Selecting and managing multiple new media platforms

Americas ELT New Media IGEP 2010

Topics
A framework for pairing media to educational interactions Efficiently developing courses that place new media into multiple interaction contexts

Media Consumption

In class

Media consumption*

Sleep

Media
iPhone Physical Handheld Touch, GPS and accelerometer input Instant on Personal Portable Quick to access Interactive Whiteboard Integrates PC Large, stationary Touch surface Pen-style input Focal surface for inperson groups Blends electronic and human content

Social

Educational contexts
Student-teacher ratio Person-technology ratio Lesson purpose

Educational Contexts
Student : Teacher Person : Device Lesson purpose

Classroom
Media Lab Personal study Group study, inperson Group online Point of need

*:1
*:1 1:0 *:0 *:* 1:0

*:1
Many 1:1, co-located 1:1 *:1..* Many 1:1 1:1

Presentation, reinforcement, practice

Practice, assessment Practice, reference Practice, reinforcement Presentation, practice, assessment Reference

Educational Context-Media pairings

Example Classroom Media Lab Personal study, dedicated Personal study, casual Group study, in-person Group online Point of need Interactive whiteboard, projector, tablet PCs, slates, print Desktop PCs, audio recordings Desktop, notebook, print, tablet Mobile phone, tablet Paper and pencil to notebook PCs Social network spaces (Facebook, Ning) Mobile, internet access

Managing the platforms

Content Development Marketing

Content
Commission at course level Target educational contexts across lifecycle Externalize data

Development
Platform/product line focus Pre-production planning Short phases ending in real product Partnerships

Marketing
New channels New thought leaders New expectations

Thank you
Roderick Gammon rgammon@cambridge.org 212/337-5024 (New York City) http://cambridge.org/us/esl