Radial Analysis Jean Paul Gaultier

Background The background makes the image stand out for its light blue pastel colour, the colour connotes masculinity and also suggests a theme of sailing.

Image: The image is the main focus on this poster this is because the font is very light and the image stands out a lot more compared to the font as it is a lot bigger and a lot clearer.

Logo/Brand Font The font is in all capitals but also black this shows that the main target is on the image and the font is light and simple this the le male in quotations represents suave and sophistication. This is to show who made the product. The font le male is alike to jean paul gaultier which creates a bond between the two. It goes into the French theme which runs right through the advertisement. Gaultier goes over Jean Paul suggesting that the surname is the trademark and the most meaningful feature of the brand.

Theme: in this fragrance poster there is a theme of sailing the blue background connotes the sea the two men arm wrestling in this image represents masculinity