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Sales planning involves strategy, setting profit-based sales targets, quotas, sales forecasting, demand management and the

writing and execution of a sales plan. A sales plan is a strategic document that outlines the business targets, resources and sales activities. It [1] [2] typically follows the lead of the marketing plan, strategic planning and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services. A sales management process is a summary of the activities you need your sales managers to do, along with timing, frequency, and expected outcomes that you can verify.

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