Identity Guidelines

SEPTEMBER 2005
Table of contents
introduction
1 Using these guidelines
What is Canon imageANYWARE?
When should the Canon logo be used?
When should the Canon imageANYWARE
logo be used?
logo usage
2 The Canon imageANYWARE logo
3 Clear space
4 Logo colors
5 Logo color versions
6 Unacceptable uses
sample applications
7 List of applications
8 Minimum size
9 Print advertisements
10 Television commercials
Web banners
Broadcast and On-screen media
11 Print collateral sign-off specications
support and tools
12 Key to le naming
Contents of the Canon imageANYWARE
logo artwork CD
Contact information
Canon imageANYWARE Identity Guidelines
1
Using these guidelines
The following guidelines are provided to give you a basic understanding of how to correctly
and effectively use the Canon imageANYWARE logo. It is important to refer to the Canon Mark
Guidelines book for further explanation of how to use the Canon brand elements. The Canon
imageANYWARE logo is to be used only in Canon Americas.
By accurately implementing the Canon imageANYWARE Identity Guidelines you protect and
promote the integrity of the Canon brand.
What is Canon imageANYWARE?
Critical to thriving as a company in our ever-
evolving world is having a single, common,
meaningful positioning. A positioning that not
only works throughout the Americas and is
relevant to all our businesses, but one that also
makes sense in todays connected, wireless
world. That positioning is expressed in the simple,
yet powerful trustmark, Canon imageANYWARE.
Canon imageANYWARE creates a borderless
environment of people, devices, images, and
information that lets you live and work the
way you want, anytime, anywhere.
Canon imageANYWARE is our statement to
ourselves and to our customers across the
Americas that we are no longer a copier
company, no longer a camera companythat
we are, in fact, no longer a stand-alone device
company. What we are, instead, is one company,
without borders, based on total networked
imaging solutions for business and home.
Canon imageANYWARE is a completely forward
looking point of view that encapsulates
Canons technological innovation and vision
and reects where were heading throughout
the Americas today. Canon imageANYWARE
represents a comprehensive inter-related set of
core technological capabilitiesunmatched by
our competitorsthat helps us to maintain
our edge.
We are living in a time in which connectivity
is ubiquitous, networking is commonplace, and
content is becoming richer by the day. Canon
imageANYWARE uniquely positions Canon to
help thrive in this miraculous new digital world.
When should the Canon logo
be used?
The Canon logo is to be used by itself and/or
when reference is being made to the corporation.
As an example, the Canon logo must appear
by itself on letterhead, business cards, signage,
and other applications making reference to
the Canon corporation. Please refer to the Canon
Mark Guideline book for proper usage of the
Canon logo.
When should the Canon
imageANYWARE logo be used?
To reect our new point of view, the
imageANYWARE slogan must appear in
conjunction with the Canon logo for all
advertising, promotional, and marketing
communications materials in the Americas.
imageANYWARE must always be shown
locked-up with the Canon logo as a unit.
It cannot be used as a separate logo.
introduction
2
logo usage
The Canon imageANYWARE logo
The Canon imageANYWARE logo consists of
two distinct elements: the Canon logo and the
imageANYWARE logotype. It is important to
remember that the imageANYWARE logotype is
never used separately from the Canon logo.
Artwork for the logo is provided on the CD that
accompanies these guidelines.
Note: Please refer to Canon Mark Guidelines book
for using the Canon logo as an individual mark.
The Canon imageANYWARE logo
The Canon imageANYWARE logo consists of
two distinct elements: the Canon logo and the
imageANYWARE logotype.
Canon imageANYWARE Identity Guidelines
Clear space
In order to preserve the integrity of the Canon
imageANYWARE logo, it is important that no
other logos, words or other graphic elements
infringe on its space. A clear space is dened to
separate the logo from its surroundings.
The clear space measurement is equivalent to
1/10 the length of the Canon logo.
The distance between the logo and the edge
of any paper, sign, or other application also
needs to be greater than the clear space.
