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w:szCs w:val="72"/></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w:rPr><w:rFonts w: ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="72"/><w:szCs w:val="72"/></w:rPr><w:t>Advertising the Modern Family in an only Half-Modern World</w:t></w:r></w:p><w:p w14:paraId="71815D1A" w14:textId=" 77777777" w:rsidR="00A75F18" w:rsidRPr="00740593" w:rsidRDefault="00A75F18" w:rs idP="00A75F18"><w:pPr><w:jc w:val="center"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="40"/><w:sz Cs w:val="40"/></w:rPr></w:pPr></w:p><w:p w14:paraId="0ADD92C7" w14:textId="7777 7777" w:rsidR="00A75F18" w:rsidRPr="00740593" w:rsidRDefault="00A75F18" w:rsidP= "00A75F18"><w:pPr><w:jc w:val="center"/><w:rPr><w:rFonts w:ascii="Times New Roma n" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="40"/><w:szCs w :val="40"/></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="4 0"/><w:szCs w:val="40"/></w:rPr><w:t>Brittany Ventriglio</w:t></w:r></w:p><w:p w 14:paraId="71549828" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRPr="0074059 3" w:rsidRDefault="00A75F18" w:rsidP="00A75F18"><w:pPr><w:jc w:val="center"/><w: rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times Ne w Roman"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr></w:pPr><w:r w:rsidRPr=" 00740593"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w :cs="Times New Roman"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr><w:t>Lindse y Marshall</w:t></w:r></w:p><w:p w14:paraId="555E3BC1" w14:textId="77777777" w:r sidR="00A75F18" w:rsidRPr="00740593" w:rsidRDefault="00A75F18" w:rsidP="00A75F18 "><w:pPr><w:jc w:val="center"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAns i="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="40"/><w:szCs w:val="40" /></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w:val="40"/><w:sz Cs w:val="40"/></w:rPr><w:t>Lyndsey Kay</w:t></w:r></w:p><w:p w14:paraId="1B2733 75" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRPr="00740593" w:rsidRDefault ="00A75F18" w:rsidP="00A75F18"><w:pPr><w:jc w:val="center"/><w:rPr><w:rFonts w:a scii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz w :val="40"/><w:szCs w:val="40"/></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr><w:t>Sara Kane</w:t></w:r></ w:p><w:p w14:paraId="49EDC8E6" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRP r="00740593" w:rsidRDefault="00A75F18" w:rsidP="00A75F18"><w:pPr><w:jc w:val="ce nter"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs ="Times New Roman"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr></w:pPr><w:r w :rsidRPr="00740593"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr>< w:t>PUR 4203: PR/Advertising Ethics and Law</w:t></w:r></w:p><w:p w14:paraId="42 40FEA4" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRPr="00740593" w:rsidRDef ault="00A75F18" w:rsidP="00A75F18"><w:pPr><w:jc w:val="center"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w: sz w:val="40"/><w:szCs w:val="40"/></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w: rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times Ne w Roman"/><w:sz w:val="40"/><w:szCs w:val="40"/></w:rPr><w:t>11/15/2013</w:t></w :r></w:p><w:p w14:paraId="62DA041B" w14:textId="77777777" w:rsidR="00A75F18" w:r sidRPr="00740593" w:rsidRDefault="00A75F18" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr></w:pPr></w:p><w:p w 14:paraId="60DC5A65" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRPr="0074059 3" w:rsidRDefault="00A75F18" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w :lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr></w:pPr></w:p><w:p w14:paraId="0084 C5B0" w14:textId="77777777" w:rsidR="00A75F18" w:rsidRDefault="00A75F18" w:rsidP ="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/ ></w:rPr></w:pPr></w:p><w:p w14:paraId="00A0A11F" w14:textId="77777777" w:rsidR= "00A75F18" w:rsidRDefault="00A75F18" w:rsidP="00763AA4"><w:pPr><w:spacing w:line ="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Ti

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opic </w:t></w:r><w:r w:rsidR="00A602C6" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr><w:t xml:space="preserve">in advertising </w:t></w:r><w:r w:rsidRPr="00763AA4 "><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr><w:t>that has been highly not</w:t></w:r><w:r w:rsidR="00 361483" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi= "Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>iced, analyzed as well as </w:t></w:r><w:r w:rsidR="00A602C6" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:asci i="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w :t xml:space="preserve"> criticized</w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr><w:t xml:space="preserve"> is the issue of </w:t></w:r><w:r w:rsid R="00855E74" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>how family roles are depicted.</w:t></w:r></w:p><w:p w14:paraId="43CEB760" w14:textId="77777777" w:r sidR="0048291E" w:rsidRPr="00763AA4" w:rsidRDefault="0088420E" w:rsidP="00763AA4 "><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w :rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">What are family roles, anyway? Why are they important to con sider? </w:t></w:r></w:p><w:p w14:paraId="6C5DADAC" w14:textId="5B5033DF" w:rsid R="0048291E" w:rsidRPr="00763AA4" w:rsidRDefault="0048291E" w:rsidP="00763AA4">< w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w :r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Time s New Roman" w:cs="Times New Roman"/></w:rPr><w:t>The purpose of this paper is t o describe and analyze the ethical concern</w:t></w:r><w:r w:rsidR="001030D3" w: rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>s</w:t></w:r><w:r w:rsidRPr="00763A A4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="T imes New Roman"/></w:rPr><w:t xml:space="preserve"> dealing with the portrayal o f the modern family in advertising and how it is perceived. </w:t></w:r></w:p><w:p w14:paraId="7B966E79" w14:textId="227034D0" w:rsidR="008F7A70" w:rsidRPr="00763 AA4" w:rsidRDefault="0048291E" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">To </w:t></w :r><w:r w:rsidR="00865934" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>beg</w :t></w:r><w:r w:rsidR="0088420E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii=" Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">in, there is no one definition that can truly define family. The famous Merriam-Webster dictionary has five different definitions for the ter m (aside from scientific and mathematical meanings, of course). One definition s ays a family is a group of individuals living under one room and usually under on e head, while </w:t></w:r><w:r w:rsidR="001E486E" w:rsidRPr="00763AA4"><w:rPr><w: rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman "/></w:rPr><w:t>the other defines the term as</w:t></w:r><w:r w:rsidR="0088420E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> a group of </w:t></w:r><w:r w:rsidR="006848C8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:asci i="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w :t>persons of common ancestry</w:t></w:r><w:r w:rsidR="0088420E" w:rsidRPr="0076 3AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs= "Times New Roman"/></w:rPr><w:t>.</w:t></w:r><w:r w:rsidR="003369A2" w:rsidRPr="0 0763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> (</w:t></w:r><w:r w:rsi dR="009F2D51" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:

hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>Marriam-Webster)</w :t></w:r><w:r w:rsidR="003369A2" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii=" Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> The first </w:t></w:r><w:r w:rsidR="00F45529" w:rsidRPr=" 00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w :cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">definition can refer to the more traditional-type family </w:t></w:r><w:r w:rsidR="005D7391" w:rsidRPr= "00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">that includes a mother , father </w:t></w:r><w:r w:rsidR="00F45529" w:rsidRPr="00763AA4"><w:rPr><w:rFon ts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/>< /w:rPr><w:t>and children</w:t></w:r><w:r w:rsidR="001E486E" w:rsidRPr="00763AA4" ><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Time s New Roman"/></w:rPr><w:t xml:space="preserve"> that live in one, single home</ w:t></w:r><w:r w:rsidR="00F45529" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii= "Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">. The second can allude to </w:t></w:r><w:r w:rsidR="00684 8C8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Ti mes New Roman" w:cs="Times New Roman"/></w:rPr><w:t>a family of related persons based on genes and ancestry, which may include grandparents, aunts, uncles, cous ins, etc. Nowadays, though, it is very common to see families living under one r oof that do not just include the</w:t></w:r><w:r w:rsidR="00A71098" w:rsidRPr="0 0763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> typical,</w:t></w:r><w: r w:rsidR="006848C8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Ro man" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="p reserve"> nuclear family of a mother, father, and children. It is now common to see gay cou</w:t></w:r><w:r w:rsidR="004F3F71" w:rsidRPr="00763AA4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ></w:rPr><w:t>ples raising children or a home with grandparents residing</w:t></ w:r><w:r w:rsidR="006848C8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:s pace="preserve"> in the same ho</w:t></w:r><w:r w:rsidR="004F3F71" w:rsidRPr="00 763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:c s="Times New Roman"/></w:rPr><w:t>use</w:t></w:r><w:r w:rsidR="006848C8" w:rsidR Pr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> as their grandchil dren. It is also becoming more common to see interracia</w:t></w:r><w:r w:rsidR= "00D67D94" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAn si="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">l couples and families as well, or households of single individuals. </w:t></w:r> <w:r w:rsidR="006848C8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space ="preserve">With all of these varieties and changes within families, </w:t></w:r ><w:r w:rsidR="005467CD" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:spac e="preserve">the roles of these members are </w:t></w:r><w:r w:rsidR="00416204" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/></w:rPr><w:t>also shifting.</w:t></w:r><w:r w: rsidR="005467CD" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="prese rve"> It</w:t></w:r><w:r w:rsidR="006848C8" w:rsidRPr="00763AA4"><w:rPr><w:rFont s w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></ w:rPr><w:t xml:space="preserve"> is not always the male who is the breadwinner t hese days. Nor is it the mother who is always the one to stay home and take care of the kids and keep the house clean.</w:t></w:r><w:r w:rsidR="00D67D94" w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> </w:t></w:r><w:r w:rsidR="008716E4" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roma n" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>Sometimes, the

