in an Aurora example store, which is very complete, some other market specific stores are available: B2C, B2B, Mobile, language or country located, etc.
WCS has a convenient Flash based back office that makes the administration very convenient, allowing for example drag & drops and giving a user friendly interface to the shop manager. The back office is responsive, clearly organized and functional.
WebSphere Commerce
The Precision Marketing Tool
is a fantastic tool and WCS is the only solution providing such an advanced tool combined with an interface that intuitive. The mobile development is based on Worklight which provides HTML5, Hybrid & Native capabilities, including private app server and a REST API. IBM speaks about the Omnishopper concept and the cross channel strategy starts here, at the confluence of the mobile capabilities and the OMS product.
As many players, IBM adopted the kickstart approach, with a SaaS model and adaptable demostores, allowing customers to build web shops quickly and without the complexity of a full from scratch project. As Oracle and Intershop, IBM will quisition of Hybris by SAP. IBM offer is three big firms to be able to provide services to large customers. Globally, everything comes at a price. have to review its plan due to the acextremely complete but they are now an extensive catalog of software and WCS is very good on most KPI, but
10
WebSphere Commerce
Websphere synthetic report
(The more stars, the best. One star is the minimal rating. On every KPI at least one solution scores 5 stars, hence this is a comparison between solutions.)
Turnover to consider the solution Current market settlement Editor direction Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) Opensource Editor emphasis Editor emphasis Editor emphasis We are impressed by We are sceptical about Min budget to create site ( developping from scratch / customizing an example shop) Cost of the solution (license, integration, hosting) Flexibility of licensing costs (peak, pay as you grow, on demand, on premise ) Time to market ( developping from scratch / customizing an existing example store) Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) Marketing capabilities (promotion engine, coupon, gift card, etc.) Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.) Eco-system (community, partners, integrators, forums, etc.) Backoffice friendliness & ease of use Development technical complexity (more stars => less complicated) Number of third party softwares / extensions / services available Number of complementary product / services from the Editor Speed of the Front Office (customer web page rendering) Front Office scalability (capacity & cost to serve more customers with less servers) Speed of the Back Office & scalability (number of simultaneous users) Native CMS capabilities Native Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic) B2C Feature list (default, without add-ons or side programs) Mobile (Native App, Hybrid App, Responsive design) Advanced searchandising & user personnalization capabilities Multi / cross / Omni channel capabilities Advanced catalog management (PIM, multi catalog, attributes, bundles, etc.) Integrated or natively interfaced OMS (order management system) Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.) Native B2B capabilities
General information
WCS
Tier 1 - 2 Tier 1 - 3 B,R,B2B,P No, Java Marketing tools Cross Commerce Personnalization Marketing tools & cache Proprietary stack, costs 300 K / 150 K
> $ 5M ($2M in SaaS)
General KPI
Technical KPI
Advanced features KPI
WCS / WCS WCS
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atg Oracle
Oracle ~115 000 $37.1 Billion 10.2 Proprietary & subscription 1998 (ATG belong to Oracle since January 2011) United States 100-200 K / 500 K / >500 K http://is.gd/e_commerce
Tier 4 Not targeted
Tier 3
Not targeted
Tier 2
Co-leader
Tier 1
Very strong
Content stripped but available in the full version (http://is.gd/e_commerce) Full review of pros & cons along with strategy and evolution : 12 pages.
Express analysis
ATG, a company that survived to the dot-come bubble burst, was acquired by Oracle for $1 billion in 2010. It is now part of a full environment and competes in the Tier 1 sector with the other Java based frameworks such as Intershop, Hybris & Websphere Commerce.
As IBM, Oracle acquired other leaATGs focuses are Customer ex- ding and high potential companies, perience, Customer behavior and in order to strengthen its offer, namely providing tools to be competi- RightNow, Fatwire, Retek and the tive. The vision of the company is famous Endeca. that managing a retail business is made of three main activities: buy, merchandise, sell. The next step is just ahead: Price & Promote since having the best prices (not always the lowest) are a key to better sales & margins.
Acquiring Endeca was a chess master move from Oracle and after two years of work, Endeca is now totally fusion with ATG, in a nice, borderless, integration since ATG bet a lot on the personalization of the website to the incoming customer.
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atg Oracle
Sephora and Louis Vuitton
Another axis where Oracles work and provides solutions is the silo organization. Oracle assures that these silos, these boundaries, only exist on an internal organizational level but totally misfit the customer behavior.
even manage in-store sales using the website on a tablet in their physical shops.
The back office Console organization is not really revolutionary in terms of technology but the concepts are very interesting as the fact that the console is always contextual and pleasant to use. The visual page editor is totally WYSIWYG, the various blocs composing a page are moveable using drag & drop and the contents are editable directly in the context. The global suite is very complete and feature packed, clearly competing with IBMs WCS. The editors focus its efforts on the companies making at very least a couple of tenth millions online, and only if they target an exponential growth. On the other hand, if you are already above those figures, ATG is a solution you simply cannot ignore in a call for proposal. Even if one of the most expansive e-commerce software package, it is undoubtedly one of the most complete as well.