The clear space measurement is equivalent to 1/10 of
the length of the Canon logo.
The instructions on this page apply to all versions of
the Canon imageANYWARE logo.
3
logo usage
4
On this page, you will nd all the colors that
make up the various components of the Canon
imageANYWARE logo shown in these guidelines.
The breakdown of these colors is supplied to
ensure proper reproduction.
The Canon Red shown is not a color sample.
For the color sample, please refer to the Pantone
page in the back pocket of this booklet.
When it is not possible to use Canon Red as
a separate color, you may use the substitute
values as noted below.
Spot Color
Pantone 485C (485U is prohibited)
Process
CMYK 0/100/100/5
On-screen
RGB 188/0/36
Logo colors
Canon Red
Black Process
CMYK 0/0/0/100
On-screen
RGB 0/0/0
logo usage
Canon imageANYWARE Identity Guidelines
5
logo usage
The matrix shown here represents all versions
of the Canon imageANYWARE logo. The full-
color positive logo is the preferred version for
all communications.
Artwork for the logo is provided on the CD that
accompanies these guidelines.
Note: Please refer to the Canon Mark
Guidelines book for complete background
and usage specications.
Full color
Positive and Reverse
The full-color positive Canon imageANYWARE
logo is the preferred version. It is strongly
recommended that this version be used in
branded applications whenever possible.
One color
Positive and Reverse
When reproduction constraints prevent the use
of the full-color Canon imageANYWARE logo, use
one of the alternative positive or reverse versions.
These logos should never appear on a Web site,
printed brochure, or any other application
where a full-color logo is usable.
Logo color versions
6
Unacceptable uses
Applying the Canon imageANYWARE logo
correctly is essential to our communications.
The examples on this page represent just
a few examples of the unacceptable uses of
the logo.
The instructions on this page apply to all
versions of the logo.
Note: Never attempt to redraw any of the
elements of the logo.
logo usage
Canon imageANYWARE Identity Guidelines
7
The Canon imageANYWARE logo is available
for use in a wide range of applications. Some of
those applications are listed below.
If you have questions about using the logo on an
application you are producing, use the contact
information on page 12 of these guidelines to
reach Canon U.S.A., Inc. for further direction.
Note: Please refer to the Canon Mark
Guidelines book for complete background
and usage specications.
Advertising
Print advertisements
TV commercials and billboards
Outdoor advertisements
Marketing communications
Product brochures
Spec sheets
Direct mail
Posters
Sales promotion items
General use is acceptable.
Note: General image materials are subject to
Canon U.S.A., Inc. approval. See contact
information on page 12.
Legal copy
Please be sure to include the following legal
line whenever possible when using the Canon
imageANYWARE logo:
Canon is a registered trademark of Canon Inc.
IMAGEANYWARE is a trademark of Canon U.S.A., Inc.
List of applications
sample applications
8
In order to maintain legibility, a minimum size
for the Canon imageANYWARE logo has been
established for a variety of applications.
If you have questions about the size of the logo
on an application you are producing, use
the contact information on page 12 of these
guidelines to reach Canon U.S.A., Inc. for
further direction.
sample applications
Minimum size height and width are measured by
including all elements of the Canon imageANYWARE logo.

Minimum Size
Canon imageANYWARE Identity Guidelines
9
sample applications
Print advertisements
Print advertisements are a well-established
vehicle for communicating the Canon brand.
When used in print the Canon imageANYWARE
logo should always appear in the lower right
corner of the page.
The preferred version of the Canon imageANYWARE
logofull color on a white backgroundappears in
these single-page print advertisements.
These two-page spread advertisement examples show
the proper placement of the Canon imageANYWARE logo.
sample applications
Web banners are a highly visible medium to
promote the Canon brand. Because of the
amount of content on the Web, it is especially
important to follow the guidelines for consistency
in using the Canon imageANYWARE logo.
