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  • 4 P's of Pakona's Products.: Submitted By: Hunny Goyal (14) Parth Shah (44) Nilay Thakkar

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    Pakona deals in product packaging machines, with prices around 20 lacs depending on customization. They have a technological advantage over competitors in providing quick customization services. Pakona has manufacturing plants in Vadodara and marketing/sales departments in Mumbai and India, with help centers in countries where they do business. They promote through trade expos and rely on word-of-mouth due to their quality services.

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    4 p's assignment on b2b marketing

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    4 P's

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    Pakona deals in product packaging machines, with prices around 20 lacs depending on customization. They have a technological advantage over competitors in providing quick customization services. Pakona has manufacturing plants in Vadodara and marketing/sales departments in Mumbai and India, with help centers in countries where they do business. They promote through trade expos and rely on word-of-mouth due to their quality services.

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    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    32 views2 pages

    4 P's of Pakona's Products.: Submitted By: Hunny Goyal (14) Parth Shah (44) Nilay Thakkar

    Uploaded by

    hunnygoyal
    Pakona deals in product packaging machines, with prices around 20 lacs depending on customization. They have a technological advantage over competitors in providing quick customization services. Pakona has manufacturing plants in Vadodara and marketing/sales departments in Mumbai and India, with help centers in countries where they do business. They promote through trade expos and rely on word-of-mouth due to their quality services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    4 P's of Pakona's Products.

    Submitted By: Hunny Goyal (14) Parth Shah (44) Nilay Thakkar (51)

    Price
    Price of Pakona products are in around 20 lacs. Pricing is decide on the base of customization. Pakona provide premium products with best services so their pricing according to that. Pakona spread over 72 counters so this will also affecte to their pricing.

    Product
    Pakona basically deal in Product packaging machines. They are at least secure a good position in domestic & international market. Pakona had technological advantage. No other local manufactures are proved this type of quick services and complete product customization. These are the main advantage of Pakona.

    Place
    Pakona's Manufacturing plant is located at vadodara. Their marketing & sales department located at Mumbai, India. Their help centres also locate in the each countries where they doing business. Pakona provide all machinery from two manufacturing plants that located at vadodara.

    Promotion
    Pakona participate in tec. Expo held by Germany. They also participate in many other Expos that organize by many countries. Pakona provide the best services so they have best promotional tool is word of mouth.

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