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atg Oracle
ATG Oracle synthetic report
General information
ATG
Tier 1 Tier 1 B,R,B2B No, Java Personnalization Merchandising Experience in Tier 1 Navigation & backoffice Project timings, costs 500 K / 250 K
> $ 10 / 20 million
General KPI
Technical KPI
ATG / ATG ATG
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InterShop
Intershop 530 50M Intershop 7.3 & Enfinity Suite 6.4 Proprietary 1992 Germany 100k / 500k 800k / > 800k http://is.gd/e_commerce
Tier 4 Not targeted
Tier 3
Outsider
Tier 2
Strong
Tier 1
Outsider
Express analysis
Intershop targets companies that are in the Tier-1 and Tier-2 only, their main competitors being Oracle ATG, IBM Websphere and Hybris.
With 20 years of experience,
Intershop is a multi-national company with offices all around the world representing a serious force in the e-Commerce landscape.
Intershop is a solution that provides an amazing scalability with its 3-tier architecture, capable of handling millions of products and processing tens of thousands of orders per day, designed for major eCommerce projects, having an international and multi-site strategy.
Intershop has a seriously different philosophy in terms of development compared to most other solutions. The Eclipsebased development environment is The Multi-Touchpoint Application the place where developers translate is the cornerstone of Intershops all their logical process and workflows multi-channel strategy, allowing to in code through a graphical user inter- monitor and to interact on every channel, in a centralized way. face.
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InterShop
The B2B model is the historical activity of the solution thus Intershop provides an amazing list of features for this activity, actually the most complete set of all solutions we analyzed so far.
HP, one of the biggest clients
Now Intershop is facing a new challenge, keeping its place in the landscape when IBM and Oracle are back to business and Hybris is pushed forward by its new godfather, SAP. On top, Intershop is more and more perceived as sleepy while its potential is impressive. Is Intershop now a potential target for eBay to buy?
of Intershop, has to manage 17 languages and more than 40 currencies through a complex and unique B2B model built with Intershop.
Intershop is a mature and complete solution that provides features for high technical and international projects in Tier-2 and definitely a natural leader in B2B area.
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InterShop
Intershop synthetic report
General information
Intershop
Tier 1 - 2 Tier 1 - 2 B,D,R,B2B,Pv No, Java Experience Scalability B2B The code generator Lack of market awareness 400 K
> $ 5 million
General KPI
Technical KPI
Intershop n/a Intershop Intershop
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Hybris
Belongs to Number of employees (worldwide) Revenues in 2011 Version (at the time of study) Licence First A release major actor is back Origin Budget to create a website (low/middle/high) More KPI & indicators in the full version
SAP approx. 58 000 people (estimated) ~ $21 billion 5.0 Proprietary June 2002 (belongs to SAP since june 2013) Swiss 100-200k / 500k / > 500k http://is.gd/e_commerce
Tier 4 Not targeted
Tier 3
Trying
Tier 2
Leader
Tier 1
Breaching
Express analysis
Oracle ATG, Websphere Commerce and Intershop, were leading the Tier-1 & Tier2 and competition was almost organized until a Swiss team gently blown up this quiet landscape. Nowadays, whatever criteria you examine Hybris under; you will probably find it very successful, as their investors that recently injected $ 30 million.
The company founded
Different strategy, different philosophy, experimented managers, serious product, Hybris caught the major player rather unprepared and accelerated very quickly. Initially known for its Product Content Management (PCM), the team quickly integrated an Order Management System (OMS) and a multi-channel strategy, becoming a very complete actor.
in 1997 in Munich has experienced growth for years, until it caught the e-Commerce wave and started to soar a couple of years ago.
In June 2013, Hybris was acquired SAP, similar culture, language and mindset (Hybris is a Suisse based solution) made Hybris and SAP naturally compatible. SAP will reinforce Hybris positions by providing key entry points to the major accounts and providing a cornerstone: their ERP system.
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Hybris
The global vision of Hybris is now all about Multi channel. The firm wants to provide answers to all the needs of an eMerchant from the online sale to the in-store physical delivery or pick up, up to the printed catalogs. To cover all those channels, one need a centralized data system, called Master Data Management (MDM) in Hybris. Another great strength of Hybris is its ability to provide applications either on-demand, on-premise or in a hybrid way. This flexibility in the license billing enables the clients to try specific features of the solution and then to move to a more integrated solution later on.
There are several accelerators available in B2B and B2C depending on your market focus: electronic store in B2B, retail store in B2C, department store, telecom, luxury, non-material seller, etc.
In Hybris language, an accelerator is a demonstration store, already fully functional, with a dedicated purpose like B2B or telecom. An eMerchant can choose to go with those pre-setup stores, enabling shorter timings before the go live.
About the progression margins, Hybris needs to grow its ecosystem, to acquire some native personalization tool like FredHopper or Fact finder to enhance its functional coverage and rival with IBM and Oracle. Allowing import of XML format could be a nice enhancement, along with dropping the outdated Jalo library that manage the session of the visitors (among other things) and is not supported anymore. Hybris is clearly strong, when not leader, on some KPI and needs to progress on features such as merchandising and advanced marketing.
Hybris is a very balanced