There will be a unique ending sequence for
the Canon imageANYWARE logo when used
in television commercials. First, the Canon
imageANYWARE logo appears, and then the
imageANYWARE logotype fades, leaving
the Canon logo independent until the end of
the commercial.
This sequence will have a pre-established size,
time, and speed setting that will vary depending
on the length of the commercial (i.e., :60, :30,
:25, :15). Please use the contact information
provided on page 12 of these guidelines to
acquire a digital le of the ending sequence.
10
Web banners
Television commercials
1he Cast (tn 0rder eI Appearance)
In television commercials, the Canon imageANYWARE
logo appears rst (A), followed by the independent
Canon logo (B).
A
B
In broadcast and on-screen media, a thin black
line may be used to help dene the edges of the
Canon imageANYWARE logo if it becomes blurry.
Broadcast and On-screen media
Canon imageANYWARE Identity Guidelines
11
1-800-OK-CANON
www.usa.canon.com
Canon U.S.A., Inc.
One Canon Plaza
Lake Success, NY 11042
00000000
0000-00000-000A
printed on recycled
paper in the u.s.a.
Meta Book LF Roman
Meta Book Roman
Single space
Meta Book LF Roman
Type is 11.5pt on
14.25 leading.
Meta Book LF Caps
for all information
Type is 6pt on
7pt leading.
sample applications
The sign-off provides Canon corporate
contact information aligned with the Canon
imageANYWARE logo as well as internal
cataloging numbers. It appears on the back
cover of all printed communications.
Note: Product and peripheral logos appear
within the boundaries of the boxes below the
corporate contact information.
Print collateral sign-off
specications
Fonts and sizes for the sign-off information are
provided below.
Sign-off for 8.5" x 11" and larger print collateral. This
example is shown at 40% of original size.
The size of the page margins and spaces between
product and peripheral logos is equal to 1/4 the size
of the Canon logo.
Sign-off for 4" x 9" slim-jim and equivalent proportion
print collateral. This example is shown at 40% of
original size.
12
Key to le naming
Artwork les for all the Canon imageANYWARE
logos detailed in these guidelines use a specic
naming convention shown on this page. This
convention allows you to quickly identify and
organize all the necessary artwork les.
Contact information
If you have any questions or artwork requests, please contact canoniahelp@cusa.canon.com
support and tools
Contents of the Canon imageANYWARE
logo artwork CD
PDF of Identity
Guidelines
Logo Files
Full-color Positive
CiA_FP_P.eps
CiA_FP_P.tif
CiA_FP_S.eps
CiA_FP_RGB.eps
CiA_FP_RGB.jpg
CiA_FP_RGB.tif
Full-color Reverse
CiA_FR_P.eps
CiA_FR_P.tif
CiA_FR_S.eps
CiA_FR_RGB.eps
CiA_FR_RGB.jpg
CiA_FR_RGB.tif
Black Positive
CiA_OP_P.eps
CiA_OP_P.tif
CiA_OP_RGB.jpg
White Reverse
CiA_OR_P.eps
CiA_OR_P.tif
CiA_OR_RGB.jpg

Logo
CiA
Canon imageANYWARE
Version
FP
Full-color Positive
FR
Full-color Reverse
OP
One color Positive
OR
One color Reverse
Color
P
Process (CMYK)
S
Spot color (Pantone)
RGB
On-screen applications
Format Sufx
eps
High-resolution vector
artwork created in
Adobe Illustrator
jpg
High-resolution raster
artwork created in
Adobe Photoshop
tif
High-resolution raster
artwork created in
Adobe Photoshop
Canon is a registered trademark of Canon Inc.
IMAGEANYWARE is a trademark of Canon U.S.A., Inc.
2005 Canon U.S.A., Inc. All rights reserved.
1-800-OK-CANON
www.usa.canon.com
Canon U.S.A., Inc.
One Canon Plaza
Lake Success, NY 11042
0805-250K
printed on recycled
paper in the u.s.a.