HOW CAN SPORTBIKE AND STUNT RIDERS BE GIVEN INCENTIVE TO PRACTICE SAFER RIDING ON THE STREETS?

REDUCE DEATH MAKE SAFE RIDING TECHNIQUES READILY AVAILABLE PROVIDE AN AREA/SPACE/RESOURCE FOR PUSHING LIMITS SAFELY

CREATE BRANDING, SPACIAL DESIGN, AND CROSS-MEDIA MATERIAL THAT EFFECTIVELY ENAMORS THE SPORTBIKE COMMUNITY ALLOWING FOR CHANGE TO BE POSSIBLE.

EVENT SPACE

BRANDING

CROSS MEDIA PLATFORMS

WEEK 1: THE MARK wed develop mark & supporting assets

pattern, color, etc

fri review mark, make revisions, apply logo to wireframes

web, potential on-site use, etc

BRANDING

WEEK 2: THE ASSETS wed get rich assets for print and web use
bikers, their environments, habits

fri business card, mailer, stickers

do those things

BRANDING

WEEK 3: BRANDING PIECES wed custom branded helmet, gloves

look at vinyl, hand painted options

fri custom branded helmet

hand rendered

BRANDING

WEEK 4: BRANDING PIECES wed custom branded helmet, gloves

nal review of branded helmet

fri truck, in-mc promotion piece

do those things

BRANDING

WEEK 5: FULL THROTTLE wed on-track decal, divider wall banner

look at vinyl, hand painted options

fri bike sticker, take it to the track challenge

what are the rewards for not racing/stunting on street?

EVENT SPACE

WEEK 6: RACERS BOUNTY wed take it to the track challenge trophy

time attack trophy metal, made of bike parts reference

fri take it to the track challenge trophy

stunt trophy

EVENT SPACE

WEEK 6: FORUM JOCKEY wed take it to the track challenge web and social promotion
facebook page, poster, display of trophy on instagram,

fri take it to the track challenge social promotion part two

poster, instagram feed

CROSS MEDIA PLATFORMS

WEEK 7: USER FEEDBACK wed user assets with branded applications

updates to both ig and fb

fri take it to the track challenge social promotion part three

motion graphic

CROSS MEDIA PLATFORMS

WEEK 8: BIKES IN MOTION wed take it to the track challenge social promotion part three
motion graphic

fri take it to the track challenge social promotion part four

motion graphic

CROSS MEDIA PLATFORMS

WEEK 9: GETTING IT ALL TOGETHER wed packaging for show

gathering all assets and physical products

fri packaging for show part two

ibid

FINISH