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Assignment Drive WINTER 2013 Program BBA Semester 5 Subject Code & Name BBR 504 Visual Merchandising BK Id B1805 Credits 2 Marks 30
Assignment Drive WINTER 2013 Program BBA Semester 5 Subject Code & Name BBR 504 Visual Merchandising BK Id B1805 Credits 2 Marks 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q.No 1
Questions
Marks
Total Marks
What are the common challenges in visual merchandising? What are the ways to overcome the visual merchandising challenges? Concept of Visual Merchandising Challenges in Visual Merchandising Ways to overcome the Visual Merchandising challenges 2 4 4 10
Explain the various types of retail stores. Describe the significance of store location. Explanation of types of retail stores Significance of store location 6 4 10
What are the objectives of store design? Discuss the important merchandise presentation strategies. Meaning of store design Objectives of Store design Merchandise presentation Strategies 2 3 5 10