Making English Teaching Easy

evian live young

Note Taking- Instructions:
Watch the Evian Roller Babies Advertisement and fill in the boxes below. You may watch the advertisement more than once.
What product is being advertised? What colours are most prominent in this advertisement?

What is happening in the advertisement? Give a short description.

What props are used?

What

advertising/persuasive

techniques that are used in this advertisement? E.g. rhetorical questions, imperative verbs, music, superlative, brand name, colour, visuals etc.

What sounds do you hear?

Who are the target audience? Think about why you think the advertisement is aimed at this particular group of people.
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Making English Teaching Easy

Analysis of a

TV Advertisement
Essay Plan
1. Introduction - a brief explanation of what advertising is and introduce the advertisement you are analysing 2. Description of the advertisement What happens in the advertisement? What colours, props are used? What sounds do you hear? 3. Who do you think the target audience is? Give a brief explanation explaining why you feel the advertisement is aimed at this particular group of people. 4. Persuasive/Advertising techniques A series of paragraphs describing the persuasive techniques used in this advertisement and explain what makes them effective.
Example:

This advertisement uses a number of persuasive techniques. One techniques used is ...... It is effective because .....

5. Conclusion: Summarise aspects of the advert you liked and/or disliked. Do you think this advert is successful in reaching its target audience? Does it achieve its purpose? Why/why not?