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DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDITS MARKS

ASSIGNMENT WINTER 2013 BBA 5 BBR 504 VISUAL MERCHANDISING B1805 2 30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.No 1

Questions

Marks

Total Marks

What are the common challenges in visual merchandising? What are the ways to overcome the visual merchandising challenges? Concept of Visual Merchandising Challenges in Visual Merchandising Ways to overcome the Visual Merchandising challenges 2 4 4 10

Explain the various types of retail stores. Describe the significance of store location. Explanation of types of retail stores Significance of store location 6 4 10

What are the objectives of store design? Discuss the important merchandise presentation strategies. Meaning of store design Objectives of Store design Merchandise presentation Strategies 2 3 5 10

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