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    Difficulties in Appliying Scientific Methods To Marketing Research

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    umangwar
    There are several difficulties in applying scientific methods to marketing research. First, researchers may try to fit results to what clients want to hear rather than conducting an exhaustive study. Second, measuring instruments are often inaccurate since they rely on human participants. Third, when respondents realize they are being measured, their responses and behavior change, influencing the results. Fourth, marketing research must be completed within tight timeframes to avoid competitors capturing the market first. Finally, testing hypotheses and gaining understanding of human subjects is complex since reactions vary between individuals and over time.

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    Difficulties in Appliying Scientific Methods To Marketing Research

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    umangwar
    73 views11 pages
    There are several difficulties in applying scientific methods to marketing research. First, researchers may try to fit results to what clients want to hear rather than conducting an exhaustive study. Second, measuring instruments are often inaccurate since they rely on human participants. Third, when respondents realize they are being measured, their responses and behavior change, influencing the results. Fourth, marketing research must be completed within tight timeframes to avoid competitors capturing the market first. Finally, testing hypotheses and gaining understanding of human subjects is complex since reactions vary between individuals and over time.

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    There are several difficulties in applying scientific methods to marketing research. First, researchers may try to fit results to what clients want to hear rather than conducting an exhaustive study. Second, measuring instruments are often inaccurate since they rely on human participants. Third, when respondents realize they are being measured, their responses and behavior change, influencing the results. Fourth, marketing research must be completed within tight timeframes to avoid competitors capturing the market first. Finally, testing hypotheses and gaining understanding of human subjects is complex since reactions vary between individuals and over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Flag for inappropriate content
    Download as pptx, pdf, or txt
    73 views11 pages

    Difficulties in Appliying Scientific Methods To Marketing Research

    Uploaded by

    umangwar
    There are several difficulties in applying scientific methods to marketing research. First, researchers may try to fit results to what clients want to hear rather than conducting an exhaustive study. Second, measuring instruments are often inaccurate since they rely on human participants. Third, when respondents realize they are being measured, their responses and behavior change, influencing the results. Fourth, marketing research must be completed within tight timeframes to avoid competitors capturing the market first. Finally, testing hypotheses and gaining understanding of human subjects is complex since reactions vary between individuals and over time.

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    of 11

    DIFFICULTIES IN APPLIYING SCIENTIFIC METHODS TO MARKETING RESEARCH

    PRESENTED BY ISMAIL AYAZ RUKNUDDIN MBA 2ND SEM 2AB11MBA06


    2/28/2014

    WHAT IS MARKETING RESEARCH?


    MR involves a) Systematic problem analysis b) Model building c) Fact finding method
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    2/28/2014

    SCIENTIFIC METHOD IN RESEARCH

    MEANING
    Scientific Research is one which yields the same results when repeated by different individuals.
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    2/28/2014

    DIFFICULTIES IN APPLYING SCIENTIFIC METHOD TO MARKETING RESEARCH


    Role of investigation Inaccuracy of measuring instrument Influence of measurement Pressure of time-frame Testing Hypothesis Complexity of the subject

    2/28/2014

    1. ROLE OF INVESIGATION

    Organizations are client of researcher. Sometimes the investigator tries to fit the results which are readily acceptable to client. This is possible when the investigator manipulates the data or does not conduct an exhaustive study.
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    2/28/2014

    2. INACCURACY OF MEASURING INSTRUMENT


    Inaccuracy of measurement separate Scientific and unscientific Method. Since human beings are participants, invariably creeps in. most of the information obtained from the respondent is qualitative in nature.
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    2/28/2014

    3. INFLUENCE IN MEASUREMENT
    In physical science, the researcher can repeat an experiment any time to get the same results. This is not in case with Marketing Research. When a respondent realizes that he is being measured, his response and behavior undergoes a change. Because, human reaction change quickly.
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    4. TIME PRESSURE
    Marketing Research must be conduct and completed within a given time-span. If more time is consumed in conducting the research, competitors might enter and capture the market.
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    2/28/2014

    5. TESTING OF HYPOTHESIS
    Any Hypothesis in Marketing Research must be tested. Thus, experimentation has to be resorted to. In Marketing Research, it is almost impractical to carryout experiment due to many factors which come in the way.
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    2/28/2014

    6. COMPLEXITY OF THE SUBJECT


    The subject becomes very complex, due to the fact that it is human being, who interacts with the researcher. Human reaction varies from time to time. Different individual react differently for a given stimuli.
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    2/28/2014

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