solution, able to adapt quickly to changes and already mature enough to cover most needs.
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Hybris
Hybris synthetic report
General information
Hybris
Tier 2 Tier 1 - 3 B,D,R,B2B No, Java PIM Cross canal Accelerators The momentum Jalo lib & XML import 250 K / 100 K
> $ 5 million
General KPI
Technical KPI
Hybris / Hybris Hybris
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Magento
eBay Inc. 400 (estimated) 50 M$ (estimated) Community: 1.8, Enterprise: 1.13 Opensource, OSL v3 2008 United States 15 / 40 / 150 K http://is.gd/e_commerce
Tier 4 Key actor
Tier 3
Leader
Tier 2
Breaching
Tier 1
Trying
Express analysis
Magentos success is one of the most impressive ever in the field of e-Commerce, ever. Magento is the leader in terms of market shares (without merchant size considerations). In the Tier 3 & 4 market, it is dominating the place and even found growth in the Tier 2, only Tier 1 still eludes the Californians.
Back in 2007, Roy Rubin and
Yoav Kutner created the first bases of Magento, when the market was desperately looking for an alternative to the dying osCommerce.
Magento 1 conquered the heart of nearly 150 000 e-Merchants and a couple of thousands decided to buy an Enterprise license from the editor but Magento 2 is still very expected for several reasons including the deep refactoring of a some components.
Magento acted a bit as a sleeping beauty (technically speaking) over the last year. The reorganization of the Ukraine team and production sites by eBay also took its toll of skilled people and the Magento 2 focus almost all attention.
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Magento
The Enterprise version made progress and is now one of the most stable products around meanwhile the CE version made no real progresses and its users felt a bit lonely. The CE is quite stalled, but we had the chance to test an early version of Magento EE 1.13 and the performances have improved sharply. Magento has a very large community, tied together by a dynamic editor and common interests. This is one of the main successes of Magento: bringing an ecosystem together, that is fruitful, and beneficial to everyone.
Magento was far more advanced
than the competitors, even with the recent technical pause and eBay was able to stay on its position for a while, but now the emerging players are lurking.
The version 2 will bring substantial changes to the Core, to the feature list and the global efficiency with Restful webservices, support for other databases (like MS SQL, Oracle, NoSQL, etc.), a better documentation and more CMS capabilities. (Among other points)
Extensible, flexible, widely adopted and widely supported, the solution can cover a very wide range of needs, if not directly with its gigantic feature list, by one of its numerous extensions. Magento is still a complicated product to code and not everyone is able to handle it properly. Not much is to be expected in terms of new features before Q1 2014 but the 1.13 version of the EE is bringing a big performance increase and more stability, to an already version clean product. Still, some of the big firms, namely WCS and Hybris have views on the Tier 2 market. Change will soon release its very impressive and expected version 4 while Drupal Commerce expects to play a serious role in the Tier 3 market. Even if in a dominant position and backed by a giant, Magento is still reachable by its competitor, at least in their home Tier 3 segment.
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Magento
Magento synthetic report
General information
Magento
Tier 2 - 3 - 4 Tier 2 B,S,R,P CE Yes / EE No Versatility Community Costs Ecosystem Cross Commerce 25 K
> $ 500 K
General KPI
Technical KPI
Magento n/a Magento ( CE/EE) / / / Magento
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VirtueMart
Virtuemart 5 N/C 2.0.20b GPL 1997 Germany 5 K / 5-10 K / 15 K http://is.gd/e_commerce
Tier 4 Visible
Tier 3
Declining
Tier 2
Not targeted
Tier 1
Not targeted
Express analysis
VirtueMart is an open-source free PHP e-Commerce framework based on Joomla!, one of the most famous CMS in the world.
After the fork of Mambo, phpShop changed its name as VirtueMart, officially supporting the newly created CMS: Joomla.
VirtueMart is the second most represented e-Commerce solution on the web, used in production by a large number of e-Merchants even if the live stores seem to be smaller e-Commerce projects. Still, we found that Virtuemart lost a bit more than 8% of its installed base in 8 months, a weak performance if you consider that e-commerce was globally growing of more than 10% over the same period. VirtueMart provides the basic features of an e-Commerce solution: reviews, ratings, one page checkout, coupon handling, VAT management and all others features that need an e-Merchant to run a store in an efficient way, with large CMS capabilities provided by one of the best CMS: Joomla!.
