YSP504/3 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

Academic Session 2013/2014 The use of social media: An exploratory study of Email, Facebook, Twitter and Youtube among public relations practioners. PREPARED BY Gomala A/P Sukumaran

PREPARED FOR Dr. Hasrina Mustafa

CHAPTER 1 1.1 RESEARCH TOPIC The use of social media: An exploratory study of Email, Facebook, Twitter and Youtube among public relations practioners.

1.2 BACKGROUND OF STUDY