BRANDING MANUAL

JL DESIGN

LOGO VERSIONS
My logo is very simple and clean and not very complicated. However there are a few guidelines I follow when using my logo.
Text: MavenProLight300-Regular 85 px

MAIN LOGO:
This is the main version of my logo. It is to be used Online only. If you have to use this logo anywhere else then online, you must have my permission.

JL
100 px Fill: Solid #d8222b

100 px

Text: MavenProLight300-Regular 75 px 85 px

MAIN LOGO STATIONERY VERSION:

This is the stationery version of my logo. It can be used for stationery or mock-ups. If you have to use this logo anywhere else then on stationery or in mock-ups, you must have my permission.

85 px

Fill: Solid #3b3c3d

Text: MavenProLight300-Regular 85 px

B/W VERSION
This is the B/W main version of my logo. It is to be used in place of the main version when that version cannot be used. This logo is not normally used therefor you must have my permission if you want to use it.

JL
Fill: Solid #5a5a5a 100 px

100 px

MINIMUM SIZE
The minimum size for this logo is 50 by 50 px

COLOR CHOICE
JL Design was created using 3 distinct colors.

Dark Red: HEX: D8222B RGB: 216,34,43

3B3C3D: HEX: 3B3C3D RGB:59,60,61

Vanilla Ice Cream: HEX: FCF9F0 RGB: 252,249,240

FONT CHOICE
The reason we chose the fonts we did is because of two things. The first thing is that they are very readable from any angle or distance. The second reason is that they are clean fonts, clean and simple.

Maven Pro Light 300

ABCD
Maven Pro Regular

Maven Light Pro 300 is used as the main font for the logo. It must only be used for the logo and nothing else.

ABCD ABCD
Open Sans Regular

Maven Pro Regular is used as the main headline font. All headlines must use this font. This font is to be used in stationery, documents etc.

Open Sans Regular is used as the main body copy font. All body copy must use this font. This font is also to be used on the web, only this font may be used on the web.