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VirtueMart
One concern with Joomla is the security and it is said that find vulnerability in Joomla or one of its extensions is fairly easy, which can lead to critical issues for unwary ecommerce sites owner. The competition made by the Drupal & Drupal commerce duet to the Virtuemart / Joomlas one is obviously a hard one. Not the most complete in class, not the worst either, VirtueMart targets pure players that want their store to be setup quickly, with an almost free customization thanks to the extension market and the many templates available.
Drupal has nothing to
envy to Joomla regarding CMS capabilities, its eCommerce extension is modern and efficient, on the rise and financed. The challenge is tough.
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VirtueMart
VirtueMart synthetis report
General information
Virtuemart
Tier 4 Tier 3 - 4 B,P Yes CMS Simplicity Community Templating system Evolution pace 10 K
From 0+
General KPI
Technical KPI
Virtuemart n/a n/a Virtuemart Virtuemart
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RBS Change
RBS ~160 (RBS + Change) Unknown (but under 10 M for Change Licenses) 3.6 Opensource Affero GPL v3 1997 France 15k / 20-45k / 80k http://is.gd/e_commerce
Tier 4 Not targeted
Tier 3
Rising
Tier 2
Contender
Tier 1
Trying
Express analysis
The solution, originally a
Change is a platform storing contents, embedding a very smart and powerful workflow system and providing amazing performances. The solution position itself as an e-commerce CMS with a very strong accent on B2B and cross channel. Some complementary side features are included, like a Forum, a blog, a photo gallery and a very convenient form builder.
CMS, evolved over nearly 10 years and started to include some e-Commerce features and became quickly a global platform, totally open sourced since 2010.
Actually one of the most surprising actors of the market, Change is now a contender to be considered in the Tier 3 arena, with projects having a budget ranging from 50 to 100 K.
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RBS Change
The CMS of Change is the
The global conception of Change is very elegant, light and flexible. The product offers specific strengths like a very complete and wellstructured workflow system or exceptional performances in terms of scalability and page load time.
pivotal point of the solution, once you understood its features and organization, all is become very simple.
Change needs to acquire its autonomy from RBS in order to have its own life, strategy, alliances and to raise funds. 2013 will be a transition year for Change, with this main step to achieve along with the release of its promising version 4. The integration of AngularJS, Twitter bootstrap, Elastic Search, Twig, SQLite, the tidying of the code, the support of RESTful webservices and the integration of Zend Framework 2 will make the 4th version of the solution a must have or at least a must look at.
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RBS Change
RBS Change synthetic report
General information
Change
Tier 3 Tier 2 - 3 B,D,R,P,Pv Yes Cross Commerce CMS Workflows Architecture Autonomy from RBS 50 K
> $ 1 million
General KPI
Technical KPI
Change n/a Change Change
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Drupal Commerce
Commerce Guys 55 NC Drupal Commerce 1.5 GPL 2011 France/United States 20K / 30-70K / several millions (according to editor) http://is.gd/e_commerce
Tier 4 Rising
Tier 3
Rising
Tier 2
Trying
Tier 1
Not targeted
Express analysis
Drupal Commerce (D-C) is an
Even if the official figures announced by the editor seem exaggerated, the success of Drupal Commerce grows and Commerce Guys (editor of D-C) raised 5 million dollars. Counting now 55 employees and technically led by a Drupal figure (Ryan Szrama), D-C brought a very fresh and well-engineered e-commerce solution to the Drupal world. Relying totally on Drupal brings pros and a cons. Pros since it profits from the critically acclaimed CMS capabilities and architecture of Drupal and has access to some of the 16,000 modules. Cons because D-C have few autonomy regarding its roadmap and of the deep technical choices, which are led by Drupal.
opensource e-Commerce solution based on the very famous CMS Drupal, first released in 2011.
It brings product & catalog management, tax system, checkout process, order management, etc. to Drupal.
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Drupal Commerce
The feature list of Drupal Commerce is not yet rivaling with long timer like Magento or Prestashop but the version 2, coming soon to support Drupal 8, will bring (among others): Restful Webservices, lighter pricing update system, faster checkout, better mobile support. D-C also evolves more and more toward a PaaS philosophy, with an already existing environment where developers can make tests, manage several teams, create workflows. The next step to create and host client sites is probably a matter of months. D-C business model is based on consulting trainings & support. The solution Backoffice is totally customizable and the global philosophy is to be a Framework more than a solution to integration.
