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How To Write A Great Online Job Advert
How To Write A Great Online Job Advert
1. Optimise the elements: Job Title, Salary, Advert introduction, Grammar & Layout, Content (text body), and Keywords. 2. Use common versions of a Job Title (e.g. Compliance Manager instead of Financial Reporting Compliance & Control Specialist) 3. Advert introduction: An interesting first/opening paragraph summarising the key features of the role. 4. Grammar & Layout: Check spelling, Use of short paragraphs (for an easy read), Highlight key areas. 5. Salary: Salaries indicate the seniority of a role & can improve/reduce the response rates as it gives the candidates the impression if they are suitable for the role. Its better to include a salary range. 6. Advert content: this section should include a. About the organisation b. Key responsibilities c. Qualifications & experience required d. Reporting lines/chain of command e. Career progression f. Benefits g. Who shouldnt apply
7. Keywords: - Use of keywords in context & not just a list of words. - Repeat the Job Title in the Advert. - Include keywords that are specific to Industry (e.g. Qualification, Specialist software package or Regulations candidates will need to be familiar with).