re is no</w:t></w:r><w:r w:rsidR="001E7F5D" w:rsidRPr="00763AA4"><w:rPr><w:rFont s w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></ w:rPr><w:t xml:space="preserve"> mother figure at all. </w:t></w:r><w:r w:rsidR= "00427956" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAn si="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">A ccording a recent article published September 2013 by Marketing Charts, a resear ch corporation that studies media statistics, the percentage of households that are made up of married couples is declining while other household types have gro wn more common. They are increasingly limited to a single individual: last year, more than one-quarter of households were either men or women living alone. </w: t></w:r><w:r w:rsidR="009F2D51" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">(Marketing Charts Staff) </w:t></w:r><w:r w:rsidR="00427956" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">More intere stingly, the number of households with children under 18 who had at least one un employed parent grew from 2.4 million </w:t></w:r><w:r w:rsidR="009F2D51" w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:t>in 2005 to 3.2 million in 2011</w:t></w :r><w:r w:rsidR="003369A2" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:sp ace="preserve">. In addition, according to the </w:t></w:r><w:r w:rsidR="006A5F1 A" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Time s New Roman" w:cs="Times New Roman"/></w:rPr><w:t>Los Angeles</w:t></w:r><w:r w: rsidR="009617D1" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="prese rve"> Times</w:t></w:r><w:r w:rsidR="003369A2" w:rsidRPr="00763AA4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ></w:rPr><w:t xml:space="preserve">, married or unmarried, interracial couples w ere more than twice </w:t></w:r><w:r w:rsidR="006A5F1A" w:rsidRPr="00763AA4"><w: rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times Ne w Roman"/></w:rPr><w:t>as common in 2012 than in 2000</w:t></w:r><w:r w:rsidR="0 09548C7" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi ="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">. < /w:t></w:r><w:r w:rsidR="00F40C13" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii ="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w: t>A study conducted by the Pew Research Center found that four in 10 households with children under eighteen now include a mother</w:t></w:r><w:r w:rsidR="00307 F75" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Ti mes New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> who is either the sole or primary earner for her family.</w:t></w:r><w:r w:rsidR="00F4 0C13" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="T imes New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> </w:t ></w:r><w:r w:rsidR="006A5F1A" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Ti mes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>(< /w:t></w:r><w:r w:rsidR="009F2D51" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii ="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w: t xml:space="preserve">Rampell) </w:t></w:r><w:r w:rsidR="001E7F5D" w:rsidRPr="0 0763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/></w:rPr><w:t>This clearly shows that the once common f</w:t ></w:r><w:r w:rsidR="004F3F71" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Ti mes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xm l:space="preserve">amily model with a mother, father, and children that was once always accepted </w:t></w:r><w:r w:rsidR="005467CD" w:rsidRPr="00763AA4"><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr><w:t>is no longer the norm, and neither are their respected roles. </w:t></w:r></w:p><w:p w14:paraId="72C296F8" w14:textId="60774935" w:rsidR="00BF 0AF8" w:rsidRPr="00763AA4" w:rsidRDefault="00AA543C" w:rsidP="00763AA4"><w:pPr>< w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/

></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New R oman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space=" preserve">For most people, family is as huge part of our lives and </w:t></w:r>< w:r w:rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>can make</ w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w :hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserv e"> a great impact on our wellbeing. Our </w:t></w:r><w:r w:rsidR="00416204" w:r sidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">particular </w: t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>roles in that family play even bigger</w:t></w:r><w:r w:rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr ><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New R oman"/></w:rPr><w:t xml:space="preserve"> parts in our lives. They help define o ur</w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roma n" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="pre serve"> res</w:t></w:r><w:r w:rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ></w:rPr><w:t>ponsibilities and in turn, help</w:t></w:r><w:r w:rsidRPr="00763AA 4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Ti mes New Roman"/></w:rPr><w:t xml:space="preserve"> define who</w:t></w:r><w:r w: rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="prese rve"> we</w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:spac e="preserve"> are as a person and how</w:t></w:r><w:r w:rsidR="004C1222" w:rsidR Pr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> we interact with o thers. For example, because of deaths in the family or other </w:t></w:r><w:r w: rsidR="00416204" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="prese rve">unfortunate </w:t></w:r><w:r w:rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr ><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New R oman"/></w:rPr><w:t xml:space="preserve">circumstances, an oldest child, even as a young boy or girl, may be forced to take on the role of a parent. This can in clude taking care of younger siblings or providing for the rest of the family in other ways. Playing the role of a common parent at a young age can help mold hi s or her personality to become more dominant or </w:t></w:r><w:r w:rsidR="004162 04" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Tim es New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">can </w: t></w:r><w:r w:rsidR="004C1222" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">help the child </w:t></w:r><w:r w:rsidR="006F49AE" w:rsidRPr ="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>mature rather quickly.</w:t></w:r><w:r w:r sidR="004C1222" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preser ve"> </w:t></w:r></w:p><w:p w14:paraId="4F50A68D" w14:textId="41BD04FC" w:rsidR= "00AA543C" w:rsidRPr="00763AA4" w:rsidRDefault="004C1222" w:rsidP="00763AA4"><w: pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:sp ace="preserve">Because our family </w:t></w:r><w:r w:rsidR="00C959D5" w:rsidRPr= "00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">and our roles </w:t></ w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi ="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">hel p define us </w:t></w:r><w:r w:rsidR="0026297E" w:rsidRPr="00763AA4"><w:rPr><w:r

Fonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /></w:rPr><w:t>so greatly</w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w: rPr><w:t xml:space="preserve">, it should be a topic that is </w:t></w:r><w:r w: rsidR="0026297E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="prese rve">always </w:t></w:r><w:r w:rsidR="00416204" w:rsidRPr="00763AA4"><w:rPr><w:r Fonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /></w:rPr><w:t>addresse</w:t></w:r><w:r w:rsidR="004B2E41" w:rsidRPr="00763AA4"> <w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">d and considered </w:t></w:r><w:r w:rsidR="00BF0AF8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Rom an" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>in the advert ising</w:t></w:r><w:r w:rsidR="0026297E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr><w:t xml:space="preserve"> industry - but not only to portray the typical fami ly that I described earlier. It is important to portray all types of families reg ardless of the races, colors or genders of the families. This is not a new theme in advertising, though. </w:t></w:r><w:r w:rsidR="008852F5" w:rsidRPr="00763AA4 "><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr><w:t xml:space="preserve">The portrayal of families </w:t ></w:r><w:r w:rsidR="0026297E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Ti mes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xm l:space="preserve">in different types of advertisements </w:t></w:r><w:r w:rsidR ="008852F5" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> has been around since advertising and mass media have </w:t></w:r><w:r w:rsidR=" 0026297E" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAns i="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>come about.</w:t></w:r> <w:r w:rsidR="00F72037" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space ="preserve"> </w:t></w:r><w:r w:rsidR="00DB1BA8" w:rsidRPr="00763AA4"><w:rPr><w: rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman "/></w:rPr><w:t>A more recent adv</w:t></w:r><w:r w:rsidR="001A3402" w:rsidRPr=" 00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w :cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">ertisement that portray s a </w:t></w:r><w:r w:rsidR="00DB1BA8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w: ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rP r><w:t>contemporary family is the Cheerios commercial that features a Caucasian mother, African American father with a mixed</w:t></w:r><w:r w:rsidR="00D50959" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/></w:rPr><w:t>-race</w:t></w:r><w:r w:rsidR="00 DB1BA8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi= "Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> chi ld. This commercial has produced so much </w:t></w:r><w:r w:rsidR="008C6973" w:r sidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">controversy </w :t></w:r><w:r w:rsidR="001A3402" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii=" Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t> simply because of the races of those in it.</w:t></w:r><w:r w:rsidR="008C6973" w :rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> The s</w:t>< /w:r><w:r w:rsidR="001A3402" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Time s New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml: space="preserve">how The View has discussed the advertisement, along with the Huff ington Post, ABC and many other media outlets. The reason for so much publicity regarding this commercial is because there are still so many companies and adver tising agencies that do not portray nontraditional families. While certain compa nies are OK with this new modern family idea, some are still not. For example, a p rint advertisement made </w:t></w:r><w:r w:rsidR="00A34B52" w:rsidRPr="00763AA4"

><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Time s New Roman"/></w:rPr><w:t xml:space="preserve">in 2013 </w:t></w:r><w:r w:rsidR ="001A3402" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>by Brinks Security i< /w:t></w:r><w:r w:rsidR="00B945E6" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii ="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w: t xml:space="preserve">ncludes a man carrying a suitcase and a briefcase </w:t>< /w:r><w:r w:rsidR="001A3402" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Time s New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>whil e a woman has her hands full with groceries</w:t></w:r><w:r w:rsidR="00B945E6" w :rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> and laundry. </w:t></w:r><w:r w:rsidR="00A34B52" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:asc ii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr>< w:t xml:space="preserve">Regardless of the </w:t></w:r><w:r w:rsidR="003E5129" w :rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/></w:rPr><w:t>exact product or service this adve rtisement is promoting,</w:t></w:r><w:r w:rsidR="00A34B52" w:rsidRPr="00763AA4"> <w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> t</w:t></w:r><w:r w:rsidR="003E5 129" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Ti mes New Roman" w:cs="Times New Roman"/></w:rPr><w:t>he implied gender roles are obvious and</w:t></w:r><w:r w:rsidR="00B945E6" w:rsidRPr="00763AA4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ></w:rPr><w:t xml:space="preserve"> </w:t></w:r><w:r w:rsidR="008721C1" w:rsidRP r="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman " w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">are </w:t></w:r><w:r w:rsidR="00B945E6" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Rom an" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="pr eserve">too similar of the sexist ads </w:t></w:r><w:r w:rsidR="00427956" w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:t>that were more prominent in the</w:t></ w:r><w:r w:rsidR="00B945E6" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:s pace="preserve"> 1950's and 60's. </w:t></w:r></w:p><w:p w14:paraId="3B42C3AA" w14:t extId="22AA213F" w:rsidR="00E537A4" w:rsidRPr="00763AA4" w:rsidRDefault="009535B 2" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w :firstLine="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr><w:t xml:space="preserve">While the U.S. is continuing </w:t></w:r ><w:r w:rsidR="005D7391" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:spac e="preserve">to </w:t></w:r><w:r w:rsidR="003E5129" w:rsidRPr="00763AA4"><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr><w:t xml:space="preserve">shift and </w:t></w:r><w:r w:rsidRPr="00 763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:c s="Times New Roman"/></w:rPr><w:t>gay marriage is now being legalized in som</w: t></w:r><w:r w:rsidR="003E5129" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">e states, there are some companies who </w:t></w:r><w:r w:rs idR="004100E9" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w :hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserv e">still oppose a </w:t></w:r><w:r w:rsidR="001B3B9F" w:rsidRPr="00763AA4"><w:rP r><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>nontraditional family. The chairman of Barilla Group (pasta company) said in September of 2013, We won't include gays in our ads because we li ke the traditional family. If gays don't like it, they can eat another brand of pa sta. Everyone is free to do what they want, provided it doesn't bother anyone else . (</w:t></w:r><w:r w:rsidR="009F2D51" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:as

