Questionnaire

How old are you? 15-20 21-30 31-40 40+

Which brand of aftershave are you most likely to wear? Chanel Hugo Boss Superdry Ed Hardy Other (please specify)

What type of fragrance would you usually wear? Citrus Spicy Fresh Other (Please Specify)

How much would you spend on aftershave? Under 20 25-30 31-40 Over 40

How often do you wear aftershave? Everyday Most Days Special Occasions Never

Where do you usually buy your fragrances? Supermarket/Chemist Duty Free at the airport Fragrance Shop Online

Where do you see aftershaves advertised most often? Magazines Television Billboards/Posters Online

How likely are you to try a new fragrance once you have seen an advertisement? Very Likely Likely Unlikely Very Unlikely Never

What is most likely to persuade you to buy a new fragrance after seeing an advertisement? Price Packaging Image A recognised brand