CROMA

India's first large format specialist retail chain for consumer electronics and durables

Infiniti Retail operates Croma, a wholly owned subsidiary of Tata Sons, the holding company of the Tata Group.The company has a technical and sourcing agreement with Australian retail giant Woolworths. Infiniti Retail owns and runs retail operations, Woolworths provides technical support and strategic sourcing facilities through its global network.

Location
Metros & tier II cities of Gujrat & Punjab, No stores in eastern india 40% stores located in malls

Outlets (As of Oct12) Total- 82

MUM- 18, PUNE-8 (kumar pacific, Phoenix, Pulse, SGS, Wanowrie, kothrud, Aundh, pimpri) NCR-20 BLR- 13 HYD- 5 CHNN- 4 Ahmdbd-4 Surat-2 Chndgrh-2

Aurangabad , vadodara, Rajkot, Amritsar, Jalandhar, Ludhiana-1

products

phones computers entertainment home appliances kitchen appliances cameras gaming accessories

total 6000

brands 180
categories: Electronic Store Croma Zip stores:- offers travelers a variety of electronic devices and accessories
including laptops, cell phones etc. (Located at airports)

Croma Kiosks online E-store:- www.cromaretail.com.

Brand Philosophy

If service wasn't important,

If technology wasn't complex,

If variety wasn't confusing,

We would have no reason to be in business. We help you buy.

Key People
Mr R. K. Krishna Kumar : Chairman

Mr. Ajit Joshi CEO & MD

Financial data
Annual total sale for fiscal 2011-12: 2000cr (29% growth) Annal sale of Own brand of electronics- (Chroma Private Label): 130cr (50% growth)

Competitors
E-zone(future group) Next Reliance digital Vijay sales (based in western india with 37 outlets)

tag line We help you buy

Promotion
Dasara- 5% off, 500 rs gift voucher for purchase of Rs. 5000 or more Enrolment for Tata membership card, valid at most of the tata outlets including Tanishq, Westside, Star bazaar, Ginger & Taj hotels, Voltas, Tata docomo, Titan etc