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  • Growth Strategy

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    Priyanka Kelgandre
    137 views7 pages
    The document outlines Dabur India's growth strategy which includes expanding their presence in existing categories, innovating products through renovation and research and development, and acquiring companies like Fem Care, Hobi Group, and Namaste Laboratories to strengthen their portfolio. It cites competitive pricing, original products and services, strong R&D, distribution channels, and business alliances as reasons for their success. The future scope discussed includes improving marketing, expanding internationally, and pursuing takeover/merger opportunities.

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    growth strategies of dabur india

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    The document outlines Dabur India's growth strategy which includes expanding their presence in existing categories, innovating products through renovation and research and development, and acquiring companies like Fem Care, Hobi Group, and Namaste Laboratories to strengthen their portfolio. It cites competitive pricing, original products and services, strong R&D, distribution channels, and business alliances as reasons for their success. The future scope discussed includes improving marketing, expanding internationally, and pursuing takeover/merger opportunities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    137 views7 pages

    Growth Strategy

    Uploaded by

    Priyanka Kelgandre
    The document outlines Dabur India's growth strategy which includes expanding their presence in existing categories, innovating products through renovation and research and development, and acquiring companies like Fem Care, Hobi Group, and Namaste Laboratories to strengthen their portfolio. It cites competitive pricing, original products and services, strong R&D, distribution channels, and business alliances as reasons for their success. The future scope discussed includes improving marketing, expanding internationally, and pursuing takeover/merger opportunities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 7

    Growth Strategy

    Our differentiation is the herbal and ayurvedic platform

    Expand Innovate Acquire

    Expand
    Strengthening presence in existing categories

    Maintain dominant share Expand market shares in other categories

    Calibrated international expansion

    Innovate

    Strong focus on innovation

    Renovation of existing products

    Research and Development

    Acquire
    Acquisition of Fem Care in 2009 Acquisition of Hobi Group Completed the acqquisition of Hobi Group, Turkeyy for a total consideration of US$ 69 Million on October 7, 2010

    Acquisition of Namaste Laboratories


    Acquisition of US based Namaste Laboratories LLC on January 1, 2011 Total consideration paid for the 100% stake was US$100 million Sales for Namaste during Q4 FY11 were Rs. 118.5 crores.

    Reasons for Success


    Competitive pricing The services/products offered are original Dabur Indias R & D unit keeps it a frontrunner in FMCG Distribution chain Having alliances with other strong and popular businesses

    Future Scope
    An effective marketing strategy Function internationally Takeover and merger opportunities could be explored for dabur india and used to acquire new customers, new resources and enter new markets.

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