Not really good at
interfacing physical Point of Sales or in B2B, Drupal commerce instead excels if you need dynamic management of your brand image online or if you are a pure player.
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Drupal Commerce
Drupal Commerce synthetic report
General information
Drupal Com
Tier 3 Tier 2 B,P Yes CMS Community Modularity CMS The figures announced 20 K
> $ 500 K
General KPI
Technical KPI
Drupal Com n/a Drupal Com Drupal Com
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Oxid eShop
Oxid 60 employees Unknown 4.7 GPL V3 2003 (outsourced since 2008) Germany 3 K / 10-50 K / 100 K http://is.gd/e_commerce
Tier 4 Very strong
Tier 3
Breaching
Tier 2
Not targeted
Tier 1
Not targeted
Express analysis
With solid references such as
Oxid sits in the Tier 3 market with its freemium offers but aims to reach larger customers and the Editor has already some meaningful and prestigious customers like Carrera, Intersport, Zeiss, or the spare part shop of Mercedes Benz. The Oxid community is very strong and composed of partners, clients, contributors and the editor. Its yearly get together event (Oxid Commons) and forum show how vivid and healthy is the ecosystem in Germany.
Neckermann (German Galeries Lafayette) or Medimops, making thousands of daily transaction online, OXID eShop is a mature, solid, production grade solution.
Oxid is very renown in Germany, where it fights toe to toe with Magento regarding market shares, but it lacks definitely some international visibility and strategy.
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Oxid eShop
We can find the German touch of quality & control in Oxids codebase, as an example, unit tests are covering now more than 93% of Oxids code! The solution also offers a very clean and simple upgrade system. Oxid allows for very fast integrations and has no problem handling meaningful volumes (visitors, transactions & SKU). Coming in three flavors (Community, Professional and Enterprise editions), the editor provides different level of licenses, features and services. The Oxid eFire service, available only in Germany yet, is a very innovative and interesting approach to interface The solution is a bit weak external SaaS services easily. regarding Webservices but the team work on upgrading Providing some fair Cross Channel capabilithis point, the default search ties, good B2C coverage, rock solid stability engine can be replaced by and a clean codebase, Oxid is not yet really Solr, Fact Finder or Celebros. ready for B2B and lacks some international vision (even if the solution was fully translated to English and French).
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Oxid eShop
Oxid eShop synthetic report
General information
Oxid eShop
Tier 3 - 4 Tier 2 - 3 B,P,R Yes Performance Scalability Easy upgrade Upgrade system Ambition of the solution 50 K
> $ 500 K
General KPI
Technical KPI
Oxid eShop n/a Oxid eShop Oxid eShop
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PrestaShop
PrestaShop SA 70 employees 6.1 M 1.5.4 OSL v3.0 & AFL v3.0 Feb 20th, 2008 France 0 / 10 K / 35 K http://is.gd/e_commerce
Tier 4 Very strong
Tier 3
Breaching
Tier 2
Not targeted
Tier 1
Not targeted
Express analysis
PrestaShop is a French, PHP and Open Source, e-Commerce solution, widely tion to develop among the one spread in the world of e-Commerce with reviewed in this book and this a verified 135 000 active eShops. It had to fact alone can already explain face a very bad storm in 2012 and many its wide adoption worldwide. people thought the solution was dying. Lots of people were fired and the 1.5 first releases were unpolished and buggy while the incomes were still shaky and the business model clumsy.
Prestashop is the easiest solu-
Rough decisions saved the company from a darker future and even if the stress test was harder than for most competitors, PrestaShop stood its ground and is back to business. With two third of its revenues coming from the Prestabox marketplace, the solution has now a business model that seems to be back to profitability.
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PrestaShop
The 1.5 version was corrected and is now made to target bigger accounts, bringing almost all the features that start with multi (shop, view, currency, taxes, etc.). It also embeds a very efficient Mobile application. With 8.6% of market shares and 130.000 active eShops in the world, the SaaS model would be the logical next step for this solution and we might see a fierce competition arise in Tier 4 if Prestashop choose to do so. Very efficient and well thought Templates are available, along with a lot of modules and the integrators is often left with a light work load, consisting in a simple integration.
For larger pure players willing

