OGILVY & MATHER

Ford Flexifuel Campaign

PRESENTED BY: LATIKA SHARMA(13327)

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OUTLINE Overview of Ogilvy & Mather Achievements Ford Flexifuel campaign Flexifuel campaign awards & recognitions References

OGILVY & MATHER

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night."

International advertising, marketing and PR agency based in Manhattan,U.S.A. WPP company Key people: Miles Young,CEO and Tham Khai Meng,CCO Clients: AmEx,Louis Vuitton,Amway etc.

ACHIEVEMENTS
2002: Leader of the Year Award: Miller Brewing Co. Switcharoo 2006: National Organization of Woman (NOW) awarded O&M with the 2006 "Image of Women Award" for the "Real Beauty" exhibit created for Dove 2012: Cannes Lions named the agency Network of the Year 2013: Cannes Lions winners second year in a row So Paulo office also secured Cannes Lions' Agency of the Year

Ford Flexifuel Ad Campaign

"Animals in the womb"
TV ad, print ads,dedicated microsite Tagline "For the Next Generation" Promotes Flexifuel technology : reduction in CO2 emissions Creative directors: Bjrn Sthl and Andy Dibb Art directors: Attila Kiraly and Hasse Elander

AWARDS & RECOGNITIONS

Won 3 silvers for Best use of music, Editing and Original music scoring at the London International Awards Ceremony Spot of the Week on the American advertising communitys site Adcritic. Spot of the Week at the European equivalent: Lrzers Archive Best Environmental Car 2006 by Green Motorists

REFERENCES O&M website: www.ogilvy.com www.marketingmagazine.co.uk