cii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr> <w:t xml:space="preserve">Sieczowski) </w:t></w:r><w:r w:rsidR="001B3B9F" w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Although this did not generate as much publicity as the Chick-fil-A same-sex marriage controversy of 2012, it is apparent that while some companies are </w:t></w:r><w:r w:rsidR=" 0023032B" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAns i="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>embracing certain chang es of the modern family, some companies strongly oppose.</w:t></w:r></w:p><w:p w 14:paraId="03FF85C9" w14:textId="08B5568A" w:rsidR="008C048F" w:rsidRPr="00763AA 4" w:rsidRDefault="00221508" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w :lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFF F"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>So w</w: t></w:r><w:r w:rsidR="00435B3D" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">hat does </w:t></w:r><w:r w:rsidR="00364EFE" w:rsidRPr="0076 3AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs= "Times New Roman"/></w:rPr><w:t>this say about America's advertising industr</w:t> </w:r><w:r w:rsidR="00054DFD" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Tim es New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml :space="preserve">y and our society as a whole? </w:t></w:r><w:r w:rsidR="004279 56" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Tim es New Roman" w:cs="Times New Roman"/></w:rPr><w:t>Many argue that society's value s are what influences what we see in advertising, while some think it is the oth er way around. According to one family encyclopedia, the term role behavior is def ined as </w:t></w:r><w:r w:rsidR="00054DFD" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color=" auto" w:fill="FFFFFF"/></w:rPr><w:t>influenced by role expectations for appropri ate behavior in that position, and changes in role behavior occur through an ite rative process of role sending and role receiving.</w:t></w:r><w:r w:rsidR="00427 956" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia= "Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:v al="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t x ml:space="preserve"> </w:t></w:r><w:r w:rsidR="00054DFD" w:rsidRPr="00763AA4"><w :rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="T imes New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="c lear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>(</w:t></w:r><w:r w:rsidR="00 9D20EB" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAs ia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w: t>Barker</w:t></w:r><w:r w:rsidR="00054DFD" w:rsidRPr="00763AA4"><w:rPr><w:rFont s w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color ="auto" w:fill="FFFFFF"/></w:rPr><w:t>)</w:t></w:r><w:r w:rsidR="005A4144" w:rsi dRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333 "/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space=" preserve"> </w:t></w:r><w:r w:rsidR="00427956" w:rsidRPr="00763AA4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New R oman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:co lor="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">In other words, th is definition argues that our roles depend on what we receive from others </w:t> </w:r><w:r w:rsidR="00C26D1C" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Tim es New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill ="FFFFFF"/></w:rPr><w:t xml:space="preserve">as appropriate examples, </w:t></w:

r><w:r w:rsidR="00427956" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times N ew Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FF FFFF"/></w:rPr><w:t xml:space="preserve">while others base their roles on what t hey see around them. It is a give-and-take process. </w:t></w:r><w:r w:rsidR="00 C26D1C" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAs ia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w: t xml:space="preserve">So if modern-day consumers notice that the majority of ad vertisements they encounter include only traditional families, </w:t></w:r><w:r w:rsidR="00BF0EA8" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roma n" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/> </w:rPr><w:t>it is likely that others with different family structures will be o ffended.</w:t></w:r><w:r w:rsidR="00E537A4" w:rsidRPr="00763AA4"><w:rPr><w:rFont s w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color ="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> </w:t></w:r><w:r w:r sidR="00017357" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/>< w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w :rPr><w:t>This can include m</w:t></w:r><w:r w:rsidR="00035ADB" w:rsidRPr="00763 AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w :val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">i xed-race couples, gays, adults </w:t></w:r><w:r w:rsidR="00017357" w:rsidRPr="00 763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:sh d w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>with no children, s ingle parents or even adult</w:t></w:r><w:r w:rsidR="00035ADB" w:rsidRPr="00763A A4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w: val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">s living independently. </w:t></w:r></w:p><w:p w14:paraId="4BD8224F" w14:textId="2 833FF43" w:rsidR="006F2807" w:rsidRPr="00763AA4" w:rsidRDefault="006F2807" w:rsi dP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLi ne="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman " w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w: shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr></w:pPr><w:r w:rsidRPr ="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Rom an" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/>< w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="pres erve">When producing works that are placed in all sorts of mediums all over the world, it can be risky for an advertiser to portray something, </w:t></w:r><w:r w:rsidR="00350802" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roma n" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/> </w:rPr><w:t xml:space="preserve">such as </w:t></w:r><w:r w:rsidRPr="00763AA4"> <w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi= "Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val= "clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>f</w:t></w:r><w:r w:rsidR=" 006E622C" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:east Asia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:colo r w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr>< w:t xml:space="preserve">amily, that is so close to </w:t></w:r><w:r w:rsidRPr=" 00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman " w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w: shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preser ve">people's hearts. It also seems that almost anyone can be offended by almost an y advertisement they see. It is nearly impossible to please everyone </w:t></w:r

><w:r w:rsidR="00B26B4B" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFF FFF"/></w:rPr><w:t>while working in the</w:t></w:r><w:r w:rsidRPr="00763AA4"><w: rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Ti mes New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="cl ear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> industry . With that being said, which companies are doing the right thing toward most peop le? Which advertisers are the ethical ones? According to Merriam-Webster diction ary, the term ethical is defined as involving questions of right or wrong behavio r. (</w:t></w:r><w:r w:rsidR="009D20EB" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:a scii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="aut o" w:fill="FFFFFF"/></w:rPr><w:t>Merriam-Webster</w:t></w:r><w:r w:rsidRPr="0076 3AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w: hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> ). </w:t></w:r></w:p><w:p w14:paraId="1A72135A" w14:textId="1C10DE8F" w:rsidR=" 00CA49CA" w:rsidRPr="00763AA4" w:rsidRDefault="00D53001" w:rsidP="00763AA4"><w:p Pr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr>< w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr ><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear " w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">So if, for e xample, </w:t></w:r><w:r w:rsidR="00CA49CA" w:rsidRPr="00763AA4"><w:rPr><w:rFont s w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color ="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">the head </w:t></w:r> <w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia= "Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:v al="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>c hairman of the Barilla Group and Chick-fil-A oppose gay couples or marriages, ar e they being unethical? Should they drop their views of same-sex marriages just so that their company will have positive public relati</w:t></w:r><w:r w:rsidR=" 0058590F" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:east Asia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:colo r w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr>< w:t>ons within their company and with</w:t></w:r><w:r w:rsidR="00242817" w:rsidR Pr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New R oman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/ ><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="pr eserve"> their</w:t></w:r><w:r w:rsidR="0058590F" w:rsidRPr="00763AA4"><w:rPr><w :rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w :color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> consumers?</w: t></w:r><w:r w:rsidR="006F2807" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fi ll="FFFFFF"/></w:rPr><w:t xml:space="preserve"> </w:t></w:r><w:r w:rsidR="008C04 8F" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia=" Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:va l="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xm l:space="preserve">This is a question that is raised every day by </w:t></w:r><w :r w:rsidR="00862A6C" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New R oman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF "/></w:rPr><w:t>many in the industry and c</w:t></w:r><w:r w:rsidR="008C048F" w: rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times

New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333 333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:spac e="preserve">onsumers because there are so many stakeholders </w:t></w:r><w:r w: rsidR="00877427" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/> <w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></ w:rPr><w:t xml:space="preserve">and viewpoints involved. It is not always consum ers or the corporations are at stake, financially or emotionally, </w:t></w:r><w :r w:rsidR="006D1655" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New R oman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF "/></w:rPr><w:t>though</w:t></w:r><w:r w:rsidR="003E758A" w:rsidRPr="00763AA4">< w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi=" Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val=" clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>,</w:t></w:r><w:r w:rsidR="0 06D1655" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastA sia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w :t xml:space="preserve"> </w:t></w:r><w:r w:rsidR="00877427" w:rsidRPr="00763AA4 "><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAns i="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:va l="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>when dealing with this co ntroversial theme of family roles in advertising.</w:t></w:r><w:r w:rsidR="008C0 48F" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia= "Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:v al="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t x ml:space="preserve"> </w:t></w:r><w:r w:rsidR="0048291E" w:rsidRPr="00763AA4"><w :rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="T imes New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="c lear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve">It is so metimes not even the critics, special interest groups or paired associations. </ w:t></w:r><w:r w:rsidR="006D1655" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii= "Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="T imes New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w: fill="FFFFFF"/></w:rPr><w:t>Children, although they may not realize it, are infl uenced as well.</w:t></w:r><w:r w:rsidR="00771AD4" w:rsidRPr="00763AA4"><w:rPr>< w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> In a study co nducted by the College of Business at the University of Nebraska in 2012, it was found that children can more easily identify traditional families than those tha t are not traditional in composition. (</w:t></w:r><w:r w:rsidR="009D20EB" w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333" /><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>Johansen</w: t></w:r><w:r w:rsidR="00771AD4" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fi ll="FFFFFF"/></w:rPr><w:t>). When shown pictures of traditional and nontradition al families, children from first to fourth grade answered with responses like Tha t is definitely a family! or That is not a family! or There are only boys in this pi cture; the girls must be shopping. More surprisingly, a first grade student answe red, after seeing a photo of a mixed-race couple, with How can a black boy marry a white girl?</w:t></w:r><w:r w:rsidR="00316E04" w:rsidRPr="00763AA4"><w:rPr><w:r Fonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:c olor="auto" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> With responses l ike those coming from elementary-school students, it is clear to see that gender and</w:t></w:r><w:r w:rsidR="00BF3781" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w: ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w

:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="au to" w:fill="FFFFFF"/></w:rPr><w:t xml:space="preserve"> family role</w:t></w:r>< w:r w:rsidR="00316E04" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFF F"/></w:rPr><w:t xml:space="preserve"> stereotyping </w:t></w:r><w:r w:rsidR="00 6E01A1" w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAs ia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w: t xml:space="preserve">still exist </w:t></w:r><w:r w:rsidR="00524696" w:rsidRPr ="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Rom an" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/>< w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>today.</w:t></w :r></w:p><w:p w14:paraId="4D5BCCF2" w14:textId="18EBFD5A" w:rsidR="00892515" w:r sidRPr="00763AA4" w:rsidRDefault="00892515" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:as cii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:c s="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto " w:fill="FFFFFF"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w: ascii="Times New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w :cs="Times New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="au to" w:fill="FFFFFF"/></w:rPr><w:t>As consumers and young adults who are ready to enter the fields of advert</w:t></w:r><w:r w:rsidR="000837FD" w:rsidRPr="00763A A4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="333333"/><w:shd w: val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>ising and public relati ons, our group</w:t></w:r><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Ti mes New Roman" w:eastAsia="Times New Roman" w:hAnsi="Times New Roman" w:cs="Time s New Roman"/><w:color w:val="333333"/><w:shd w:val="clear" w:color="auto" w:fil l="FFFFFF"/></w:rPr><w:t xml:space="preserve"> felt that the topic of family rol es in advertising is an under-researched one that deserved some attention. When researching this topic, we realized that there are so many stakeholders and view points that are affected by advertisements that try to portray the traditional f amily. Should advertisers take this into account? Who is ethical and what is rig ht? Should advertisers adapt to these new modern families that are becoming increa singly more common? As the paper continues, we begin to discuss these issues.</w :t></w:r></w:p><w:p w14:paraId="22C32C4E" w14:textId="5DF2057E" w:rsidR="008F7A7 0" w:rsidRDefault="007F4AD0" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w :lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times N ew Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/><w:color w:val ="333333"/><w:shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr></w:pPr> <w:r><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/><w:b/><w:color w:val="333333"/><w :shd w:val="clear" w:color="auto" w:fill="FFFFFF"/></w:rPr><w:t>Stakeholders</w: t></w:r></w:p><w:p w14:paraId="28C9A2A5" w14:textId="77777777" w:rsidR="007F4AD0 " w:rsidRPr="007A5E77" w:rsidRDefault="007F4AD0" w:rsidP="007F4AD0"><w:pPr><w:sp acing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRP r="007A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman " w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">As is the ca se with most ethical and legal issues, there are many stakeholders to consider. It is important when developing an advertising strategy to conduct an SOCS analy sis (Gower 13-17). This is when one considers the stakeholders, options, consequ ences, and strategy to determine the consequences on your publics. When discussi ng the ethical and legal implications of advertising the modern American family, we must consider the following stakeholders: corporations/organizations, advert ising and public relations industry associates, advertising and public relations industry practitioners, the government, mass media, consumers, and special inte rest groups/potential critics. </w:t></w:r></w:p><w:p w14:paraId="5A714EAF" w14: textId="77777777" w:rsidR="007F4AD0" w:rsidRPr="007A5E77" w:rsidRDefault="007F4A

D0" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr></w:pPr><w:r w:rsidRPr="007A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w: t>Obviously corporations and organizations advertising their product/service wan t to appeal to a certain audience. They want as many people as possible in this target audience to relate to their advertisement, and therefore relate to the br and. When people relate to a brand and its users (the actors in the commercial, mo dels in the print ad, voices broadcast, etc.), they are more likely to purchase and use the product themselves. From this perspective, it makes most sense busin ess-wise to include the majority, not the minority, in the ads for their product . However, this becomes an issue when minorities feel underrepresented and these corporations are clearly ignoring a particular demographic. Is it unethical to target a certain type of consumer if it is best for your business needs?</w:t></ w:r></w:p><w:p w14:paraId="47E47900" w14:textId="77777777" w:rsidR="007F4AD0" w: rsidRPr="007A5E77" w:rsidRDefault="007F4AD0" w:rsidP="007F4AD0"><w:pPr><w:spacin g w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="0 07A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">Professionals in our industry also have a stake in the issue. They want to make sure that we as professionals are constantly being represented in a positive light to the public . As Gower states, one of the goals of the Public Relations Society of America's C ode of Professional Standards for the Practice of Public Relations is to distingu ish public relations professionals from those individuals who use the title but are perceived as giving the profession a bad name (Gower 13-17). Therefore, if ad vertising/public relations practitioners are acting in a way that does not refle ct our industry in the appropriate way, associates will want to change that beha vior. This may be the case with unethical underrepresentation or misrepresenta tion of minority families. Just because one professional feels a certain way abo ut a certain lifestyle does not mean it should be reflective of the industry as a whole. </w:t></w:r></w:p><w:p w14:paraId="2302BE48" w14:textId="77777777" w:rs idR="007F4AD0" w:rsidRPr="007A5E77" w:rsidRDefault="007F4AD0" w:rsidP="007F4AD0" ><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Tim es New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr> <w:r w:rsidRPr="007A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Ti mes New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve" >The situation is similar with advertising/public relations practitioners. The t wo main goals as a practitioner are to make the client happy by promoting their product/service effectively while never breaking our code of ethics. Depending o n the individual/agency, one of these goals may be more important than the other . If a practitioner puts ethics aside in order to be more financially successful at their job, they risk long-term damage to their professional, and possibly pe rsonal, reputation. Companies may not choose to work with a practitioner that th ey know has a certain personal agenda or viewpoint that will interfere with thei r company's image. </w:t></w:r></w:p><w:p w14:paraId="3B4A9C5C" w14:textId="777777 77" w:rsidR="007F4AD0" w:rsidRPr="007A5E77" w:rsidRDefault="007F4AD0" w:rsidP="0 07F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:as cii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr> </w:pPr><w:r w:rsidRPr="007A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="p reserve">The government comes into play as the legislative body in charge of reg ulating such behavior in the advertising/public relations industry. Governmental bodies such as the Federal Communications Commission (FCC) and Federal Trade Co mmission (FTC) exist to monitor the behavior of advertisers and take action when necessary. They pass legislation to prevent unethical advertising, respond to c omplaints from consumers and competitors about certain advertisements, and analy ze the ethical implications of each individual case and adjust the law according ly. Commercial speech does have some protection under the First Amendment when i t is not false or misleading (Sheehan 53-61). This is where the gray line is dra

wn because advertising can be true and not deceptive, but still unethical. Unfor tunately, the government does not have much power to respond to concerns of stri ctly unethical advertising and this is one of the main criticisms of bodies such as the FCC and FTC. The advertising industry does have a specific entity in pl ace, the National Advertising Review Council (NARC) designed to help self-regula te the practice of advertising and this is based on professional codes of ethics (Sheehan 53-61). </w:t></w:r></w:p><w:p w14:paraId="385D44D9" w14:textId="77777 777" w:rsidR="007F4AD0" w:rsidRPr="007A5E77" w:rsidRDefault="007F4AD0" w:rsidP=" 007F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:a scii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr ></w:pPr><w:r w:rsidRPr="007A5E77"><w:rPr><w:rFonts w:ascii="Times New Roman" w: hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t>Next we mus t consider the mass media. Media people are always looking for controversy, so i f they find that the public is outraged about a certain unethical advertisement, they will be sure to use it as a story. Big corporations especially fall victim to media spotlight because of their reputation and wealth, so they must be extr a cautious of this. Not only does the mass media have an obligation to society t o report newsworthy stories, but these stories and the way they are presented ha ve a profound impact on cultural perceptions of various issues. Whether they lik e it or not, members of the media have a big say in how society as a whole feels about something. This is increasingly important as the U.S. population becomes more diverse. To stray from advertising for a moment, we can acknowledge that th e media neglecting minorities is an issue in other mediums such as entertainment programs and employment. Advertisements and entertainment go hand in hand when we realize that if people are portrayed one way in advertisements, that is likel y how they will be portrayed in TV shows, movies, etc. and that will only reinfo rce minority stereotypes. Therefore, the mass media must be extremely cognizant of their obligation to represent all races, genders, sexual orientations and oth er classifications of people in a fair and respectful manner.</w:t></w:r></w:p>< w:p w14:paraId="6D2700FC" w14:textId="77777777" w:rsidR="007F4AD0" w:rsidRPr="00 7A5E77" w:rsidRDefault="007F4AD0" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="4 80" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="007A5E77"><w :rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">This discussion of the mass media leads us to consider special interest groups. They will also often look f or a story that will progress the goals of their group. So for example, a group whose purpose is to promote equality for the LGBTQ community will likely critici ze a company that never uses gay/lesbian couples in their advertisements. On the same note, this group will likely praise and draw positive public attention to a company that does use gay/lesbian couples in their advertisements. Special int erest groups are looking for stories and exposure, but we must also remember tha t these groups are made up of consumers. As individual consumers, their purchasi ng decisions are likely to be affected by advertisements and by the publicity ce rtain companies receive and what other special interest groups have to say about them. Similarly, critics draw a lot of public attention with their sometimes br utally honest advertising reviews. As Terry George, a screenwriter and director, stated in an article about movie critics, the film's fate is in the hands of the p ress and this holds true for advertisements as well (Wright). If critics can pers uade a moviegoer to see or not see a movie based on their review, one can be sur e that they can also persuade a consumer to buy or not buy a product based on th eir review of not only the product itself but also the advertisement and how it reflects that company's values. </w:t></w:r></w:p><w:p w14:paraId="0C5DC0AE" w14:t extId="77777777" w:rsidR="007F4AD0" w:rsidRPr="007A5E77" w:rsidRDefault="007F4AD 0" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr>< w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/></w:rPr></w:pPr><w:r w:rsidRPr="007A5E77"><w:rPr><w:rFonts w:ascii="Times N ew Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">Lastly we must consider one of the most important groups o f all, the consumers. Advertisers must be wary of the intended and unintended co