to dodge the complexity of some other actors, PrestaShop can also be a real alternative (but it is not designed to cover the physical store needs).
The web service is one of the most advanced in the market, the mobile application is very up to date and the B2C feature list is impressive. The BackOffice is in basic HTML (no Xul or Flash) but it is clear.
Avril
2012
37
PrestaShop
PrestaShop synthetic report
General information
Prestashop
Tier 4 Tier 3 B,P Yes Simplicity Cost Community Time to market Soaring someday ? 10 K
From 0+
General KPI
Technical KPI
Prestashop n/a n/a Prestashop Prestashop
Avril
2012
38
OpenCart
OpenCart N/C N/C 1.5.5.1 GPLv3 2009 United States 5 K / 10 K / >10 K http://is.gd/e_commerce
Tier 4 Breaching
Tier 3
Strong
Tier 2
Not targeted
Tier 1
Not targeted
Express analysis
The adoption rate
Its community is still small but already very international and active. As an example, it is possible to find extensions to translate a website in no less than 17 different languages! OpenCart gained integration partners in 26 countries, including eleven in United-States and seven in United-Kingdom. OpenCart is a developer friendly solution, the inheritance system, XML configuration and the global use of design patterns makes it comfortable to develop with. The solution also offers a wide range of documentation (how to install, set-up, manage the eShop, etc.) on its website, making it easy for newcomers to try OpenCart.
of Opencart shows an impressive growth of nearly 40% in just six months, this solution is clearly acquiring momentum.
Opencart was created in 2009 and the solution shows already serious results. Wappalyzer ranks OpenCart in fourth position and Tom Robertshaws study in sixth position among e-commerce frameworks.
Avril
2012
39
OpenCart
The solution covers the basic needs of eMerchants with features such as multistore, coupons, gift vouchers, multiple tax rates and so on. If a feature is not yet available, you may have a chance to find it in OpenCarts huge extension directory (8,000 extensions). One can really build a very complete site by stacking them, even if reviewing extensions, comparing them, check if they meet the security standards to finally install and test them can also be a long and technical process.
The solution is globally
technical and developer oriented and may not be accessible to e-Merchants without serious integrator or a strong internal developer team.
Even if Opencarts strategy is not really readable yet, it can become a future star and some may want to consider an investment opportunity, since other frameworks like Magento started their massive success with very comparable ingredients.
Avril
2012
40
OpenCart
OpenCart synthetic report
General information
Opencart
Tier 4 Tier 3 - 4 B,P Yes Extensions Community Cost Number of extensions For good developpers 10 K
From 0+
General KPI
Technical KPI
Opencart n/a n/a Opencart Opencart
Avril
2012
41
Zen Cart
Zen Ventures, LLC NC NC v.1.5.1 GPLv3 2003 United States 5 K / 10 K / >10 K http://is.gd/e_commerce
Tier 4 Strong
Tier 3
Marginal
Tier 2
Not targeted
Tier 1
Not targeted
Express analysis
The solution seems to have lost a very meaningful amount of its market shares in just one year and a large part of its user base is already migrating. Nevertheless, the figures are still impressive with more than 6 million downloads claimed to date and 100 000+ users registered in their forum.
Zen Carts code is originally
based on Oscommerce and is by far its most popular fork. The solution is still very widespread, with developers and aficionados all around the world.
Few major releases of Zen Cart have been released over ten years and the demo store looks outdated. The design and the user experience are old fashioned and some basic features, now available in almost all concurrent frameworks, are missing in the core product.
Avril
2012
42
Zen Cart
With product options system, gift certificates, multi lingual, multi currencies, multi tax rate and a decent promotion engine, the solution could have naturally evolved toward excellence but the demostore is outdated and the administration modules were far too complicated. There is still a possibility to find plugins that will cover some of the needs, with the very helpful community of zenners. The team takes its time and prefers doing small updates in order to improve the solution, step by step the team is working hard to release the v2 of the solution.
In version 1.6 the demostore will
be totally overhauled with HTML 5 & CSS3 support, along with responsive design for mobiles and jQuery, but is it not too late?
Zen Cart is an old solution that seems to be outdated when we compare it to competitors. It could have compete with these newcomers by raising funds and hire a complete developers team in order to provide regular updates but it did not and the solution seems now to be in a difficult position.
Avril
2012
43
Zen Cart
Zen Cart synthetic report
General information
Zen cart
Tier 4 Tier 4 P Yes Community Features Cost not much their futur 5 K
From 0+
General KPI
Technical KPI
Zen cart n/a n/a Zen cart Zen cart
Avril
2012
44
Conclusion
Conclusion
Content stripped but available in the full version (180 pages) here : http://is.gd/e_commerce
