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Dubravka Vali Nedeljkovi, Novi Sad

THE TELEVISION PRESENTATION OF HUMAN RIGHTS ON

SELECTED NATIONAL AND REGIONAL BROADCASTERS IN
SERBIA
Summary
The article reports on the analysis of media discourse of the central political
news programs of two public service broadcasters (RTV and RTS1) and commercial
broadcasters B92, First, Regional TV, TV Unity and TV Bujanovac, sampled in November 2010. Reports that are included in this analysis, were implicitly and explicitly
related to protection, violation, or affirmation of human rights. Majority of reports on
human rights were authors reports and news. There was a correlation between the
topics of reports and generic structure. Human rights are generally placed in an implicit rather than explicit plain text. It means that the media are not fully transparent,
and that the sensibilities of the audience depend largely on whether the event or phenomenon is recognized as a human rights issue, or remains at the level of individual
case, that is, state / party politics.
Key Words:

human rights, television, media discourse analysis.