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    Creative Leadback Off AOL Homepage Drives ROI and Brand Awareness For Floral Company

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    dumitrascumihaela454545
    A floral company wanted to increase brand awareness and sales leading up to Mother's Day. Advertising.com worked with them on a solution using creative leadback targeting on the AOL homepage. This allowed the company's ad to re-target users who saw it initially on AOL across over 6,000 other sites. Over a 13 day campaign, the company saw a return on investment of $2.32 for every $1 spent and a 34% conversion rate, delivering over 20 million impressions and generating significant brand awareness during the holiday season.

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    Creative Leadback Off AOL Homepage Drives ROI and Brand Awareness For Floral Company

    Uploaded by

    dumitrascumihaela454545
    22 views1 page
    A floral company wanted to increase brand awareness and sales leading up to Mother's Day. Advertising.com worked with them on a solution using creative leadback targeting on the AOL homepage. This allowed the company's ad to re-target users who saw it initially on AOL across over 6,000 other sites. Over a 13 day campaign, the company saw a return on investment of $2.32 for every $1 spent and a 34% conversion rate, delivering over 20 million impressions and generating significant brand awareness during the holiday season.

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    creativity

    Original Title

    Creative Lead

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    A floral company wanted to increase brand awareness and sales leading up to Mother's Day. Advertising.com worked with them on a solution using creative leadback targeting on the AOL homepage. This allowed the company's ad to re-target users who saw it initially on AOL across over 6,000 other sites. Over a 13 day campaign, the company saw a return on investment of $2.32 for every $1 spent and a 34% conversion rate, delivering over 20 million impressions and generating significant brand awareness during the holiday season.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    22 views1 page

    Creative Leadback Off AOL Homepage Drives ROI and Brand Awareness For Floral Company

    Uploaded by

    dumitrascumihaela454545
    A floral company wanted to increase brand awareness and sales leading up to Mother's Day. Advertising.com worked with them on a solution using creative leadback targeting on the AOL homepage. This allowed the company's ad to re-target users who saw it initially on AOL across over 6,000 other sites. Over a 13 day campaign, the company saw a return on investment of $2.32 for every $1 spent and a 34% conversion rate, delivering over 20 million impressions and generating significant brand awareness during the holiday season.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Case Study

    Creative leadback off AOL homepage drives ROI and brand awareness for oral company
    Challenge
    A leading orist and gift provider wanted to increase brand awareness and drive sales at an efficient cost per order in the days leading up to Mothers day. They came to Advertising.com knowing we have effective branding solutions that scale across the network.

    Solution
    Advertising.com worked with the client on a solution that leveraged their AOL homepage buy using creative leadback targeting. Advertising.com re-targeted users who might not have converted upon initial viewing of the clients ad on the AOL homepage. As a result, Advertising.com was able to serve the ad again to any user who saw it on the AOL homepage no matter where that user subsequently went on our network of over 6,000 sites. Since consumers had already seen the ad once on the AOL homepage which averages over 12MM unique visitors a day consumer brand awareness grew signicantly by viewing the clients ad repeatedly as they navigated the web.

    Results

    Over the 13 day campaign, the client saw an ROI of $2.32 and a conversion rate of 34%. With over 20MM impressions delivered across the network, signicant holiday awareness was generated; the client knew they were reaching consumers who were already aware of their brand, making them more likely to convert.

    2012 AOL Inc. Advertising.com is a trademark of AOL Inc. and may not be used without written permission. July 2012

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