In a world where almost all businesses have now a strong competition, the solution editors have emphasized different strategies to equip their customers for the battles to come. Yes, the global e-Commerce market is indeed growing worldwide, still this is no Eldorado where one should head unprepared. The competition is tough and the margins are often small. To make things even more difficult, the advertisement systems, the retargeters, marketplaces and other webmarketing providers are also trying to eat on these skinny profits. The e-commerce world as divided in two groups nowadays: those who are Amazon and those who are not. It is forecasted by some serious analysts that Amazon may weigh up to 20% of global e-Commerce by 2017 Renowned brands and retailers have their natural place online and have a consumer group recognizing and valuing their products or services. Those players have no real competition from giants like Amazon (eventually from another brand rather). But all the others have no natural space online and who will have to fight their way online. Even very large sites and classical mortar business have sometimes hard time to compete with Amazon so, most likely, if you are not a brand, you do not want to step in this game. The solutions we studied will bring you various assets and strengths to cope with your own objectives : In Tier 1, IBM and Oracle now have to adapt their strategy to the rise of Hybris, backed by SAP. Intershop starts to be more and more isolated (except in B2B world), even in Tier 2, and the company could be acquired soon by players like eBay to bring them back to the top level competition. SAP could go on buying technologies like Celebros, Fred Hopper or Fact Finder to reinforce its e-Commerce offer. In Tier 2, some players like Magento are trying to ascend, meanwhile Hybris and Websphere commerce are searching to grow their potential customer pool by invading this segment. In Tier 3, the battle is already raging between excellent PHP products like Magento, Change, Drupal Commerce and, in some way, Prestashop or Oxid if you are based in Germany.
45
Conclusion
The Tier 4 is more and more dominated by SaaS offers and Prestashop also have all the qualities to own this market, while Open Cart is also taking momentum and could bring some surprises. Virtumart is losing ground, but not as fast as Zen Cart which seems to suffer from a clear slowdown.
Thanks you for reading us, for taking time to listen to our opinions and reading our reviews, you, reader, are the persons we care about while we write. We are available to help you cast your choice if you want some more details since only roughly 50% of the collected data could be published, for readability reasons. Philippe Humeau & Matthieu Jung, NBS System.
46
Conclusion
Brands, copyrights & trademarks
NBS, NBS system, No blue screen, Cerberhost, IBM, Websphere Commerce, Websphere, Oracle, ATG, Intershop, Hybris, SAP, Magento, Ebay, Apple, Iphone, Ipad, Android, iOS, Virtuemart, Joomla, Drupal, Drupal Commerce, RBS, RBS Change, Oxid eShop, Oxid eSales, Prestashop, Opencart, Zen Cart, Os commerce, Demandware, Levis, Diesel, Amazon, Zend, PHP, Linux, Java, Zappos, Tag Heuer, Pixmania, Price minister, Newegg, Galerie Lafayette, Macys, Vente prive, Brandalley, Rue la la, Nike, H&M, DB2, DMODigital, Tealeaf, Staples, Canon, Ikea, Sony, Goodyear, Zara, Sterling, iCongo, SOLR, Apache, Celebros, Fredhopper, Aliznet, Technology Everywhere, Salmon, Micropole, CGI, Sogeti, Infosys, HCL, Pixelixir, Ecocea, MIT, Peoplesoft, Retek, Footlocker, Wal-MArt, Sephora, Louis Vuitton, eBusiness Suite, Siebel, Flex, Exadata, Exalogic, Fatwire, Prusdys, Fact Finder, T-mobile, HP, Sun Microsystem, Smart, Tom Tom, Enfinity,Merck, Deutsche Telekom, GSI Commerce, MySQL, Metro, Cosco, Samsung, MongoDB, Talend, PayPal, OroCRM, Akeneo, Magento Go, X.Commerce, MS SQL, NO SQL, GIT, GITHUB, PHPtal, smarty, AS400, Cegid, Navision, Colombus, AngularJS, Google, Twitter, Twitter bootstrap, SQLite, Twig, Ikea, MTV, DrupalCon, Alven Capital, ISAI, Skrill, be2bill, Kiala, Jirafe, RoyalMail, Kenzo, McDonalds, Cartier, The Doors, Oxid Commons, Varien, Neckermann, Medimops, Shoptimax, Polytouch, Mobilemojo, Oxid eFire, Ellapaul, PrestaBox, Forrester
And their respective logos are trademark and/or copyrights belonging to their respective owner. If your brand or trademark is quoted in this book and you wish it to be removed, you can contact the authors to notify them.
Copyrights
This book textual contents (citations excepted) and intellectual property belongs to NBS System and his authors. No reproduction or quote is allowed without explicit consent from the authors or from NBS System. An exception is made for education facilities (not training one), like colleges, universities or equivalent as long as the sources are named. This book cannot be offer to download in another place than NBS Systems website. The graphics created by the authors (not the one provided by the editors) are free to be used as long as they are associated with NBS Systems logo and name. NBS System is and remain the exclusive owner of this content. 2013, all rights reserved to NBS System.
47
Conclusion
About the authors
This study was conducted over several months by Philippe Humeau, assisted by Matthieu Jung. Philippe Humeau, CEO and co-founder of NBS System in 1999. After graduating Engineer in Computer science at EPITA 1999, Philippe became a security expert (pentester) and he is now in charge of developing NBS Systems activity as CEO. He developed an expertise in E-Commerce as of 2006 with a main focus on technical aspects of solutions, especially on the optimization of websites performances. Matthieu Jung, Communication & Marketing manager. Matthieu loves the Web industry and is always looking for breaking news in order to be up to date with the e-Commerce best practices. He is in charge of the marketing and communication at NBS System and assist Philippe Humeau for the organisation of events. Matthieu also contributes to the blog Ecommerce-squad. com.
Greetings
The authors would like to thank all the experts and e-commerce solutions publishers who agreed to share information with us. A special thank is also issued to our amazing translator Bndicte Mutel (bmutel@hotmail.com) who helped us more than once to translate our contents and to Amlie Hardy (hardy.amelie@gmail.com) who made this graphic template and PDF. Vilya Ean, Julien Didier, Jean Claude Nogues (DataSolution), Tim Robertshaw (MeanBee),
Mentions lgales
Editor : NBS System, 140 bd Haussmann, 75008 Paris, France Printing company : ComTools, Espace performance bt C1-C2, 35769 Saint Grgoire Cedex, France Date of release : 14 of June 2013 Contact : +33.1.58.56.60.80, contact@nbs-system.com
48
System
"Grow your business safely"
www.nbs-system.com
French Office
140 boulevard Haussmann - 75008 PARIS contact@nbs-system.com +33 1 58 56 60 80
UK Office
133 Glasshouse Street - LONDON W1B 5DG contact@nbs-system.co.uk 0845 527 6098

