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    Distribution Channel Strategies Gap Analysis Template Assignment

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    qzm74l
    The document provides instructions for a distribution channel strategies gap analysis assignment. Students are asked to: 1) Read textbook pages on distribution channel management; 2) Use a previously analyzed product; 3) Fill out templates to analyze demand-side gaps, supply-side gaps, and measures to address them; and 4) Write a memo describing gaps and measures. Templates are provided to analyze gaps related to service levels, segmentation, assortments, and environmental/managerial factors.

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    Distribution Channel Strategies Gap Analysis Template Assignment

    Uploaded by

    qzm74l
    166 views11 pages
    The document provides instructions for a distribution channel strategies gap analysis assignment. Students are asked to: 1) Read textbook pages on distribution channel management; 2) Use a previously analyzed product; 3) Fill out templates to analyze demand-side gaps, supply-side gaps, and measures to address them; and 4) Write a memo describing gaps and measures. Templates are provided to analyze gaps related to service levels, segmentation, assortments, and environmental/managerial factors.

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    Gap Analysis Template

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    Gap Analysis Template

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    The document provides instructions for a distribution channel strategies gap analysis assignment. Students are asked to: 1) Read textbook pages on distribution channel management; 2) Use a previously analyzed product; 3) Fill out templates to analyze demand-side gaps, supply-side gaps, and measures to address them; and 4) Write a memo describing gaps and measures. Templates are provided to analyze gaps related to service levels, segmentation, assortments, and environmental/managerial factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    166 views11 pages

    Distribution Channel Strategies Gap Analysis Template Assignment

    Uploaded by

    qzm74l
    The document provides instructions for a distribution channel strategies gap analysis assignment. Students are asked to: 1) Read textbook pages on distribution channel management; 2) Use a previously analyzed product; 3) Fill out templates to analyze demand-side gaps, supply-side gaps, and measures to address them; and 4) Write a memo describing gaps and measures. Templates are provided to analyze gaps related to service levels, segmentation, assortments, and environmental/managerial factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 11

    DISTRIBUTION CHANNEL STRATEGIES* GAP ANALYSIS TEMPLATE ASSIGNMENT

    Step 1) Read PP. 185-190 of the textbook carefully. Step 2) If possible, try to use the same product you have used for earlier analysis. Step 3)

    Fill out the demand-side gap analysis template Step 4)

    Fill out supply-side gap analysis template Step 5) Fill out the memo describing your opinion on demand-side gaps, supplyside gaps, and measure to fill those gaps

    Distribution Channel Management Demand-side gap analysis Product Selected:

    Service Output Level Demanded (SOD) Versus Service Output Level Supplied
    Segment name/descriptor 1 2 3 4 5 Bulk Breaking Spatial Convenience Delivery/Waiting Time

    utput Level Supplied (SOS)


    Assortment/Variety Customer Service Information Provision Major Channel for this Segment

    Channel members and flows they Channel (Trageting which Segments?) perform

    Supply-side Gap Analysis


    Company Selected:

    Environmental/Managerial Bounds

    Supply-side Gaps (Affecting Which Flows?)

    Planning Techniques for Closing Gaps

    Your memo on the demand-side gap, supply-side gap, and measures to fill those gaps

    easures to fill those gaps

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