nsequences with their target audience. By representing the typical modern family a s a man, woman, and child(ren) all of the same race, they are sure to connect wi th a large group of people that will be likely to buy their product or service. However, any consumer that does not fit this mold, which nowadays is also a larg e number, will not be likely to buy the brand because they have no personal conn ection to it. Even worse, they may boycott the company if they feel that the com pany is purposefully not representing a certain type of person or family. What m akes it difficult for advertisers and companies trying to promote themselves to the public is that the same is true vice versa. If a company tries to be progres sive and represent a non-typical family (two women and children, a single dad an d child, mixed race family, etc.) they will most certainly grab the attention of any consumer that can personally relate and immediately create a very strong br and loyalty. However, conservative consumers that may not agree with this type o f lifestyle may be radically opposed to purchasing that, or any, product or serv ice from this company and could cause public controversy. </w:t></w:r></w:p><w:p w14:paraId="100057EA" w14:textId="77777777" w:rsidR="00646D44" w:rsidRDefault=" 00646D44" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/>< w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr></w:pPr></w:p><w:p w14:paraId="783966AC" w14:textId="7 7777777" w:rsidR="00646D44" w:rsidRDefault="00646D44" w:rsidP="00763AA4"><w:pPr> <w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New R oman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr></w:pPr></ w:p><w:p w14:paraId="594B7E5D" w14:textId="67F6C8D9" w:rsidR="00400476" w:rsidRP r="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:li ne="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi=" Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr></w:pPr><w:r w:rsidRPr="0 0763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/><w:b/></w:rPr><w:t xml:space="preserve">Advertising's </w:t> </w:r><w:r w:rsidR="007F4AD0"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi ="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr><w:t>Three Roles in Soc iety</w:t></w:r></w:p><w:p w14:paraId="4AEA3D4D" w14:textId="77777777" w:rsidR=" 00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:p Pr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr>< w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times N ew Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:spa ce="preserve">According to Sheehan, the American society would prefer prosperity rather than penury (Sheehan 4). The basis behind prosperity is that it helps cr eates a want for the public to identify with. Earlier in advertising, this was u tilized by showing advertisements with classic family styles. A mother who knows how to clean and cook, a father who supports his family with a smile on his fac e, and usually two children who are happy to be near their parents. This was an easy sell to America because that was the ideal, traditional family setting that people were accustomed to or wanted to believe was the norm. Advertisers need to adapt to the continuous changes in society because they are aiming to sell to the individuals in that society. By relating to prospective consumers through m irroring their personal lifestyles they can better achieve this goal. </w:t></w: r></w:p><w:p w14:paraId="173E932F" w14:textId="77777777" w:rsidR="00400476" w:rs idRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:asc ii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr>< /w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hA nsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> The changes that are being seen among American families through advertising toda y consist of interracial marriages, adopted children, same-sex parenting, etc. < /w:t></w:r></w:p><w:p w14:paraId="713CACE7" w14:textId="77777777" w:rsidR="00763 AA4" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w :spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFo nts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/> </w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Ro

man" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="p reserve">Advertising aids consumers with their purchase decisions by presenting them with the necessary information. Sheehan explains that there are several fac tors that determines the amount of information processing a consumer needs to go through based on certain products, and one that stands out to me is previous co nsumer experience with the product category (Sheehan 5). The key word in that w ould be previous consumer experience, meaning if the advertiser or company that is advertising would like to maintain a positive relationship with their consumi ng audience- then they should aim to relate to that audience. The United States Census Bureau proves that the number of interracially married couples has increa sed from 310,000 in 1970 to 2,340,000 in 2008 (Census). This is just a tiny amo unt of evidence that supports the idea that America is changing, the cookie-cutt er family image we once held to our hearts is slowly dissipating and we are begi nning to accept it. </w:t></w:r></w:p><w:p w14:paraId="0B04D1F4" w14:textId="018 409D2" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP ="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine ="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:c s="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w: rPr><w:t xml:space="preserve">There is also the idea that through the use of new family systems in advertising, advertisers are actually helping embed the ideas and make them the new norm. As of 2007, the average American family was exposed to 1,518 advertisements a day (AAAA), which means that the family styles displa yed in these ads are becoming consistent with our everyday lives. Perhaps this i s why so many people are finally progressing towards to acceptance of change. </ w:t></w:r></w:p><w:p w14:paraId="52F722F4" w14:textId="77777777" w:rsidR="004004 76" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w: spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roma n" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">Although i t is obvious that advertising's main goal is to sell a product, it does not do so bluntly. Instead, it aims to sell an idea, usually with entertainment. Among the 41 campaigns surveyed in 2001 by USA today, men and women agreed that the best liked commercials were the advertisements that entertained them (Sheehan 6). Adv ertisements that contain stories or witty puns are always entertaining, and util izing relatable family scenarios helps reach out to potential consumers. </w:t>< /w:r></w:p><w:p w14:paraId="6E04D603" w14:textId="5AFA2590" w:rsidR="00400476" w :rsidRPr="00763AA4" w:rsidRDefault="00763AA4" w:rsidP="00763AA4"><w:pPr><w:spaci ng w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w: hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r><w:rPr><w:r Fonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /></w:rPr><w:tab/><w:t>The idea of tr</w:t></w:r><w:r w:rsidR="00400476" w:rsidRP r="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman " w:cs="Times New Roman"/></w:rPr><w:t>ansformational advertising</w:t></w:r><w: r><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr><w:t></w:t></w:r><w:r w:rsidR="00400476" w:rsidRPr="00763A A4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="T imes New Roman"/></w:rPr><w:t xml:space="preserve"> deals with advertisements th at focus on selling the way that the product will make the consumer feel. Taking a step back from the advertiser's perspective, I want to look through the consume r's. During the late months of summer, all of the commercials transform into backto-school ads. From my personal experience, I would watch the cool and confiden t little girl wearing JC Penny's clothes and believed that if I bought that outfit , I would also have a fantastic social life during my school year. Of course thi s was never the case, clothes are just clothes and have no power to turn a quiet child into an outgoing one. What sold me was that this actress was so relatable to me; the same age, race, and gender. I noticed those comparisons and assumed everything else will fall into place because all that I was missing was JC Penny's clothing. An advertisement needs to be identifiable to its audience to maximize

the potential of gaining that consumer. This means that if Wal-Mart would like to market their easy family dinners, they need to be aware of what the new famil y is. </w:t></w:r></w:p><w:p w14:paraId="6EE77973" w14:textId="77777777" w:rsid R="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4">< w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rP r><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Time s New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml: space="preserve">The TARES tests helps in identifying the five principles for et hical persuasion, the concepts that make up this test are: truthfulness of the m essage, authenticity of the persuader, respect for the persuadee, equity of the appeal, and social responsibility for the common good. </w:t></w:r></w:p><w:p w1 4:paraId="412B1076" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4 " w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w: lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New R oman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr>< w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/></w:rPr><w:tab/><w:t xml:space="preserve">The elements in this assessment t hat I would like to analyze in relation with our topic are authenticity, respect , and social responsibility. Authenticity deals with a combination of integrity a nd personal virtue in action and motivation; genuineness and sincerity in promot ing particular products and services to particular persuadees; loyalty to approp riate persons, causes, duties, and institutions and moral independence and commi tment to principle (Baker and Martinson). This definition provides additional evi dence in my previous notion that in order to properly appeal to a society, the a dvertiser must display genuine acceptance of the society as a whole. One controv ersial issue that American society seems to finally be somewhat accepting to dea ls with gay rights. </w:t></w:r><w:hyperlink r:id="rId8" w:history="1"><w:r w:rs idRPr="00763AA4"><w:rPr><w:rStyle w:val="Hyperlink"/><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="00000 0" w:themeColor="text1"/></w:rPr><w:t>Www.AdRespect.org</w:t></w:r></w:hyperlink ><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="T imes New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> is an entire website that follows which companies demonstrate and therefore promote L GBT equality through advertising. Swedish home furnishing company Ikea is a prof ound example of this; they have been using same-sex couples in their ads since 1 994. Mona Liss, an Ikea spokeswoman, states that Home is the most important place in the world, it's the place where we grow our families, however we define family (Wilke). When the first Ikea ad appeared with a white male couple in 1994, it wa s intended to be a part of a series of non-traditional families. The ad was aire d only once before being pulled because one of the U.S. stores received a bomb t hreat. They didn't attempt the same-sex ads again until twelve years later, when s ociety had began to accept the new definition of family. Kathy Delaney, Presiden t/Chief Creative Officer of the agency handling the campaigns said that there wa sn't even a debate when using a male couple came up the second time, it became a no brainer, gays are a part of the world we live in (Wilke). </w:t></w:r></w:p><w:p w14:paraId="2C23570F" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763 AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rP r><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">The standard behind respect fo r the persuadee deals with the principle that individuals are perfectly capable of making their own decisions on how to conduct their lives according to their o wn personal priorities. For a company to decide to exclude advertising the diver sities of American families, they are discretely demonstrating to their audience that they don't agree with these changes. Although this may not have an effect on most, some people who feel loyalties to a certain brand or company could potent ially adopt those morals. </w:t></w:r></w:p><w:p w14:paraId="62CFAC45" w14:textI d="77777777" w:rsidR="00400476" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:

pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:sp ace="preserve">Dan Cathy is the president of Chic-fil-a, a fast food chain that is never open on Sundays for religious reasons. Cathy openly spoke out against g ay marriage in 2012 and in return has gained a lot of backlash towards the compa ny. Blending this example into the concept of social responsibility for the comm on good, which focuses on the need for professional advertisers to remain sensit ive to and concerned about the wider public interest or common good (Baker and M artinson). By voicing his personal opinion while representing the well-known fra nchise, Cathy automatically correlated Chic-fil-a with anti-gay rights. Not to m ention this was during a very prominent time for the gay rights movement, which many members of society are strongly standing behind. When majority of the publi c want to see progress in a controversial topic, it is not in interest to the co mmon good to openly shut that movement down. The goal in this part of the ethics model is to appeal to responsibility to community over (raw) self-interest, prof it, or careerism (Baker and Martinson). </w:t></w:r></w:p><w:p w14:paraId="387C9E 29" w14:textId="1FCC5D2B" w:rsidR="00C863D2" w:rsidRPr="00C863D2" w:rsidRDefault ="00C863D2" w:rsidP="00C863D2"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/ ><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Time s New Roman"/><w:b/></w:rPr></w:pPr><w:r><w:rPr><w:rFonts w:ascii="Times New Rom an" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr><w:t>Consequ ences and Recommendations</w:t></w:r></w:p><w:p w14:paraId="3E616A51" w14:textId ="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w: rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFo nts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/> </w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Ro man" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml: space="preserve">With the changing face of the average family in advertising, it is important to realize that both the older and modern portrayals of family hav e intended and unintended consequences. Every advertisement comes with consequen ces, whether they match up with the goals of the advertiser or not. With a shift in something as vital and prominent in advertising as the family unit, brands a nd advertisers had a plan of how this shift would affect audiences. Even with th e best of planning, advertising always has affects that no one plans or expects, unintended consequences, which can be good or bad. </w:t></w:r></w:p><w:p w14:p araId="3A386B8F" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w :rsidRDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lin eRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:r Fonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman" /></w:rPr><w:tab/><w:t xml:space="preserve">Families looked very different in ad vertising sixty years ago than they do today and advertisers knew what intended consequences they wanted. In the 1940s and 1950s advertisers aimed their sights on white men. Since they targeted such a specific individual, advertisements cat ered to this profile by featuring white men often in a place of power, never sho wing other ethnicities, and putting women down regularly. Advertisers wanted to reach the decision-maker in the house and felt that making men feel important an d better would make them want to buy certain products. They also wanted to refle ct the typical middle-class family at the time, which was predominantly white fa milies, with a stay-at-home wife, and a strong male presence. At that time, wome n rarely worked, even by 1970 only 46% of women 16 and older were in the work fo rce, and minorities often lived poor. They wanted to make families sitting at ho me, who were able to buy their products, feel represented and give them a sense of belonging with the product. </w:t></w:r></w:p><w:p w14:paraId="21832764" w14: textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="004004 76" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr> <w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Ro man"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times

New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w: t>Along with the intended consequences of vintage advertising, came the unintend ed. These vintage advertisements alienated both women and minorities taking out a large chunk of their possible audience. Studies done on 1970s magazine ads fou nd that advertisements made it look as if women do not make important decisions o r do important things and that a woman's place is in the home. (G</w:t></w:r><w:r w:r sidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:color w:val="000000"/><w:shd w:val="clear" w:c olor="auto" w:fill="FFFFFF"/></w:rPr><w:t>ary L. Sullivan</w:t></w:r><w:r w:rsid RPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Rom an" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">) One 1950s advert isement by Chase and Sandborn went as far as to show a man about to spank his wi fe for not testing his coffee for freshness. The copy reads If he discovers you're s till taking chances on getting flat, stale coffeewoe be unto you! What woman woul d want to purchase a product portraying women as weak, childish and controllable ? Even though advertisers had not planned on affecting females at all, it transl ated into alienating their female audience. And with the lack of minorities in a ds, families of different backgrounds couldn't relate to the products. single-pare nt families were also swept under the rug. Advertisers completely left them out making a huge portion of consumers feeling ignored and discriminated against. Th ey also characterized the American family as unaccepting and rigid, which could have reinforced the misguided ways that society lived on delaying monumental cha nges such as suffrage and the end of racism. </w:t></w:r></w:p><w:p w14:paraId=" 3F8AE405" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRD efault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule=" auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs ="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr><w:tab/><w:t>Over the years, advertisers have tried their best to change with society and therefore needed to change the face of the average family in their ads. Culture shifted towards diversity, more single-parent homes, women as the d ecision makers in the household, and men who are softer and much less in-charge. Advertisers intend to represent the average family as it looks today, using dif ferent ethnicities and therefore connecting with every family in that way. They wanted to reach out and recognize the change of the familial structure. Accordin g to the 2012 Census, the population younger than 5 stood at 49.9 percent minorit y and it also showed a great deal of growth in minority populations since the pre vious year. (Kayne) They also intended to reflect the accepting nature and ideal s that most of society has adopted. They began using same-sex couples in ads and single-parent homes as a norm. People are doing this family thing different tha n they were sixty years ago and advertisers are attempting to make people feel a s if they're as open to different ways of living as society is. The advertising i ndustry as a whole also seems to try preparing people for the world around them. They want to help growth in shadowy areas of our society such as racism and oth er hot societal topics.</w:t></w:r></w:p><w:p w14:paraId="4E5A729A" w14:textId=" 77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rs idP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFont s w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></ w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roma n" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t>This s hift in familial representation also brought with it unintended consequences. Fo r one as progressive as our society is, there are still numerous groups of consu mers that haven't really changed with the times. Therefore, ads exhibiting mixed r ace families and LGBT couples or families tend to alienate buyers who haven't chan ged with the times. Advertisers also didn't realize that in choosing not to reflec t the change in the family structure, they would set their brand up for doom. Ba rilla pasta chose to come out and say they would never use a same-sex couple in their advertising campaigns and lost countless customers who either were involve d in such a relationship or supported it. By claiming they would only portray the classic family in advertisements, the brand suffered an intense boycott and a gr

eat deal of bad press. (Davies) One of the good unintended consequences was the help in changing prejudice. When people begin seeing the modern family structure s on a regular basis all around them, they will begin to get used to the idea. I t will calm social tensions in our society.</w:t></w:r></w:p><w:p w14:paraId="7E EB4F2A" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDef ault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="au to"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs=" Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:a scii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr ><w:tab/><w:t>There were also unintended consequences in other countries when th eir face of advertising began to change. This shift to a general acceptance of d iversity in ads intended to make consumers feel included and represented in all brands, but instead the new advertising made a lot of consumers feel cheated. Th ey found the diversity frustrating. One such case was with a women's clothing bran d, Bayo, which primarily catered to Philippino women. The Philippino brand featu red an advertising campaign showing women of mixed races as beautiful and soon w omen began discussing how they felt it implied that just being Philippino wasn't g ood enough. (Consunji) They about like a brand that identified with their cultur e had chosen to abandon them. They liked the face of advertising as it looked be fore.</w:t></w:r></w:p><w:p w14:paraId="2448FA91" w14:textId="77777777" w:rsidR= "00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w: pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times N ew Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">How companies and brands are handling these familial changes really goes back to wh at classical theory of ethics they run their business by. Barilla plays an inter esting game, because they originally chose to use deontology, claiming that they stood firmly against same-sex couples and felt anyone who did not agree should purchase a different brand of pasta. Then, once they started to really lose a gr eat deal of business, Barilla abandoned their ethics and changed their story. Ma ny companies seem to choose going down the route of using the golden mean theory . They find the happy medium between an all-white boring family and a married ga y couple with a baby. Often, companies use minorities and try to make families r acially mixed or just include couples that can represent the different ethniciti es. </w:t></w:r></w:p><w:p w14:paraId="1EC14D57" w14:textId="77777777" w:rsidR=" 00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP="00763AA4"><w:p Pr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times Ne w Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t>Classic ethics theories a re also present in the way the advertising family used to look and how they look and are now. In the 1950s and 1960s advertisers seemed to play by the ethical r ules of egoism. They didn't worry about how their target audience would affect soc iety. Targeting only white men with money was the perfect way to make their prof it, but advertisers didn't consider how their portrayals of family could affect so ciety. Would suffrage have started sooner had women not been discouraged and bel ittled by advertising? Would racism have disappeared by now if advertising had s topped shoving this idea of the classic family down peoples' throats? The advertiser s did not concern themselves at all with these questions, because they only care d about their bottom line and themselves.</w:t></w:r></w:p><w:p w14:paraId="78C0 D313" w14:textId="1A4AC6E4" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefau lt="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto "/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Ti mes New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:asc ii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr>< w:tab/><w:t xml:space="preserve">By making this shift toward a modern family rep resentation, the advertising industry as a whole chose to use both the utilitari anism theory and the distributive justice theory. In a way, the advertisers seem focused on the greater task at hand, the </w:t></w:r><w:r w:rsidR="00646D44"><w

:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr><w:t xml:space="preserve">representation of a generation </w: t></w:r><w:bookmarkStart w:id="0" w:name="_GoBack"/><w:bookmarkEnd w:id="0"/><w: r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>beginning to forget racism, clas sic family structures and prejudice. Companies don't seem as worried about how they are going to go about introducing these campaigns. They are much more intereste d in how well the shift will turn out for both themselves and society. They want the greater good for everyone involved, including the customers, the brand, the investors, and the business. But they also strive to make sure everyone has an equal opportunity in advertising. They often put every kind of ethnicity in a co mmercial and try to accommodate both their new-school consumers and their old-sc hool consumers. People also get to see one-parent households pretty often and th ey do their best to make every family, whatever color, whatever size and whateve r structure, comfortable and prevalent. They've done away with only one kind of fa mily and now use infinite combinations in their journey through the changing def inition of a family.</w:t></w:r></w:p><w:p w14:paraId="186E8341" w14:textId="1D4 0F0F1" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400476" w:rsidP ="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t>One of th e trickiest parts of this change lies with this awkward point in American societ y where people still consi</w:t></w:r><w:r w:rsidR="007F4AD0"><w:rPr><w:rFonts w :ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr><w:t>der race and sexual preference taboo</w:t></w:r><w:r w:rsidRPr="00763AA4 "><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr><w:t xml:space="preserve"> topics. Many companies probabl y struggle with how they will handle this awkward point. If they stick with a mo re dated family ideal, they may follow their own thoughts on such a controversia l topic, but they are also telling society that they are not ready for where soc iety is going. This alone could take a company down in the tumultuous times of t oday. But advertising the new familial structure and not believing in it would b e considered unethical. At that point, the public feels tricked because the comp any only did what the consumers cried out for. </w:t></w:r></w:p><w:p w14:paraId ="62AE181F" w14:textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsid RDefault="00400476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule ="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w: cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w :rPr><w:tab/><w:t>Since advertising is such a pervasive practice, it is importan t that advertisers pay attention to how the public feels about this change in fa milial structure. There seems to be a pretty torn opinion among the public betwe en the younger generation feeling open and normal about the change and older gen erations typically holding on to the old-school family. Therefore, the advertise rs must do their best to use the golden mean theory of ethics in order to make e veryone happy. Slowly weaning the public off the traditional family will give peop le time to adapt while also catering to the changing view of what a family looks like in today's society. Probably the best plan of action is to advertise both tra ditional families and modern families making everyone feel included and slowly in clude more modern families and fewer traditional ones. Eventually all advertisin g will feature modern families, but the process will have progressed so slowly t hat few will realize the change.</w:t></w:r></w:p><w:p w14:paraId="4BE0505A" w14 :textId="77777777" w:rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00400 476" w:rsidP="00763AA4"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr ><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New R oman"/></w:rPr></w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w :t xml:space="preserve">On the topic of ethics, companies must pay attention to their stand on things as a corporate entity. Are they for or against gay familie

s? What about gay families with children? How do they feel about mixed race coup les and people? In a perfect world everyone would accept everyone and race and s exual preference would never be a problem. Until then, the only ethical way to g o about things, from a corporate platform, is to advertise in a way that is in-l ine with a company's belief system. Don't advertise the modern familial structure if you are only doing so in order to give the people what they want and in turn ke ep your company successful. Practice what you preach. If people don't like a compa ny's views of the world, they should have the option to stop buying from or suppor ting them. </w:t></w:r></w:p><w:p w14:paraId="3E0B79C6" w14:textId="6B3EDB69" w: rsidR="00400476" w:rsidRPr="00763AA4" w:rsidRDefault="00763AA4" w:rsidP="007F4AD 0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr> </w:pPr><w:r w:rsidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:h Ansi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr><w:t>Conclusion</w: t></w:r></w:p><w:p w14:paraId="79D5B8C2" w14:textId="77777777" w:rsidR="00763AA4 " w:rsidRDefault="00763AA4" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="480" w: lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:ascii="Times New R oman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:r sidRPr="00763AA4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>The changing view of what a modern f amily resembles will continue to change and raise issues of ethical concern amon g our society. After completing our analysis of this topic and conducting our r esearch, we have realized that there are many things to consider when making suc h prominent changes in the advertising industry. Because of the pervasive nature of the industry, it is vital that advertisers take into account different viewp oints and cultures of their audiences. As our society continues to evolve, adver tisers should consider our society's views while catering to their own while being sure to realize that the right way to advertise will never be static.</w:t></w:r> </w:p><w:p w14:paraId="5B1EDBAA" w14:textId="77777777" w:rsidR="00740593" w:rsid RDefault="00740593" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule ="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w: hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr></w:p><w:p w14:p araId="5B670A33" w14:textId="77777777" w:rsidR="00740593" w:rsidRDefault="007405 93" w:rsidP="007F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr></w:p><w:p w14:paraId="1AFF2072" w14:textId="77777777" w:rsidR="00740593" w:rsidRDefault="00740593" w:rsidP="007 F4AD0"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720 "/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Ti mes New Roman"/></w:rPr></w:pPr></w:p><w:p w14:paraId="488C67B1" w14:textId="777 77777" w:rsidR="00740593" w:rsidRDefault="00740593" w:rsidP="007F4AD0"><w:pPr><w :spacing w:line="480" w:lineRule="auto"/><w:ind w:firstLine="720"/><w:rPr><w:rFo nts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/> </w:rPr></w:pPr></w:p><w:p w14:paraId="47389DA4" w14:textId="77777777" w:rsidR=" 00740593" w:rsidRPr="00740593" w:rsidRDefault="00740593" w:rsidP="00740593"><w:p Pr><w:spacing w:line="480" w:lineRule="auto"/><w:jc w:val="center"/><w:rPr><w:rF onts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ><w:b/></w:rPr></w:pPr><w:r w:rsidRPr="00740593"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:b/></w:rPr><w:t >Works Cited</w:t></w:r></w:p><w:p w14:paraId="620464CF" w14:textId="77777777" w :rsidR="00740593" w:rsidRPr="00877BBD" w:rsidRDefault="00740593" w:rsidP="007405 93"><w:pPr><w:widowControl w:val="0"/><w:autoSpaceDE w:val="0"/><w:autoSpaceDN w :val="0"/><w:adjustRightInd w:val="0"/><w:spacing w:line="480" w:lineRule="auto" /><w:ind w:left="720" w:hanging="720"/><w:rPr><w:rFonts w:ascii="Times New Roman " w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:r Pr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr ><w:t xml:space="preserve">Alpert, Emily. "Interracial Couples Increasingly Comm on." </w:t></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New R oman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><

w:i/><w:iCs/></w:rPr><w:t>Los Angeles Times</w:t></w:r><w:r w:rsidRPr="00877BBD" ><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Time s New Roman" w:cs="Times New Roman"/></w:rPr><w:t>. N.p., 31 Aug. 2013. Web. 3 N ov. 3013.</w:t></w:r></w:p><w:p w14:paraId="5D9C36EF" w14:textId="77777777" w:rs idR="00740593" w:rsidRPr="00805DF4" w:rsidRDefault="00740593" w:rsidP="00740593" ><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Tim es New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/><w:szCs w:val="32"/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFo nts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:c s="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:t xml:space="preserve">Baker , Sherry, and David L. Martinson. "The TARES Test: Five Principles for Ethical < /w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w :val="32"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:as cii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:t xml:space="preserve">Persuasion." MyWeb. Journal of Mass Media Ethics , n.d. Web. 10 Nov 2013. </w:t></w:r><w:r w: rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambri a" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr ><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Rom an" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:sz Cs w:val="32"/></w:rPr><w:t>&lt;http://www.myweb.wwu.edu/karlberg/498/readings/T ARES.pdf&gt;.</w:t></w:r></w:p><w:p w14:paraId="4CF45194" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00877BBD" w:rsidRDefault="00740593" w:rsidP="00740 593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii= "Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w :rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/></w:rPr><w:t>Barker, Robert. "Role Theory." N.p., 1 S ept. 2001. Web. 17 Oct. 2013.</w:t></w:r></w:p><w:p w14:paraId="53EA840A" w14:te xtId="77777777" w:rsidR="00740593" w:rsidRPr="00877BBD" w:rsidRDefault="00740593 " w:rsidP="00740593"><w:pPr><w:widowControl w:val="0"/><w:autoSpaceDE w:val="0"/ ><w:autoSpaceDN w:val="0"/><w:adjustRightInd w:val="0"/><w:spacing w:line="480" w:lineRule="auto"/><w:ind w:left="720" w:hanging="720"/><w:rPr><w:rFonts w:ascii ="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii=" Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times Ne w Roman"/></w:rPr><w:t xml:space="preserve">Cavan Sieczowski. "Barilla Pasta Won t Feature Gay Families in Ads." </w:t></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w :rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roma n" w:cs="Times New Roman"/><w:i/><w:iCs/></w:rPr><w:t>Huffington Post</w:t></w:r ><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia ="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>. N. p., 26 Sept. 2013. Web. 3 Nov. 2013.</w:t></w:r></w:p><w:p w14:paraId="66D85556" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00805DF4" w:rsidRDefault="0 0740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w :rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">Consunji, Bianca. "Twitter Users Upset Over Mixed Race Fashi on Campaign." </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Ti mes New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/ ><w:t xml:space="preserve">Mashable. </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rP r><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t>N.p., 05 Jun 2012. Web. 13 Nov 2013. &lt;http://mas hable.com/2012/06/05/bayo-mixed-</w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w: rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman "/></w:rPr><w:tab/><w:t>race-ad-campaign/&gt;.</w:t></w:r></w:p><w:p w14:paraId= "144EBF0D" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00805DF4" w:rsidR Default="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule=

"auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:c s="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w: rPr><w:t xml:space="preserve">Davies, Lizzy. "Pasta firm Barilla boycotted over classic family remarks." theguardian. The </w:t></w:r><w:r w:rsidRPr="00805DF4 "><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">Guardian, 26 Sep 2013. Web. 13 Nov 2013. </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii ="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w: tab/><w:t>&lt;http://www.theguardian.com/world/2013/sep/26/pasta-firm-barilla-bo ycott-gay&gt;.</w:t></w:r></w:p><w:p w14:paraId="2C042466" w14:textId="77777777" w:rsidR="00740593" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spaci ng w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w: hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr=" 00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w :cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Gary L. Sullivan, P.J. OConnor. n. page. </w:t></w:r><w:hyperlink r:id="rId9" w:history="1"><w:r w:rsi dRPr="00805DF4"><w:rPr><w:rStyle w:val="Hyperlink"/><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>http://li nk.springer.com/article/10.1007/BF00287788</w:t></w:r></w:hyperlink></w:p><w:p w 14:paraId="35F52C41" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00B2658 A" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w :lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00B2658A"><w:rPr> <w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Gower, Karla. </w:t></w:r><w:r w: rsidRPr="00B2658A"><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:h Ansi="Cambria" w:cs="Times New Roman"/><w:i/><w:iCs/></w:rPr><w:t>Legal and Ethi cal Considerations for Public Relations</w:t></w:r><w:r w:rsidRPr="00B2658A"><w: rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="T imes New Roman"/></w:rPr><w:t xml:space="preserve">. 2nd ed. Long Grove, IL: </w :t></w:r><w:r><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi= "Cambria" w:cs="Times New Roman"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00B2658A "><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w: cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Waveland Press, Inc. , 2 008. 13-17. Print. </w:t></w:r></w:p><w:p w14:paraId="19AF933B" w14:textId="7777 7777" w:rsidR="00740593" w:rsidRPr="00877BBD" w:rsidRDefault="00740593" w:rsidP= "00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w: ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Tim es New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:asci i="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr><w:t xml:space="preserve">"HOW MANY ADVERTISEMENTS IS A PERSO N EXPOSED TO IN A DAY?." ams.aaa. </w:t></w:r><w:r><w:rPr><w:rFonts w:ascii="Tim es New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Rom an"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="T imes New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New R oman"/></w:rPr><w:t xml:space="preserve">N.p., n.d. </w:t></w:r><w:r w:rsidRPr=" 00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAns i="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr ="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hA nsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve"> Web. 4 Nov 2013. </w:t></w:r><w:r><w:rPr><w:rFonts w:ascii="Times New Roman" w:e astAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t ab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w :eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w :t>&lt;https://ams.aaaa.org//eweb/upload/FAQs/adexposures.pdf&gt;.</w:t></w:r></ w:p><w:p w14:paraId="7FAFFB32" w14:textId="77777777" w:rsidR="00740593" w:rsidRP r="00805DF4" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:li ne="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi=" Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00805DF

4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Ti mes New Roman"/></w:rPr><w:t xml:space="preserve">Kayne, Eric. "Census: White ma jority in U.S. gone by 2043." http://usnews.nbcnews.com/. NBC </w:t></w:r><w:r w :rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space="preserve">News, 13 Jun 2013. Web. 13 Nov 2013. </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w: rFonts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman "/></w:rPr><w:tab/><w:t>&lt;http://usnews.nbcnews.com/_news/2013/06/13/18934111census-white-majority-in-us-</w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFon ts w:ascii="Times New Roman" w:hAnsi="Times New Roman" w:cs="Times New Roman"/>< /w:rPr><w:tab/><w:t>gone-by-2043&gt;.</w:t></w:r></w:p><w:p w14:paraId="1D44B948 " w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00805DF4" w:rsidRDefault=" 00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/>< w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr></w:pPr><w:r w:rsid RPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w :hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w: t xml:space="preserve">Michael, Wilke. "Ikea Revisits Gay Couples, While Southwe st Airlines, Sears and Spring </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rF onts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w: cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr=" 00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAns i="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:t xml :space="preserve">Enter Market." AdRespect . Ad Respect Advertising Education Pr ogram , n.d. Web. 10 </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:as cii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD" ><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:t xml:space="p reserve">Nov 2013. </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:asci i="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/><w:szCs w:val="32"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD">< w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times Ne w Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:t>&lt;http://www .adrespect.org/common/news/reports/detail.cfm?Classification=new</w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cam bria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w: rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w :szCs w:val="32"/></w:rPr><w:t>s&amp;QID=3577&amp;ClientID=11064&amp;BrowseFlag= 1&amp;Keyword=&amp;StartRow=1&amp;TopicID=4</w:t></w:r><w:r w:rsidRPr="00805DF4" ><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w:rPr><w:tab/></w:r><w: r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Ca mbria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/><w:szCs w:val="32"/></w :rPr><w:t>04&amp;subnav=adcolumn&amp;subsection=adcolumn&gt;.</w:t></w:r></w:p>< w:p w14:paraId="7084CC68" w14:textId="77777777" w:rsidR="00740593" w:rsidRDefaul t="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto" /><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w :rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">"Newsroom: 201 0 Census Shows Interracial and Interethnic Married Couples Grew by 28 </w:t></w: r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsi a="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:tab/></ w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastA sia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t xml :space="preserve">Percent over Decade." U.S. Census Bureau. N.p., 06 september 2 013. Web. 4 Nov </w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:ascii=" Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New

Roman"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii ="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times Ne w Roman"/></w:rPr><w:t>2013. &lt;http://www.census.gov/newsroom/releases/archive s/2010_census/cb12-</w:t></w:r><w:r w:rsidRPr="00805DF4"><w:rPr><w:rFonts w:asci i="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times N ew Roman"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:as cii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t>68.html&gt;.</w:t></w:r></w:p><w:p w14:paraId="31A2960 9" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00B2658A" w:rsidRDefault= "00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/> <w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times N ew Roman" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00B2658A"><w:r Pr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Ti mes New Roman"/></w:rPr><w:t xml:space="preserve">Sheehan, Kim. </w:t></w:r><w:r w:rsidRPr="00B2658A"><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/><w:i/><w:iCs/></w:rPr><w:t>Controversi es in Contemporary Advertising</w:t></w:r><w:r w:rsidRPr="00B2658A"><w:rPr><w:rF onts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">. Thousand Oaks, CA: Sage </w:t></w:r> <w:r><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:tab/></w:r><w:r w:rsidRPr="00B2658A"><w:rPr> <w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Publications, Inc., 2004. 53-61. Print. </w:t></w:r></w:p><w:p w14:paraId="4562B29B" w14:textId="77777777" w:rsid R="00740593" w:rsidRPr="00805DF4" w:rsidRDefault="00740593" w:rsidP="00740593">< w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="Cambria" w:hAnsi="Times New Roman" w:cs="Times New Roman "/></w:rPr></w:pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/ ></w:rPr><w:t>"The Changing Nature of the American Household." N.p., n.d. Web. 7 Nov. 2013.</w:t></w:r></w:p><w:p w14:paraId="766ACE41" w14:textId="77777777" w: rsidR="00740593" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="480" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Times New Roman" w:eas tAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr></w: pPr><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastA sia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></w:rPr><w:t x ml:space="preserve">"The Free Dictionary." </w:t></w:r><w:r w:rsidRPr="00877BBD" ><w:rPr><w:rFonts w:ascii="Times New Roman" w:eastAsia="MS Mincho" w:hAnsi="Time s New Roman" w:cs="Times New Roman"/><w:i/><w:iCs/></w:rPr><w:t>The Free Diction ary.</w:t></w:r><w:r w:rsidRPr="00877BBD"><w:rPr><w:rFonts w:ascii="Times New Ro man" w:eastAsia="MS Mincho" w:hAnsi="Times New Roman" w:cs="Times New Roman"/></ w:rPr><w:t xml:space="preserve"> N.p., n.d. Web. 7 Nov. 2013.</w:t></w:r></w:p>< w:p w14:paraId="7A778DAB" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr="00 B2658A" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line="4 80" w:lineRule="auto"/><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="MS Mincho" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr></w:pPr><w:r w:rsidRPr="00B26 58A"><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="Times New Roman" w:hAnsi="Ca mbria" w:cs="Times New Roman"/></w:rPr><w:t xml:space="preserve">Wright, Kevin. "The Critics on the Critics: How Influential Are Their Opinions </w:t></w:r><w:r w:rsidRPr="00B2658A"><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="Times New R oman" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:tab/><w:t xml:space=" preserve">Anyway?" </w:t></w:r><w:r><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsi a="Times New Roman" w:hAnsi="Cambria" w:cs="Times New Roman"/></w:rPr><w:tab/></ w:r><w:r w:rsidRPr="00B2658A"><w:rPr><w:rFonts w:ascii="Cambria" w:eastAsia="Tim es New Roman" w:hAnsi="Cambria" w:cs="Times New Roman"/><w:i/><w:iCs/></w:rPr><w :t>Record-Eagle.com</w:t></w:r><w:r w:rsidRPr="00B2658A"><w:rPr><w:rFonts w:asci i="Cambria" w:eastAsia="Times New Roman" w:hAnsi="Cambria" w:cs="Times New Roman "/></w:rPr><w:t>. Traverse City Record-Eagle, 03 Aug. 2007. Web.</w:t></w:r></w: p><w:p w14:paraId="5782D547" w14:textId="77777777" w:rsidR="00740593" w:rsidRPr= "00877BBD" w:rsidRDefault="00740593" w:rsidP="00740593"><w:pPr><w:spacing w:line

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