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Measure what is measurable and make measurable what is not so.

Benchmark of e-Commerce solutions

by Philippe Humeau et Matthieu Jung

About NBS System

NBS System Offers

Link to the full study

1 - WebSphere Commerce page 9

The benchmark of E-commerce solution v2

Tier 4 Not targeted

WCS features are

> $ 5M ($2M in SaaS)

Advanced features KPI

WCS / WCS WCS

Tier 4 Not targeted

Advanced features KPI

ATG / ATG ATG

Tier 4 Not targeted

With 20 years of experience,

HP, one of the biggest clients

Advanced features KPI

Intershop n/a Intershop Intershop

Tier 4 Not targeted

The company founded

Hybris is a very balanced

Advanced features KPI

Hybris / Hybris Hybris

Tier 4 Key actor

Back in 2007, Roy Rubin and

Magento was far more advanced

Advanced features KPI

Magento n/a Magento ( CE/EE) / / / Magento

Virtuemart 5 N/C 2.0.20b GPL 1997 Germany 5 K / 5-10 K / 15 K http://is.gd/e_commerce

Drupal has nothing to

Advanced features KPI

Virtuemart n/a n/a Virtuemart Virtuemart

Tier 4 Not targeted

The solution, originally a

Advanced features KPI

Change n/a Change Change

Drupal Commerce (D-C) is an

Not really good at

Advanced features KPI

Drupal Com n/a Drupal Com Drupal Com

Tier 4 Very strong

With solid references such as

Advanced features KPI

Oxid eShop n/a Oxid eShop Oxid eShop

Tier 4 Very strong

Prestashop is the easiest solu-

For larger pure players willing

Advanced features KPI

Prestashop n/a n/a Prestashop Prestashop

The adoption rate

The solution is globally

Advanced features KPI

Opencart n/a n/a Opencart Opencart

Zen Carts code is originally

In version 1.6 the demostore will

Advanced features KPI